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David Maurer's slides from his presentation at the Vendini Breakfast Seminar in New York City on May 23, 2012.In David's presentation he discusses current technology trends related to patron event discovery, or how patrons find out about events.
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Cloud Based Ticketing, Marketing, Fundraising
PATRONS AND EVENT DISCOVERY David Maurer
Director of Sales, Vendini [email protected]
Meet Monica...
• Lives nearby • Seeks new forms of
entertainment • Spending power to attend • Tech savvy, expects more • Always connected: web and
mobile
Monica's Dilemma
• Able to find your website? • Excited about attending? • Finds you on mobile? • Easy to get basic info? • Simple ticket purchase
process?
Discovery Providers
Twitter Facebook
New Technology • Eventful - “Find Local Events” • Songkick - “Be the First to Know” • DoStuff Media - “Artist Discovery” • Zvents – “Discover Things to Do” • Bloomreach – “Get Found”
iPhone 4.28%
Android 3.46%
Blackberry 0.17%
iPad/iPod 2.28%
Optimize for Mobile
6.12%
7.67%
0.11%
6.54%
2011 2012
10.19% 20.44%
User Experience
Help Monica Find You… • Starts with a visit to your website • Build excitement and engagement • Email, phone, face-to-face • Make it simple!
Napa Valley Opera House
“These days everyone expects immediate gratification. They expect to get through the ticket buying process quickly.”
Julie Dalrymple Marketing Director
Napa Valley Opera House
To view video: http://youtu.be/aSfGunJYK8U
Cloud Based Ticketing, Marketing, Fundraising
PATRONS AND EVENT DISCOVERY David Maurer Vendini New York
1515 Broadway, 11th Floor, New York, NY 10036 800-901-7173 ext. 720