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CORPORATE PRESENTATION 2010 - 2011

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Page 1: Parrot presentation paug

CORPORATE PRESENTATION2010 - 2011

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Who we are

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Parrot, a global leader in wireless devices for mobile phones, stands on the cutting edge of innovation.

The company was founded in 1994 by Henri Seydoux as part of his determination to drive the inevitable breakthrough of mobile phones into everyday life by creating high-quality, user-friendly wireless devices for easy living.

Parrot has developed the most extensive range of hands-free systems on the market for cars, including wireless multimedia products geared towards audiovisual applications. In 2008, Parrot launched a new prestige line of high-end products bearing the hallmark of renowned artists (‘Parrot by’ collection) and in 2010, the AR.Drone, the first quadricopter piloted via Wi-Fi and using augmented reality.

Parrot, headquartered in Paris, currently employs more than 550 people worldwide and generates 85% of its sales overseas.

Parrot is listed on NYSE Euronext Paris since 2006. (FR0004038263 – PARRO)More information : www.parrot.com / www.ardrone.com / www.parrotoem.com

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A story of success

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1995-19981995-1998Focus on digital signal processing (DSP technology)

19941994Parrot founded by Henri Seydoux

19991999Parrot joins the Bluetooth SIGFirst car kit with voice recognition: Parrot CK28

20012001First Bluetooth hands-free car kit: Parrot CK3000 EVOLUTIONFirst OEM contract with Siemens VDO

20032003First Bluetooth® “Plug & Play” car kit: Parrot DriveBlue

20042004Creation of Parrot Inc.

20052005Creation of subsidiaries in Germany, UK, Italy, Hong-Kong

20072007Launch of MKi hands-free systems dedicated to music

22008008Launch of Parrot by collection

20102010

Launch of Parrot AR.Drone and Parrot MINIKIT Smart

20112011

Launch of Parrot ASTEROID

Launch of DIA Parrot by NoDesign

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A history of profitable growth

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Evolution of revenues(in million euros)

Evolution of net income(in million euros)

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An International company

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USADetroit

ChinaShanghaiShenzhenHong Kong

FranceParis

SpainMadrid

ItalyMilan

UKBirmingham

GermanyMunich

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Parrot today:At the heart of mobility and connectivity

Plug & Play 6% of revenuesin 2010Competitive and technological entry-level solutions

OEM 34% of revenues in 2010Best-in-classconnectivity modules

Home11% of revenues in 2010High-end multimedia explorationand vehicle for the Group’s image

Installed hands-free systems40% of revenues in 2010Leading products covering all customer segments

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OEM offering

Retail offering

Other commercial revenues9% of revenues in 2010

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R&DAdapting Android to CarKit (Asteroid Solution)

www.parrot.com

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OS Adaptation

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OS Adaptation

Constraints:

•Proprietary ASIC (468MHz)

•Small Screen only Landscape

•Not touchable

•Few buttons (and specific ones)

•Easy to use in automotive context

•Multiple media Source management

•Enforce Voice recognition on Android 1.5

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R&D in figures

10

Compatibly

databaseProprietary solutions

Noise reduction and echo

cancellation

Parrot chip

Multimediaconnectivity

Psycho acoustic digital

effect

Stable autonomous

flight

Digital signal

processing

R&D investments represent 11,9% of revenues in 2010

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OS Adaptation

Music Voice Recognition:Parrot +Gracenote

Contact Voice Recognition:Parrot +Nuance

TextToSpeech:Parrot +SVOX(Nuance)

3G Stick:Parrot + USB Modswitch + ppp

Bluetooth:Parrot (HFP/A2DP/DUN/PAN/…)

Multimedia:Parrot

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OS Adaptation

Parrot Apps

AsteroidLib

Driver Parrot

SoftParrot

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OS Adaptation

Parrot Apps

AsteroidLib

SoftParrot

AsteroidLib AsteroidLib

HSTIService (Java Service)

JNI

Parrot Apps Parrot Apps

Java Lib

Java Lib

Java Lib

Binder

Binder

Binder

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OS Adaptation

Parrot Apps

AsteroidLib

HSTIService (Java Service)

AsteroidLib AsteroidLib

AsteroidLib Service(audio)

Binder

Parrot Apps Parrot Apps

Java Lib

Java Lib

Java Lib

Binder

Binder

Binder

AsteroidLib

Parrot AppsJava Lib

Binder

AsteroidLib Service(Connectivity)

Binder

SoftParrot

JNI

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OS Adaptation – Zoom on Media

Vold:• Manage SDCard on Android•Mounted on /sdcard•No Media Scanner•No MediaProvider

Soft Parrot:•Manage USB/SD/iPod•Mount on /tmp/udev/dev/*•ParrotMediaProvider to manage different sources•Udev

Tuner:• Use proprietary interface with Native world

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OS Adaptation – Zoom on Audio

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OS Adaptation – Framework Diff

•DPAD optimization•Context Menu•Forward EndCall Button Timeout and Call button via broadcast•Add custom toast delay•Broadcast Screen Off intent to every broadcastReceiver•Remove Status Bar•Add specific button as mediaKey•Customize dialogs•Remove useless service at startup (boot time opt)•Remove CellLocation Feature•getDeviceID return BT ADDR•Send Broadcast intent when GPS plug/unplug•Add reason “Home” on onCloseSystemWindow broadcast•Disable home button on PRIORITY_PHONE and PHONE window

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ASTEROID Demo

www.parrot.com

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Parrot Devzone

www.parrot.com

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Devzone

Parrot Asteroid Devzone:

• Website: http://devzone.parrot.com

• Dedicated to developers for Parrot Android products

• Guides and tutorials

• Tools

• Sample source code

• Application source code

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Devzone

Why ? :

• Help partners to design well-integrated applications

• Gather a developer community

• Provide tools and source codes

• Expose Parrot specific features (and restrictions)

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Devzone

All is about integration:

• A standardized UI design

• A consistent behaviour between applications behaviour

• Application optimization

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Devzone

What is important:

• It seems like a phone, but it is a car radio

• Think embedded, not desktop

• Respect Android best practises (responsiveness, seamlessness,

performance)

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Devzone

What ‘s next ?

• A showroom for your application

• Ready to welcome new Parrot Android based devices

• Parrot specific features API incoming

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Parrot MAPS

www.parrot.com

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Parrot MAPS

Google APIs Add-On :

• Provided by Google to embed Google Map view into Android

applications

• Possibility to draw on the map whatever you want

• Can be improved by adding extra features (POI search, directions, …)

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Parrot MAPS

Google Web Services:

• Geocoding API

• Local Search API

• Directions API

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PARROT S.A.174, quai de Jemmapes

F-75010 ParisT: +33 1 48 03 60 60

www.parrot.comThank you

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PARROT S.A.174, quai de Jemmapes

F-75010 ParisT: +33 1 48 03 60 60

www.parrot.comwww.parrot.com