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Panel Discussions

�James Chen (Executive Officer/Vice Managing Director of Development Unit/Manager of Rakuten Ichiba Service Development & Operation Department, Rakuten, Inc.)

�Terje Marthinussen (Executive Officer / Vice Managing Director of Development Unit / Chief Architect of Next Generation Search, Rakuten, Inc.)

�Hirotaka Yoshioka (Technical Managing Officer, Rakuten Inc.)

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James Chen

mitnerd

� Title: Executive Officer � Mission: To build the Rakuten global

ecommerce platform and ecosystem– Leverage the best skills and background from

around the world– Leverage the latest technology trends (PaaS,

100% API based systems)– Build out a globally distributed development

process/teams.

� Joined Rakuten since September 2009, CTO of multiple internet service related companies. Both startups and large companies

� Still enjoys hands-on coding!!!

twitter @mitnerd

http://www.mitnerd.com/

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Terje Marthinussen

Terje

� Title: Executive Office/Search Architect� Mission: Improve search and other large

scale data processing problems.– Development, scaling, operations

� Joined Rakuten February 2010 (but worked with Rakuten since 2003)

� 11 years of large scale search experience.(Fast Search & Microsoft)

� 19 years in large scale IT environments� Worked in 4 countries on 3 continents

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Hiro Yoshioka

Yoshioka

� Title: Technical Managing Officer� Mission: Lead the technical direction of

Rakuten– Improve software development productivity

(introducing Agile software development).– Build Scalable computer– Build developers community in Rakuten and

promote OSS strategy

� Joined Rakuten since August 2009, before it, he was a founding member and CTO of Miracle Linux since 2000. More than 25 years experience in the IT.

� OSS activist

twitter @hyoshiok

DEBUG HACKS (in Japanese), O’reilly Japan

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�Agile�Big Data�Globalization

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Big Data – Not a linear growth problem

�Gartner: 3 dimensional problem:– Volume

• 13 Exabyte global data growth expected in 2010• Annual growth 70%.

– Variety• Complexity and types and sources

– Velocity• Speed/frequency of data access• Cisco: Avg. annual Internet traffic +32% next 5 y ears

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Rakuten Ichiba – Multi Dimensional Scaling

queri

es/s

ec

Products

Query Complexity

Mixing with other data

(reviews/social+++)

Behaviour analytics

Velocity

Volume

Variety

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Commoditized through OSS?

Even Microsoft Joining?!?!??(MS) HPC Pack 2008 R2 Service Pack 3“In line with our announcement in October at the PASS conference we will focus our effort on bringing Apache Hadoop to both Windows Server and Windows Azure.

Hadoop has emerged as a great platform for analyzing unstructured data or large volumes of data at low cost…”

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Big Data – Why you may want to be interested

“By 2018, the United States alone could face a shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective decisions.”“McKinsey - Big data: The next frontier for innovation, competi tion, and productivity “

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Rakuten Japan Architecture Team

11 Nationalities!