Pandia Search CentralSusanne and Per KochOslo, NorwayNOLUG Feb 25 2008www.pandia.com

The history of Pandia

Edderkoppen• The Norwegian Minister of

Education, Research and Church Affairs, Gudmund Hernes, establishes the magazine Schola in 1993

• Per Koch becomes part of the editorial board and starts the column Edderkoppen (The Spider)

• Per also initiates a Web version of Schola

Schola closed down• Schola was closed down by

Parliament in 1997

• Per and Susanne decided to build a new web site on Internet Searching in 1998, partly based on the experience gained from Edderkoppen

Pandia established December 1998• Pandia is established as a all-in-one link

collection for Internet search resources

• The name Pandia, after the Greek goddess of light and illumanation, was chosen as it was short and snappy and because the .com domain was available

• Leonardo da Vinci’s Lady with an Ermine

Pandia expands• 1998: All-in-one collection for search

engines and directories

• 1999: Goalgetter Web Search tutorial

• 1999: Web Directory (ODP)

• 2000: Pandia Metasearch Engine

• 2000: Pandia People Search

• 2000: Pandia Radio Search

2001 - 2003• 2001: Syntax Q-cards

• 2001: Pandia Search Engine Optimization

• 2001: Email newsletter

• 2001: Newsfinder

• 2002: Pandia Kids & Teens

• 2003: Search engine marketing tutorial

2004 - 2008• 2005: Search Engine Detective, collection of

search engine oriented sites and blogs

• 2005: Using Wordpress for search engine news blog

• 2006: Top 5 series

• 2006: Web Search Trends

• 2007: Search in Search - vertical search

Panda today

Pandia anno 2008• 10,000 daily visitors

• 800,000 page views per month

• 3200 subscribers to web feed

• 9000 subscribers to the Pandia Post newsletter

• Approx 140,000 inbound links

Who are we?• Susanne and Per have full daytime

jobs.

• Susanne is a learning technology adviser at the University of Oslo

• Per is Director of Analysis and Strategic Development at the Research Council of Norway

Pandia’s corporate headquarters, Oslo, Norway

How do we cope?• It didn’t happen overnight

• Weekend sessions

• Continuous news surveillance

• Go to search engine marketing conferences

• Holiday sessions

Essential Pandia Pages

• Search Engine News

• All-in-one collection of search tools

• Collection of search oriented sites and resources

• Web search tutorial

• Search engine marketing tutorial

• Newsfinder