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P1 Beyond Broadband–reaching our customers through what broadband brings, rather than just bandwidth. A Converged Service Experiencethat goes beyond access speeds, beyond techie terms, beyond traditional understanding of broadband. Focus on Services delivered over broadband.
Citation preview
WiMAX Forum Congress Asia10 April, 2008
SingaporeBeyond Broadband: WiMAX Strategies
for the Converging World
© 2007 Packet One Networks (M) Sdn Bhd. All Rights Reserved.WiM
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Private & Confidential. Powered by Packet One Networks
Contents
• About P1
• The WiMAX DNA
• WiMAX : Convergence
• The Service Strategy
WiM
AX Con
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s
Private & Confidential. Powered by Packet One Networks
Contents
• About P1
• The WiMAX DNA
• WiMAX : Convergence
• The Service Strategy
WiM
AX Con
gres
s
Private & Confidential. Powered by Packet One Networks
Company’s Info
Parent Company – Green Packet BerhadPublic, multi-nationalMost successful MESDAQ listed company in May 2005. Moved to Bursa Malaysia (KL Stock Exchange) on 18 July 2007Market Capitalization : RM1.14 billion (USD360 million, in Oct. 2007)Global presence – HQ in Malaysia
USA
Bahrain
China
Taiwan
Malaysia
Philippines
SingaporeAustralia
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• “14 of the Asia’s Brightest Technology Companies” -Network World Asia, 2007
• Ranked 99 in the Deloitte Technology Fast 500 Asia Pacific 2007
• Winner of the MSC-APICTA Merit Award (Communications Application Category) for 2005
• Winner of the 2004 PIKOM Technopreneur of the Year Award (Puan Chan Cheong, Group CEO of Green Packet)
• Winner of Intel’s “Outstanding Solution Provider Award for Education in the Asia-Pacific – 2004”
• Winner of MSC-APICTA Award (Communication Application Category) for 2004
• “10 Mobile Technology Companies to Watch” - San Jose Mercury News, 2003
Awards & Accolades
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Private & Confidential. Powered by Packet One Networks
Contents
• About P1
• The WiMAX DNA
• WiMAX : Convergence
• The Service Strategy
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dna for success
device
network applications
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Device
• Know your markets• Expect and prepare for ubiquity, but allow
for time – embedded devices• Open IP platform – same login across
mixed networks is a boon• Smart devices can be the primary driver of
new service adoption – the “It” factor
Private & Confidential. Powered by Packet One NetworksWiM
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Network
• Prioritize site acquisition• Explore license-exempt solutions to widen
coverage and accelerate adoption• Enhancing spectral efficiency• The future: seamless integration across
networks, WiMAX, Wi-Fi, 3G/4G
Private & Confidential. Powered by Packet One NetworksWiM
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Applications
• Offerings must be innovative, customer-centric, and priced to drive adoption
• Meet needs in a flexible, low-cost way• Utilize core capabilities to enter new markets• Create and maximize new revenue streams –
quick service provisioning, streamlined billing, and customer service are crucial
• Web 2.0 – content, community & beyond
Private & Confidential. Powered by Packet One NetworksWiM
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Private & Confidential. Powered by Packet One Networks
Contents
• About P1
• The WiMAX DNA
• WiMAX : Convergence
• The Service Strategy
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Convergence
Is Convergence A Good Thing for ISPs?
Factors Driving Convergence:• Intense competition is driving prices down• Content explosion is fuelling penetration• Mobility & personal broadband • Device and IP network proliferation• Content and service providers colliding
Private & Confidential. Powered by Packet One NetworksWiM
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Convergence
What does all this mean?
Convergence is a certainty and will define the communications landscape of the future
A new “converged ecosystem” will emerge and telcom providers must partner to create value and long-term growth
Private & Confidential. Powered by Packet One NetworksWiM
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Private & Confidential. Powered by Packet One Networks
Contents
• About P1
• The WiMAX DNA
• WiMAX : Convergence
• The Service Strategy
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The Services Strategy
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beyond broadband
• Beyond Broadband – reaching our customers through what broadband brings, rather than just bandwidth
• A Converged Service Experience that goes beyond access speeds, beyond techie terms, beyond traditional understanding of broadband
• Focus on Services delivered over broadband
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SEE FROM THE CUSTOMER’S PERSPECTIVE
MAKE THINGS BETTER FOR ME (Save Time, Save Money)
MAKE THINGS EASIER FOR ME (Convenience)
MAKE THINGS MORE FUN FOR ME (Entertainment)
GIVE ME A NEW, BETTER EXPERIENCE (User Experience)
4 guiding principles on service design
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Connectivity
Content &Services
Communications
TargetMarket
The 3Cs Strategy
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Converged WiMAX market
mobile broadband
fixedinternet
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Revolution = Revelation
This is a revolution that will make time and place irrelevant. Yankee Group calls it the Global Connectivity Revolution.
We call it the New World Order of Telecommunications.
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© 2007 Packet One Networks (M) Sdn Bhd. All Rights Reserved.
Thank You
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