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Source: sourcedigit, Ericsson Mobility Report 2012
NET ADDITIONS TO THE GLOBAL MOBILE AUDIENCE
(MN)Brazil (+9 million), Indonesia (+7 million), and the Philippines (+5
million) were among the countries with the top additions of
subscriptions
PENETRATION %(Q3 2012)
China, India and other APAC countries have a lower penetration but
lead in terms of numbers
GLOBAL SMARTPHONE PENETRATION
27%
Source: VisionMobile
Smartphone Penetration on
the Rise
Apple was the dominant force in the Smartphone
segment however, growing adoption of
the Android OS is pushing up sales of
Samsung manufactured
devices.
Samsung and Apple now account
for 50% of the smartphone unit
share
Mobile has become the single most
important digital channel for engaging
consumers Around Billion Total Global Mobile Subscriptions as of 2013Mobile Devices
exceed traditional computers in unit sales + revenue
Source: Chetan Sharma Consulting, Forecast for mobile industry
7
Device Replacement cycle
is shrinking
GLOBAL MOBILE TRENDS
OUR PRODUCTS AT A GLANCE
NETWORK CPC
GOLD CHANNEL
PREMIUM TARGETING
Device type (Smart phone, Feature phone), Device brand and model, Operating system, Telco, Screen size, Genre-wise and
Telecom circle.
Engage with your audience with highly targeted communication basis their demographics, spending power and mobile usage.
• Ad unit on launch and exit of every application
• Full screen premium advertising opportunity
• More than 20,000 apps
• Premium publishers
• High traffic inventory
• Premium audience
• Superior content
• Optimize budgets
• Pay to connect with
relevant audience
1 2 3
SE ASIA:
MIDDLE EAST & AFRICA:
EUROPE:
LATIN AMERICA:
REST OF ASIA:12%
18%
18%
8%
10%
NORTH AMERICA: 7%
31 billion Ads/month
ENGAGE AUDIENCES GLOBALLYIndia – SEA – MEA - Europe – US – LATAM - ROW
INDIA:27%
Brief: Yahoo! Wanted to launch their new cricket application• Solution: Vserv ran a Click to App Install campaign on its In-App and
Wap network. Vserv’s unique advertising model ensured that the client
is charged only on successful installation of the App and not on
initiation of a download. Client got the best ROI from Vserv
Campaign Type: Click to Install
Results: Full Screen In-App Ads on Vserv Network delivered 2,85,000
downloads
Time Lines: This campaign ran for 25 days in June 2012
Market: Playup started working solely with Vserv focusing on US, Saudi
& Kuwait along with India
• Brief: Cadbury wished to promote the brand Halls through CSR activity
of the campaign. Click-to-call to record a message with every
message being counted towards a CSR Activity
• Solution: Vserv ran an In-App and WAP Campaign on its App and WAP
Network.
• Campaign Type: CPC with click-to-call (toll-free number)
• Results: Delivered a total of 6,46,034 clicks with a 10.23% conversion
rate
• Time Lines: This campaign ran for 30 days
• Market: Pan-India
• Brief: Nokia wanted to create buzz about their new handset launch. Xmas burst campaign to generate interest for the Nokia Lumia 820
• Solution: Vserv ran the campaign across in-app & WAP inventory
targeting both smartphones and feature phones to get maximum
reach
• Campaign Type: CPM Campaign
• Results: Total impressions generated 135,635,815. Achieved
campaign target of 50,000 USD in 7 days within a 10 day deadline
• Time Lines: 1 Week
• Market: Global
• Brief: General motors was looking forward to create buzz about their
new variant Aveo. Getting the users to register for the Aveo Fun Race
• Solution: Vserv ran the campaign across In-app & WAP network
targeting feature phones.Users were directed to a page with a form
for registration on click
• Campaign Type: CPC Campaign
• Results: Delivered a total of 226,172 clicks
• Time Lines: 2 weeks
• Market: Indonesia
Awards & RecognitionWe have been awarded:
• mBillionth Award South Asia 2013• Media Company of the Year 2012- MMA Smarties• Red Herring Top 100 - Asia• Fastrack Top 20 Startup – Techcircle• Fastest Growing Company in the Portfolio – IDG Ventures
Our CEO has been recognized:• Mobile Professional of the Year - Mobbys• #22 on India’s First Digital Power 100 – Impact• WAT Award – Mobile Entrepreneur of the Year