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Arlington Estates iOS app @blokefrompoland @malarkeyking

Our Spring Hackathon presentation

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The presentation we made for a high street estate agents app at the Spring Hackathon - @hackathoncentral - April 2012

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Page 1: Our Spring Hackathon presentation

Arlington Estates

iOS app

@blokefrompoland@malarkeyking

Page 2: Our Spring Hackathon presentation

UsersBuy Rent

Page 3: Our Spring Hackathon presentation

challenges & opportunities

data entrydriving traffic/

downloads

customer engagement &

contact

tracking and improvement

Page 4: Our Spring Hackathon presentation

technology

★ pusher

★ InMobi

★ GoSquared

Page 5: Our Spring Hackathon presentation

mobile advertising

contactcontact

branded materials

login/register buy/rent

search criteria results property

details

favourites

share

contactapp download

user journey

Page 6: Our Spring Hackathon presentation

magic server

contactcontact

website

3rd party sites

data path

mobile app

mobile advertising

Page 7: Our Spring Hackathon presentation

mobile advertising rationale

automatically create ads

run location targeted CPC placements

track to app downloads/

views

launch every property with

set budget

Page 8: Our Spring Hackathon presentation

mobile app

contactcontact

website

social networks

mobile app

mobile advertising

tracking - GoSquared

website

GoSquared Tracking

Page 9: Our Spring Hackathon presentation

real time notifications

driving engagement

favourites

preferences pushed back

twitter & facebook sharing

touch to call/email

Page 10: Our Spring Hackathon presentation

possible enhancements

other servicesadditional ad

networks/display

additional property details

blackberry & windows 8

Page 11: Our Spring Hackathon presentation

the app