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The presentation we made for a high street estate agents app at the Spring Hackathon - @hackathoncentral - April 2012
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Arlington Estates
iOS app
@blokefrompoland@malarkeyking
UsersBuy Rent
challenges & opportunities
data entrydriving traffic/
downloads
customer engagement &
contact
tracking and improvement
technology
★ pusher
★ InMobi
★ GoSquared
mobile advertising
contactcontact
branded materials
login/register buy/rent
search criteria results property
details
favourites
share
contactapp download
user journey
magic server
contactcontact
website
3rd party sites
data path
mobile app
mobile advertising
mobile advertising rationale
automatically create ads
run location targeted CPC placements
track to app downloads/
views
launch every property with
set budget
mobile app
contactcontact
website
social networks
mobile app
mobile advertising
tracking - GoSquared
website
GoSquared Tracking
real time notifications
driving engagement
favourites
preferences pushed back
twitter & facebook sharing
touch to call/email
possible enhancements
other servicesadditional ad
networks/display
additional property details
blackberry & windows 8
the app