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Slides presented by Prashant Kumar at TIE conference on cloud- "It's raining opportunities" in Bangalore on 7/19/2012. The presentation discussed PromptCloud's journey from launch to the current state.
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1© PromptCloud Technologies 2012, All rights reserved
Big Data made Small
Our journey to Now..
2
Who’s PromptCloud?
Bangalore, 2009
Architects
Strategists
Engineers
Bangalore, 2012time
© PromptCloud Technologies 2012, All rights reserved
3
Big Data
WWWSocial Media
Forums
Reviews
© PromptCloud Technologies 2012, All rights reserved
BlogsCatal
ogs
Other Cloud
Networks
Retail
Devices
Telco
4
What We Do?Crawl Web
• We do deep data crawling and reach where search engines don’t!
Extract Data
• We extract data in the desired format from as many sources as needed.
Normalize Data
• We de-duplicate data and join extracts across pages.
Hosted Indexing
Limited Beta
© PromptCloud Technologies 2012, All rights reserved
Big Data Analytics
5
The Journey so far…
© PromptCloud Technologies 2012, All rights reserved
6
2009
Product launched; clients from within the network
Iguanasan
© PromptCloud Technologies 2012, All rights reserved
7
2010
© PromptCloud Technologies 2012, All rights reserved
Growth picked from word of mouth, referrals
pl.acid
8
2011
© PromptCloud Technologies 2012, All rights reserved
Direct marketing campaigns, reaching out to international
website too(yup this late!)
9
2012- How are we doing?
• Visibility• SEO strategies, Marketing• Media, Events
• Branding• Logo • Technologically ahead• Quality offering
• Product Evolution• Exploratory thinking• Getting hands dirty
© PromptCloud Technologies 2012, All rights reserved
10
Mistakes made
• Increasing CAC (CAC should be < LTV)
• Tech-focused; low focus on inbound
• Trials were unrestricted
© PromptCloud Technologies 2012, All rights reserved
11
What went right?
• Kept customers happy
• Knew our strengths and nailed it right
• Technology choices to maintain advantage (all credit to open source)
• Kept an eye on scalability
© PromptCloud Technologies 2012, All rights reserved
12
But what went too right?
We’re vertical agnostic
NASA Goddard Photo and Video
© PromptCloud Technologies 2012, All rights reserved
13
Offerings OverviewService Offerings Deliverables
1. Prime Offering- Large-scale data acquisition from the web
data from AJAX/non-AJAX based sites
Data crawled monthly/daily/multiple times a day
Ability to supply only incremental data
2. Hosted Indexing3. Custom Analytics
Data deltas since last timestamp Data from rest API Final data primarily in XML/ CSV formats Deep data and incremental data Data archived for a month
© PromptCloud Technologies 2012, All rights reserved