RESEARCH & PLANNING

I made a time toast at the start of my research process in order to make sure that I was on time with my filming and made sure that all the actors, props and dates were organised. This helped me to make sure I met the deadline.

I used Google to help me find inspiration when researching the folk music genre. It helped me by allowing me to watch other folk music video and get ideas and to also research on further ideas such as a fairy idea however for technical reasons I decided not to use it as the audience may not understand it.

Nikon DSLR camera: I took the camera out to take photos of images to make mood boards to present to my target audience to get feedback and inspiration for my own music video. This helped me recognise what my genre of music was and the target audience I was aiming my music video at. Changing my mood boards from this

To this

This picture was taken in the portrait setting to reduce the depth of field and give better quality.

CONSTRUCTION

I used a Panasonic HD DV camera however this restricted my creativity in my music video as I didn’t have a full understanding of how to use the camera and all the different settings so just stayed with using the basic setting and made the video to the best of my ability, this is an example of technological determinism.

After filming my video I then began to edit it in adobe premiere pro. This allowed me to add special effect such as cross dissolve in between my clips. I also slowed down the speed of some clips and cropped parts which I thought weren’t helpful in telling the narrative of my video or were unnecessary. This allowed me to use the best of my recordings and also enhance the performance in the post production part of my music video.

Photoshop

I used Photoshop again when creating my advert as I wanted to use the same font and similar effects to make sure that my products were similar and could be related back to the genre of my music.

My digipack was made using Photoshop this allowed me to select images that I had taken myself and enhance them. Similarly to the camera I experienced some technical difficulties as I didn't have a full understanding of editing photos.However whilst making my cover I edited the saturation and lightness to bring out more earthy colour to create a folk effect and also used a particular font which I felt was suitable and worked well with the photos.

I used technology to help receive my audience feedback especially in media 2.0 by posting my music video onto YouTube which can be seen globally by all audiences specifically my target audience. This helped me gain feedback on whether they liked my video or what could have been improved.

Social network face book also helped me to gain information and feedback from my target audience as they were able to watch the video and post their comments on a set amount of questions I asked.

EVALUATION.

“the slow shots fit in well with the pace of the music video”

“shots of the birds gave a folky feel”

“don't like it when it goes between black and white and colours”

“wasn't enough lip-synching”

“Some of the clips were repeated so was slightly repetitive”