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A comprehensive guide covering best practices nowadays to develop and implement successful SEO Strategies. Followed up by real life examples and a case study.
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Organic SEO Strategies
Best methods for the optimal SEO strategies development and
implementation
IntroductionAbout me, Web3 and SEO industry
About Me
• Internet Marketer• SEO Expert• Enterpreuneur• Climber• Marathoner • Chess player
Radek KotlarekWeb3 Founder
Innovative Online Marketing Solutions Web3:• Innovative & International Search Marketing Company • Online Marketing Solutions Provider• World recognized experts and authorities• Facebook Marketing Tools: fbTagger, fbAttack, fbTarget• Partnerships with companies on the entire globe• Modern, results driven approach
SEO as primary marketing strategy for business
• One of the most talked techniques
• One of the fastest growing industries
• Almost all online business do SEO
• 70% of offline businesses will be using Google local service (2012)
• Mashable predicts 16% growth of Search Marketing industry in 2011
Google Trends for SEO in Ireland
Trend for SEO services is growing, this is what every business needs today
Advanced Keywords Research
The most important part and the key to success
Importance of Keywords Research
• The most important part of any online marketing campaign
• If you start optimizing for 'SEO' you will waste your money
• Long tail keywords strategy
• Get enough time to get it done properly and you will see fast return!
Advanced Keyword Research Tools
• Google Keywords Tools (classic)• Manual Research (intitle:, site:)• Google Wheel• Marketer Tools: Market Samurai
What actually are Long Tail Keywords?
• expansion of a core, generic, high volume keyword phrase to include numerous combinations and permutations of the keywords and their associated or relevant phrases.
• individually they are unlikely to account for a great deal of searches but when taken as a whole, can provide significant targeted traffic that convert well.
• unlikely ever to exceed searches for a brand name if the brand name is reasonably well established
• the volume of converting traffic these terms can generate by nature of their specificity and relevance is worth investigating. very effective - there is little competition for most of these keywords on major search engines.
source: Wikipedia
Onsite Content OptimisationContent is Your Product
Content is what brings attention of visitors, leads, customers
Content is the king
• It has been a known fact for a long time
• Any SEO efforts will be waste of money if content is of poor quality
• Content is not any longer text only
• Media rich - audio, video, images, podcasts, presentations, pdf's, press releases, articles
#1 HTML Tag
• <title> is the most powerful HTML tag
• In some cases proper implementation of it allows to get top10 rankings without a single backlink
Meta Tags
The only important meta tag is <meta description>
You can skip any other meta. And I am deadly serious.
Google Is Blind!
• Remember, Google can't
see your images! • Use keywords in
filenames! • Use ALT tag to insert your
long tail keywords!
Use Hyperlinks on your website
• Internal links on your website are the first backlinks search spider will see!
• Think carefully about
navigation and where you place hyperlinks in content.
• Use your keywords in the
hyper links
Link Building StrategiesThe optimal strategies to get high
quality relevant links to your website
Standard Link Building Methods
Classic and still very effective link building strategies include: • Manual Directories Submission • Contextual Link Building• Niche Blog Creation • Blog comments• Forum profiles
They still work very well and you should include in your SEO strategy!
Niche Blogs Creation
• http://railsexpert.info• Strong Footer Links (gives a backlink from every page)• Additional monetization of traffic through affiliate
marketing
Are you ready for the next big step?
Social Media Search Optimisation is on its way!
SEO + Social Media = Authority * Influance
Web 2.0 Properties in Link Building
• Create links people will talk about and share in social media!
• Imagine the power of a strong link multiplied by hundrends of social platforms and then multiplied again by the amount of users of these platforms.
• This is one of the most effective strategies nowadays!
How to do social media link building?
• Social Bookmarking• Squidoo Lenses
Example Lens about organic SEO
• Hub pages Example HubPage ab
out Social Media• Add Facebook functionality
(next slide)• Add Tweetmeme
functionality• Allow people to share
content from your website
How can Facebook drive more traffic? • Facebook is not only your fanpage!• Add Facebook commenting facility to your blog.• This way each comment is seen by hundrends of people
on Facebook!• Great way of promotion through Viral Marketing!
Create and maintain Link Wheels
Take a few Web 2.0 properties and connect them into a wheel.
• Squidoo• Tumblr• Hubpages• Youtube• Flickr• Wordpress
Google loves Link Wheels and they help you achieve search engines domination!
RSS Promotion and DistributionWhat's this hype about RSS marketing all about?Do you remember we said content is your product?Like any product, it needs proper promotion but more importantly proper distribution.If you have a good content, embedded good internal links, RSS is your best friend!Let others distribute and reuse your content, it is only with benefit for you! Google will see your content as attractive and will give it better rankings.
How you can promote RSS feeds
• Add to RSS directories• Allow visitors for email subscriptions to your feeds• Add sharing ability to your RSS, it is extremaly easy (check
out addthis)• Create as many RSS as you can - different RSS for
categories, articles, indyvidual RSS for comments
Traffic sources and measurement
How to diverse traffic sources and how to measure your SEO
performance
Diversed Traffic Sources
#1 Tip: Never rely on just one traffic source Have different traffic sources:Google, Facebook, Digg, RSS, PDFs
Securing traffic from multiple sources secures your business.
Google Panda update suprised many website owners.
You never know what can suprise you and you want to build a stable business. Well planned SEO campaign is a long term investment!
You can't manage what you can't measure
Measure traffic • Google Analytics
Measure backlinks• Yahoo Siteexplorer
Measure rankings • Advanced Web Rankings
Issues with your website?• Google Webmaster Tools
Measure Your Social Media
There is nothing worse than lack of knowledge of what people talk about your brand or product
Use the basic tools• Google Alerts• Post Rank
Twitter: See how many people retweet your contentFacebook: Track the number of people who like your fanpage
Development of good SEO StrategyHow to plan and implement a
successful SEO Strategy that will deliver results
Set up your SEO Goals
Start with setting up goals and objectives.Your goals should be SMART:• Specific, • Measurable, • Attainable, • Realistic, • Timely
Ask yourself when setting up your goals: • What is your SEO budget?• What are your expectations?• Increase in traffic? More Sales?• Do you want to rank for specific keywords?
Pick up the right organic modules
Having the goals set up, put down into a document your plan.• How many keywords you plan to target?• Can you build a long tail keywords list by
using variations? (like keyword + city)• What modules will you use for link building
to suit your monthly budget? • If you decide to build link wheels, can you
afford link building for all its properties? • Does you SEO Plan fit together with your
social media plan or ppc strategy?
Real Life Case Studies
Case Studies of implementation of all above modules
Web3 Campaign Case Study3 weeks of dynamic organic campaigns with primary focus on social media:
Web3 after 4 weeks of SEO campaignWe can see visits came from 34 countries!
Web3 Visitors from Ireland
We can see, that an average visitor from Ireland looked at 5.73 pages and spent over 14 minutes on the site!
What it means?We generated highly targeted and very good quality traffic. Visitors show live interest in our website's content.
Web3 Traffic Sources
We can see the traffic is diversed, comes from 3 different sources.
Search Engines traffic brings 28.12% and that's a lot, as I don't run any PPC campaigns.
Web3 Indexed Keywords
Keywords that were delivering traffic after 2 weeks of link building:
Two weeks later: You can see the trend is growing! And yet it is a small budget campaign.
Web3 Referring Sites
Referring sites deliver up to 58% of all new visits.We can see Facebook's campaign works quite well (no ppc).We also get quite many visits from Stumbleupon.Remember, this Traffic is coming from 33 sources after just 4 weeks of social link building.