<Insert Picture Here>

WebCenter over SOAValue Drivers for the Business and IT Vasken Knouni

E2.0 Regional Sales Manager [ EE & CIS ]

• 35% growth in email and data annually

• 30% of people’s time is spent searching for information

• 80% of an organization’s content is unmanaged

• Disparate project teams require manual coordination of processes creating disconnected stakeholders

Business ChallengesProvide Highly Relevant Information to Users

Internal Resources External Resources

• 40% of IT budgets are spent on integration

• 30% of large enterprises run 5 or more packaged applications

• Significant user frustration with silos and manual processes

• Lack of re-use creates redundant infrastructure

Business ChallengesBridge Information and Data Silos

ERPHRM

Human Resources

Management

Customer Relationship Management

CRM

Enterprise Resource Planning

LegacySystems

According to a Forrester survey of IT executives,” “improving integration between applications” is likely to be the most critical software initiative over the next 12 months.

DB

ERP

DB

Business ChallengesReduce Application Development Time

• 60% of enterprises use portal frameworks for developing and deploying composite applications

• 55% of enterprises consolidating web infrastructure sprawl

• Increasing usage of user-driven, Enterprise 2.0 workspaces to reduce IT backlog

Source: 2007 Oracle Customer Portal Survey

Web 1.0 – Connected Information• Information delivered as linked web pages• Transforming how we access information

Web 1.5 – Connected Applications• Service-oriented architecture & composite

frameworks• Transforming how we design & use applications

Web 2.0 – Connected Users • Users share information using social software• Transforming how we share information & work

together

Market TrendsEvolution of the Web

What Organizations Need is a Portal Platform

Identity Management

DatabaseSystems

Content Repositories

BusinessProcess

Enterprise Apps

BusinessIntelligence

Custom/LOBApps

Enterprise Management

Integrated Multi-channel, Composite UI

To facilitate how users access & work from a variety of sources

To transform how users work privately & with others, within Enterprises & across Enterprises

6

WebCenter Suite 11g Portal for Composite Enterprise Applications

Oracle Presentation & E2.0 Services

WebCenter SuiteWebCenter Suite

WebCenter Suite 11g New Components

• Enhanced next-gen portal framework

• Enterprise-ready Social Computing Services

• Online Communities & Business Networking

• User personalization tools

Framework Composer Services Spaces

Increase agility and efficiency• Increase employee productivity• Faster time-to-market• Improve enterprise collaboration

Acquire and retain customers• Enhance customer experience• Expand channels• Improve customer service

Lower operating costs• Reduce IT costs• Enable process improvements• Improve operational visibility

Provide highly relevant

information to users

Bridge information and data silos

Reduce application

development time

Business Challenges Business Benefits

Business BenefitsPortals and User Interaction Value Proposition

• Improve employee productivity with a unified workspace that combines access to content, applications, processes and social networks.

• Increase revenue with an enhanced user experience for relevant information, transactions, and customer support across multiple channels

• Reduce IT costs with a composite framework that enables lower integration costs and greater reuse for developers building and deploying applications

Oracle WebCenter SuitePortals and User Interaction Solution

Enterprise Portals & Intranets

Internet & Extranet Web sites

CompositeApplications

• Customer / supplier Extranets

• E-Commerce• Banking / Telco / Healthcare

Sites • CRM / User Acct. Mgmt.• Product Catalogs• Personalization• Multi-channel Access• Rich Internet Applications• Content Integration

• Enterprise portals• Dept. / Workgroup portals• Employee Intranets• Knowledge Management• Social networks/

blogs/wikis/• Search/tagging• Communities/

Discussions/Shared Workspaces

• .NET/SharePoint integration

• Content Integration

• Business Process Mgmt.• Service Oriented

Architecture• Dashboards• Targeted online marketing• Business Application

Integration• Systems Integration• Blogs / Wikis / Networks• Rich Internet Applications• Content Integration

Portals & User Interaction Broad Range of Use Cases

<Insert Picture Here>

Value Drivers for building Portals for Composite Enterprise Applications

Value Drivers for Business Users

•Link cross-functional teams, content and applications•Manage complex cross-business processes

Cross Silos Projects

•Apps access to end-users•Minimal technical skills to access Apps•Access to LOB processes

Employee Self-Service

•Combine Multiple Applications, Data Sources and content in business context•Add related and more accurate information

Contextual Data Wiring

•Collaboration Tools•Personalization•LOB Communities

Tacit Work Environment

Value Drivers for IT Organizations

•Fusion Applications + SOA Suite + Application Integration Architecture•Unified BI reporting and dashboards

Common Presence Layer

•Enable business users to build applications•Self-managed LOB communities

From Developing to Enabling

•Focus on building infrastructure •Reusable Business Components•Distributed administration

Reduce IT Costs

•Composite Applications development framework•Enable the long tail of applications

Reduce IT Backlog

• BI dashboards via composite applications in a portal

• Integrate BI components into any portal page via mashups

• Predictive analytics model personalizes content across portal delivery channels

BI

• Search and access content from any database repository

• High availability, disaster recovery for content storage

• Content stored more cost effectively than a file system with faster retrieval

Database

• WebCenter Suite becomes UI for composite apps/Process Portals

• WebCenter Suite extends BPM to include human interaction

• Rich WebCenter Web 2.0 services for collaboration and communication around processes

SOA/BPM

• SSO across any application• Enforce granular entitlements• Provisioning across apps and

portals via OAM• Hot Pluggable security via

Oracle Virtual Directory• Roles influence social graph

and relative importance

Security

• Add WebCenter Web 2.0 services to Siebel page via portal mashup

• Multichannel portal for Sales, Marketing or Customer Service

• Search and access content within and outside the apps

• WebCenter Suite collaborative workspace for user self-service

Siebel

• WebCenter is the UI for functional portals for HR, Finance etc.

• Aggregate user profile information from multiple systems to create personalized workspaces in WebCenter Suite

• Activities from applications feed social context and expertise

EBS/PSFT/ JDE

Oracles Strategy with WebCenterComplementary Solutions

16

17

Q&A