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joint presentation October 4th & 5th 2010 Berlin
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SOA Symposium
Berlin October 4th & 5th 2010
2
OPITZ CONSULTING GmbHThe Oracle Fusion Middleware specialists
If available, company photo
Location Kirchstr. 6, 51647 Gummersbach, Germany
Field of Expertise Java, SOA, Oracle
Industry field Consulting
Ethics People – Innovations – Solutions
Location Kirchstr. 6, 51647 Gummersbach, Germany
Field of Expertise Java, SOA, Oracle
Industry field Consulting
Ethics People – Innovations – Solutions
OPITZ CONSULTING GmbHThe Oracle Fusion Middleware specialists
STRATEGY Oracle Fusion middleware strategyBPM and SOA strategy
CONSULTANCY Licence optimisation
Oracle ADF best practicesBPM and SOA with Oracle products
IMPLEMENTATION Integration with Oracle Service Bus
Process automation with SOA Suite / BPA SuiteHigh-performance grid computing with Coherence
OPERATION Optimised operating concepts
Migration to FMW 11gManaged services for Oracle infrastructuresOut-tasking for the Oracle platform
TRAINING Training as Java, BPM, SOA and Oracle specialists
Flexible, individual in-house training
STRATEGY Oracle Fusion middleware strategyBPM and SOA strategy
CONSULTANCY Licence optimisation
Oracle ADF best practicesBPM and SOA with Oracle products
IMPLEMENTATION Integration with Oracle Service Bus
Process automation with SOA Suite / BPA SuiteHigh-performance grid computing with Coherence
OPERATION Optimised operating concepts
Migration to FMW 11gManaged services for Oracle infrastructuresOut-tasking for the Oracle platform
TRAINING Training as Java, BPM, SOA and Oracle specialists
Flexible, individual in-house training
OPITZ CONSULTING GmbHThe Oracle Fusion Middleware specialists
Torsten Winterberg
Director Strategy and Innovation,
Head of Competence Center SOA, Oracle ACE
Director
Fusion Middleware, SOA
Frank Hoppe
Head of Department
Application Development,
Berlin
Fujitsu and Fujitsu and
Fujitsu
SOA and Cloud Computing Capability
Copyright 2010 Fujitsu Services Ltd.
The Fujitsu GroupThe Fujitsu Group
Two client perspectives: addressing both local and global client needs
A single IT product and serviceportfolio
Ranked third in the world for global IT services and computing systems
Threegrowthstrategies
Global Scale & coherence Knowledge, assets, & expertise Delivery capability Client management
Local Proximity & responsiveness Specialized insight & innovation Decision making & accountability Relationships
• Business Services• Applications Services• Infra-Structure Services
Over 200 Current Global
Copyright 2010 Fujitsu Services Ltd.
Fujitsu DifferentiatorsFujitsu Differentiators
Local Delivery on a Local Scale Complete Portfolio of Oracle Fusion & Applications Lean Approach: Sense & Respond Oracle Partnership beyond System Integrator Oracle & Customer Recognition Cloud Vision and Delivery Global SOA Capability with all the business experience for
Standardization of Middleware Rationalization of Integration Extending of Applications
Copyright 2010 Fujitsu Services Ltd.
Local Delivery on a Global ScaleLocal Delivery on a Global Scale
Poland
Portugal
India
Malaysia
Costa Rica
Northern Ireland
Russia
Key:Service desks – key hubsApplication development and support centersRemote infrastructure management centers
R&D centersOther Fujitsu locationsData centers
UK
Japan
NA
Australia
Copyright 2010 Fujitsu Services Ltd.
Oracle Global Contributor & PartnershipOracle Global Contributor & PartnershipFujitsu is an Oracle Global Platinum partner – closely engaged with Oracle across Platform and Systems Integrator streams, this recognizes the end-to-end nature of the Fujitsu Oracle business
Fujitsu / Oracle 20-Year Relationship Joint Oracle Services Revenue Growth Targets Client Influence Long Term Oracle License Development “Marquee” Sponsor of Oracle Open World Global visibility Industry & Localized Repeatable Solution Sets Fujitsu Runs on Oracle Partnering and Mentoring Oracle is Strategic to Fujitsu Significant involvement and support at global and regional user conferences
Fujitsu and Oracle – Unique Partnership
Copyright 2010 Fujitsu Services Ltd.
Fujitsu Awards – OpenWorld 2010Fujitsu Awards – OpenWorld 2010
Industry Partner of the Year – Global Award Titan Honourable Mention – Mfg and Distribution Titan Honourable Mention – Supply Chain Management Enable the Eco-Enterprise SOA Specialisation – FIRST achieved Globaly
Copyright 2010 Fujitsu Services Ltd.
Applying a Lean Approach: Sense and RespondApplying a Lean Approach: Sense and Respond
Understand client value
Prioritising service delivery to achieve business outcomes as opposed to technology measures
Define the process value stream
Viewing service as an end-to-end process centered on the achievement of those business outcomes
Eliminate all forms of waste
Pro-actively eliminating waste, whether it is unnecessary work or unnecessary process steps
Streamline, simplify, automate
Streamlining, simplifying, or automating work that cannot be eliminated
Create continuous improvement
Creating intelligence at the client interface to drive continuous improvement: Sense and Respond
Lean Thinking
People andProcesses: Creating Intelligence at the customer interface
Lean Thinking
People andProcesses: Creating Intelligence at the customer interface
Copyright 2010 Fujitsu Services Ltd.
Complete Portfolio of Fusion & ApplicationsComplete Portfolio of Fusion & Applications
Fusion Applications take the “Best” Functionality from all products – an upgrade approachOR
Stay on the Applications Product of your choiceApplication ServerApplication Server
Integration / SOA / Data HubsIntegration / SOA / Data Hubs
Business IntelligenceBusiness Intelligence
Identity ManagementIdentity Management
Collaboration SuiteCollaboration SuiteDatabaseDatabaseGrid TechnologyGrid TechnologyReal Application Clusters (RAC)Real Application Clusters (RAC)Enterprise ManagerEnterprise ManagerSPARC/SolarisSPARC/Solaris
FUSION ARCHITECTUREFUSION ARCHITECTURE
FUSION MIDDLEWAREFUSION MIDDLEWARE(including BEA, Java)
FUSIONFUSIONAPPLICATIONSAPPLICATIONS
UUPPGGRRAADDEE
Copyright 2010 Fujitsu Services Ltd.
Fujitsu’s Vision for CloudFujitsu’s Vision for Cloud
MODE 4Content
as a ServiceCustomers subscribe to
brokered business services integrated by service
suppliers at a price and quality determined by
business value
MODE 4Content
as a ServiceCustomers subscribe to
brokered business services integrated by service
suppliers at a price and quality determined by
business value
MODE 3Activity
as a ServiceCustomers subscribe to
business services, specified in business not technology
terms
MODE 3Activity
as a ServiceCustomers subscribe to
business services, specified in business not technology
terms
MODE 2Application as a Service
Applications move to a subscription model, reducing technology
footprint
MODE 2Application as a Service
Applications move to a subscription model, reducing technology
footprint
MODE 1Infrastructure
as a ServiceCompute, storage and
network move to a subscription model
MODE 1Infrastructure
as a ServiceCompute, storage and
network move to a subscription model
Copyright 2010 Fujitsu Services Ltd.
Oracle Fusion Middleware Experts
SOA Symposium 2010, Berlin
Luxembourg - Brussels - Beirut
October 5-6 2010, Berlin
Oracle Fusion Middleware Experts
About Us
eProseed is a system integrator located at the heart of Europewith offices in Luxembourg and Belgium, and the heart of Middle-East with offices in Lebanon.
Our focus: Integrate processes and systems using Oracle Fusion Middleware Business Process Management (BPM) Service Oriented Architecture (SOA)
Our mission: Ensure customer success Improve business efficiency through process automation and system
integration
Our vision: Offer a complete and in-depth approach Deliver knowledge and expertise with the right experts at the right level,
supporting‣ Top-down approach (business driven)‣ Bottom-up approach (IT driven)eProseed helps organizations improving their
Business Agility.Copyright 2006-2011 eProseed Europe. All rights reserved.The information in this document is CONFIDENTIAL business information and should not be copied, disseminated or utilized for any purpose.
Oracle Fusion Middleware Experts
Call for Business Agility
Organizations face on-going changes: Globalization, deregulation, increased competition, new distribution channels, diminished
customer loyalty, etc.
Today’s competitive battlefield has shifted from WHAT to HOW
Innovation that Matters To CEOs: Extend the ability to collaborate inside & outside Innovate business models & processes Leverage information for business optimization Improve compliance and risk mitigation
“Business Process Management wins the ‘triple crown’ of saving money,saving time, and adding value. It also spans the business and technologicalgap to create synergy, with proven results.”
Jim Sinur, VP Distinguished Analyst, Gartner
Copyright 2006-2011 eProseed Europe. All rights reserved.The information in this document is CONFIDENTIAL business information and should not be copied, disseminated or utilized for any purpose.
Oracle Fusion Middleware Experts
Our Services
Management Consulting Business Process Management (BPM)
‣ Optimize enterprise processes and organization
Enterprise Performance Management (EPM)‣ Define and control enterprise performance indicators
Technology Consulting with Oracle Service Oriented Architecture (SOA)
‣ Align IT systems with business
Business Process Management Systems (BPMS)‣ Boost business operations with process automation
Expertise On-demand‣ Technology oriented specialists
Service Oriented Solutions for Business Agility (SOS for BA) End-to-end approach to enable Business Agility in organizations
‣ Framework (Governance, methodology)‣ Tools (design, execute, control)
Copyright 2006-2011 eProseed Europe. All rights reserved.The information in this document is CONFIDENTIAL business information and should not be copied, disseminated or utilized for any purpose.
Oracle Fusion Middleware Experts
Copyright 2006-2011 eProseed Europe. All rights reserved.The information in this document is CONFIDENTIAL business information and should not be copied, disseminated or utilized for any purpose.
Oracle Middleware Partner of the Year 2010,
Oracle Benelux Industry Partner of the Year 2010,
Oracle Fusion Middleware Global Innovation Award for BPM/SOA.
Oracle Fusion Middleware Experts
Copyright 2006-2011 eProseed Europe. All rights reserved.The information in this document is CONFIDENTIAL business information and should not be copied, disseminated or utilized for any purpose.
eProseed won the Oracle Middleware Partner
of the Year 2010 Award,
eProseed was recognized for its success in demonstrating a deep understanding of Oracle Middleware technology, consistently delivering business value from Oracle solutions in customer implementations, and
its commitment to specialization.
eProseed has been amongst the early adopters and evangelists of Oracle Fusion Middleware and was the first OPN partner in EMEA to implement
solutions using BPM 11g, SOA 11g and AIA 11g.
eProseed was also recently crowned Oracle Benelux Industry Partner of the Year 2010, and won the Oracle Fusion Middleware Global
Innovation Award for BPM/SOA.
Oracle Fusion Middleware Experts
Our Customer Portfolio
Financial Services – Telecom – Industry – Public Sector
Dutch Ministry of Agriculture,Nature and Food Quality
Ducth Ministry of JusticeCentral Fine Collection Agency
Copyright 2006-2011 eProseed Europe. All rights reserved.The information in this document is CONFIDENTIAL business information and should not be copied, disseminated or utilized for any purpose.
SOA Partner Community at OPN
SOA Partner CommunitySingle place for SOA information for Oracle partner1500+ members from Oracle partners focused on SOA
Content SOA Partner Community:All information about SOA• Technology: white papers, documentations, downloads• Sales: sales kits, cheat sheets, references, roi calculator• Marketing: brochures, presentations, industry papers, campaigns• Education: Online SOA Training & Assessments & SOA CertificationActivity SOA Partner Community:• Monthly new content • Monthly newsletter & webcast• Quarterly SOA Partner Community Forum• Online discussion forum & wiki
Registration www.oracle.com/goto/emea/soa
Publications from the Community• SOA Design Patterns
Thomas Erl
• Oracle SOA Suite Developer’s GuideAntony Reynolds and Matt Wright
• Integration Architecture BlueprintGuido Schmutz, Daniel Liebhart…
• Getting Started With Oracle SOA Suite 11g R1 AHeidi Buelow, Manas Deb, Jayaram Kasi, Demed Lher, Prasen Palvankar
• SOA Spezial SonderheftBerthold Maier, Hajo Normann, Bernd Trops, Clemens Utschig-Utschig und Torsten Winterberg
Oracle Fusion Middleware
Application Grid
Content Management
Business Intelligence
SOA & Process Management
Data Integration
User Experience
Enterprise Management
IdentityManagement
Development Tools
25
Oracle Exalogic Elastic Cloud Delivering real business value
Mission Critical Cloud
Operational Cost Reduced
15-35%15-35%
IntegratedSystem
Time to DeployReduced
95%95%
Extreme Java Performance
Improved up to
10X10X© 2010 Oracle Corporation - Confidential
26
Oracle’s Elastic Cloud FoundationApplication Grid, OS, Enterprise Manager and hardware
EL X2-2
Oracle Enterprise Linux or SolarisOracle Enterprise Linux or Solaris
Exalogic Elastic Cloud SoftwareExalogic Elastic Cloud Software
JRockit and HotSpot JRockit and HotSpot
WebLogic ServerWebLogic Server CoherenceCoherence
En
terp
rise
Ma
na
ger
Exalogic Elastic Cloud HardwareExalogic Elastic Cloud Hardware
© 2010 Oracle Corporation - Confidential
27
• 1 Million Web requests/sec. • 1.8 Million messages/sec. • 2 Million SQL operations/sec.
Exalogic Elastic Cloud HardwareExtreme performance, high availability for varied workloads
EL X2-2
© 2010 Oracle Corporation - Confidential
28
Application Support and CertificationOptimized for enterprise Java, ready for everything
Oracle Exalogic Elastic Cloud
Extreme PerformanceEnterprise Java,
Fusion Middleware 11g
CertifiedOracle Enterprise Linux or Solaris Applications
© 2010 Oracle Corporation - Confidential
29
Extreme Java PerformanceOracle Exalogic Elastic Cloud Software
2-3X improvementin Database OLTP
60% moreJava Operations/sec.
– Run-time connection load balancing
– JDBC over SDP
– Enhanced buffer handling for InfiniBand
– Optimized multi-core scheduler
– Cluster IPC multiplexing over SDP
– Scatter-gather IO
0
50
100
150
200
250
300
350
400
450
CreateWS Purchase Manage Browse
(Lower latency is Better)
Standard Platform Exalogic
Up to 10X faster response time
© 2010 Oracle Corporation - Confidential
ExaCloud: Own The Private Cloud
Business Need: Transformation to IT-as-a-ServiceOracle Value: Pre-built, low-TCO “Private Cloud in a Box”Targets: Oracle Shops & Enterprises with Cloud Initiatives
3rd Party Applications
Fusion Applications
30© 2010 Oracle Corporation - Confidential
Systems Management
Model Topology Define SLAs &Capacity Needs
Self-OptimizingSelf-Monitoring
ApplicationsApplications
MiddlewareMiddleware
DatabaseDatabase
HypervisorHypervisor
FirmwareFirmware
ProvisioningProvisioning
MonitoringMonitoring
Diagnostics & TuningDiagnostics & Tuning
Configuration Mgmt.Configuration Mgmt.
Patching & UpgradePatching & UpgradePhone Home
Operating SystemOperating System
Databases
Applications
Physical Security
Network
Identity Management
Basic AuthenticationBasic Authentication
Strong AuthenticationStrong Authentication
ProvisioningProvisioning
Roles & EntitlementsRoles & Entitlements
Identity AdministrationIdentity Administration
Access MonitoringAccess Monitoring
Identity AnalyticsIdentity Analytics
AuditingAuditing
Access ControlsAccess Controls
Transaction ControlsTransaction Controls
Segregation of DutiesSegregation of Duties
Sign-On Authorize Monitor Control
Business Process Configurability
Service BusService Bus BPMNBPMN BPELBPEL WorkflowWorkflow ActivityMonitoring
ActivityMonitoring DocumentsDocuments
Model Execute OptimizeMonitor
Common Service & Connectivity InfrastructureCommon Service & Connectivity Infrastructure
Common Business Process & Event RuntimeCommon Business Process & Event Runtime
Unified Multi-Tenant Aware Metadata ManagerUnified Multi-Tenant Aware Metadata Manager
Business Intelligence
OLTP & ODSSystems
Data WarehouseData Mart
PackagedApplications
ExcelXML/Office
BusinessProcess
OLAPSources
Exadata Unstructured & Semi-Structured
Interactive Dashboards
Reporting &Publishing
Ad-hoc Analysis
Detect& Alert
Office Integration
Search Data Mining & Prediction
DataIntegration
Mobile Scorecards Collaborate
Common Business Semantics & Analytic Foundation
KPIs, Dimensions, Hierarchies, Measures, Calculations, Aggregates
R-OLAP, M-OLAP, Reporting, Scorecards
Oracle Application Grid
Custom AppPackaged
AppSOA Svc
C/C++/ COBOL
Legacy
Application Grid
Proven to Outperform
Lowest Operational
Costs
Best for Oracle Portfolio
Application Grid
Oracle Application Grid
Custom AppPackaged
AppSOA Svc
C/C++/ COBOL
Legacy
Application Grid
Proven to Outperform
Lowest Operational
Costs
Best for Oracle Portfolio
Application GridWebLogic Server
Tuxedo
CoherenceJRockit
Enterprise Manager
Oracle Fusion Middleware 11g
Unabated Customer Growth Market Leadership
Integrated insideInnovation inside
The Innovation Continues
Oracle Fusion Middleware Industry Leaders Rely on Oracle Fusion Middleware
Aero & DefenseAero & Defense
12 of Top 1212 of Top 12
ChemicalsChemicals
11 of Top 1111 of Top 11
CommunicationsCommunications
20 of Top 2020 of Top 20
AutomotiveAutomotive
20 of Top 2020 of Top 20
Consumer ProductsConsumer Products
15 of Top 1515 of Top 15
Education & Res.Education & Res.
10 of Top 10 Academic 10 of Top 10 Academic UniversitiesUniversities
Financial ServicesFinancial Services
93 of Top 10093 of Top 100
HealthcareHealthcare
25 of Top 2525 of Top 25
Eng. & ConstructionEng. & Construction
8 of Top 108 of Top 10
High TechnologyHigh Technology
36 of Top 4036 of Top 40
Results based on Global Fortune 500 list
Oracle Fusion Middleware Industry Leaders Rely on Oracle Fusion Middleware
Industrial MfgIndustrial Mfg
10 of Top 1010 of Top 10
Media/EntertainmentMedia/Entertainment
11 of Top 1111 of Top 11
Natural ResourcesNatural Resources
9 of Top 109 of Top 10
Life SciencesLife Sciences
12 of Top 1212 of Top 12
Oil & GasOil & Gas
17 of Top 2017 of Top 20
RetailRetail
37 of Top 4037 of Top 40
Travel & TransportTravel & Transport
20 of Top 2020 of Top 20
Public SectorPublic Sector
1500+ Organizations1500+ Organizations
UtilitiesUtilities
18 of Top 1918 of Top 19
Professional SvcsProfessional Svcs
5 of Top 55 of Top 5
Results based on Global Fortune 500 list
Oracle Fusion Middleware
BPEL Process BPEL Process ManagerManager
90,000+
Application Application ServerServer
Development ToolsDevelopment ToolsIdentity ManagementIdentity Management
Enterprise Content Enterprise Content ManagementManagement
Enterprise PortalsEnterprise Portals
SOA SuiteSOA Suite
Application GridApplication Grid
Business IntelligenceBusiness Intelligence
Oracle Fusion MiddlewareUnrivaled Growth in System Integrator Community
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
Q1 06 Q2 06 Q3 06 Q4 06 Q1 07 Q2 07 Q3 07 Q4 07 Q1 08 Q2 08 Q3 08 Q4 08 Q1 09 Q2 09 Q3 09 Q4 09
40,000+Enabled Practitioners
Oracle Fusion MiddlewareThe Leader in Middleware – Gartner Magic Quadrants
• Enterprise Application Servers
• Application Infrastructure
• Application Infrastructure for Composite-Applications
• Application Infrastructure for New Service-Oriented Business Application Projects
• Application Infrastructure for Back End Application Integration Projects
• User Provisioning
• Web Access Management
• Horizontal Portal Products
• Enterprise Content Management
• Corporate Performance Management Suites
• Business Intelligence Platforms
Oracle Fusion MiddlewareThe Leader in Middleware – Forrester Waves
• Application Server Platforms – All
• Application Server Platforms – Web
• Application Server Platforms – SOA
• Application Server Platforms – Java/ J2EE
• Application Server Platforms – Independent SOA Platforms
• Enterprise Content Management Suites
• Identity Management
• Integration-Centric Business Process Management Suites
• Business Performance Solutions
• Enterprise Business Intelligence Tools
• Enterprise Search & Reporting
• Information-As-A-Service
Leader in Middleware
Global Customers
Dow Jones 30
Fortune 100
90,000
29
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