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Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 of the corporate presentation template 1

Oracle Cloud Marketplace

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Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 of the corporate presentation template 1

An Introduction to Oracle Cloud Marketplace Diby Malakar Director Product Management

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 of the corporate presentation template 3

Safe Harbor Statement

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

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Program Agenda

§ Oracle Cloud Marketplace Overview

§ Customer Experience

§ Partner Experience

§ BigMachines Marketplace Showcase

§ ReadyTalk Marketplace Showcase

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Bring Oracle’s leading Enterprise Technology and

Business Applications Software to any customer or partner,

anywhere in the world, through the Internet

Oracle Cloud: Mission

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Complete Cloud Solutions Application Services for Every Area of Business

Human Capital Management

Talent Management

Sales and Marketing

Financial Management

Procurement, Sourcing, Inventory

Project Portfolio Management

Customer Service and Support

Governance, Risk, Compliance

Platform Services

Common Infrastructure Services

Social Services

Oracle Cloud

25,000 Partners

15,000,000 Community Developers

390,000 Customers

Cloud Marketplace

Partner Program

Community Development Program

Complete. Open. Integrated. Cloud for Shared Innovation

Ecosystem

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Oracle Cloud Marketplace Empower your Cloud Business

Empower your Cloud Business

§  Customers: Cloud computing marketplace where Oracle customers can easily browse, evaluate and buy trusted business applications

§  Partners: A new cloud applications distribution channel that generates demand for our partners and extend their success in the cloud

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Partner Benefits Oracle Cloud Marketplace Value Proposition

§  SAVE TIME & MONEY –  Develop cloud applications quickly and easily

§  EXTEND & INTEGRATE –  Leverage native integration with the Oracle SaaS applications

§  INNOVATE –  Leverage Oracle Public Cloud Platform build new types of applications in the cloud

§  GROW YOUR BUSINESS –  Sell applications into the Oracle customer base

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Customer Experience

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Oracle customers can easily browse, evaluate and buy trusted business applications

•  Search, browse by category, featured applications are easily accessible on the home page

Applications are Transforming the Business Finding Business Applications is Easy

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Search results can be narrowed down by using the rich set of filters

Find the Best Application for your Business Rich Set of Filters

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All the necessary details along with the customer ratings/reviews are available on the application details page

Read, Review and Engage Everything you Need to Know is a Click Away

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You narrowed down your search, read, reviewed the application and identified the winner

•  Simply click “Get App” to inform the Partner

Ready to Purchase? Once you Identify the Winner, Simply Click “Get App”

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Partner Experience

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Once you are an Oracle Partner and built your application, becoming a publisher is a one step process

1. Get Access to Marketplace One Step Process

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Self-service flow guides publishers to create a new listing with all the necessary details:

•  Description, Pricing, Technical documents, demos, videos, collateral, support information

2. Create your Application Listing Showcase Your Application

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Every listing must be approved by Oracle. Partners can manage their existing listings and monitor the listing approval status

3. Publish your Application Manage your Listings

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Publishers have access to all the leads generated by the “Get App” form on their listing pages

4. Reach Oracle Customer Base Manage your Leads, Grow your Business

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Partner Showcase

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BigMachines

BigMachines provides flexible, scalable, enterprise-ready Configuration, Pricing, and Quoting solutions ideal for large and midsize companies looking to optimize complex selling processes.

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§  Product configuration

§  Complex pricing

§  Document generation (quotes, contracts, etc.)

§  Workflow – product, legal, pricing approvals

BigMachines CPQ

Partner Solutions

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Application Overview

Seamless integration to Oracle Sales Cloud ensures accurate pipeline value throughout the deal cycle

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BigMachines helps manage the lead to cash cycle connecting Oracle Customer Experience Cloud to Oracle Enterprise Resource Planning Cloud

Overall Architecture

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Oracle Cloud Marketplace Experience

§ Go to Market Expertise

§ Easy Integration

§ Robust Product Set

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Partner Showcase

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ReadyTalk

§ Founded in 2001 § Denver-based with 175 employees § 8000 customers + 25K active users § Audio & web conferencing + webinars § Committed to customer service § Robust integration with Oracle Marketing Cloud

Who is ReadyTalk?

Use

Cas

es

Live Webinars

Recorded Webinars

Sales Demos

Audio Conferences

Online Training

Online Meetings

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§  Seamless integration between Oracle marketing automation and ReadyTalk webinar platform

§  Most robust webinar app on the Oracle Cloud Marketplace

§  Helps marketers save time, drive fast, tailored follow-up, and increase conversion rates from webinars

ReadyTalk for Oracle Marketing Cloud

Partner Solutions

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Promote and manage live and recorded webinars in Oracle Marketing Cloud

Application Overview ReadyTalk for Oracle Marketing Cloud: Efficient & Effective Webinars

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Collect registrations in Oracle Marketing Cloud and automatically register with ReadyTalk

Application Overview ReadyTalk for Oracle Marketing Cloud: Efficient & Effective Webinars

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Send personalized confirmation and reminder emails from Oracle Marketing Cloud

Application Overview ReadyTalk for Oracle Marketing Cloud: Efficient & Effective Webinars

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Share content, interact with attendees, and record the live webinar in ReadyTalk

Application Overview ReadyTalk for Oracle Marketing Cloud: Efficient & Effective Webinars

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Instantly capture attendance, interactivity, and recording playback data in Oracle Marketing Cloud

Application Overview ReadyTalk for Oracle Marketing Cloud: Efficient & Effective Webinars

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Leverage webinar and recording data for scoring, segmentation and follow-up

Application Overview ReadyTalk for Oracle Marketing Cloud: Efficient & Effective Webinars

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ReadyTalk for Oracle Marketing Cloud Architecture

§  Leverage Oracle Marketing Cloud for Webinar Promotion, Registration, and Follow-Up

ReadyTalk

Oracle Marketing Cloud

API Calls

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Oracle Cloud Marketplace Experience

§  Integration helps ReadyTalk differentiate in a crowded market § Oracle Cloud Marketplace helps us reach new audiences §  Joint marketing programs help drive leads and new revenue

Differentiation, Reach, and Revenue for ReadyTalk

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Oracle Cloud: Partners Key System Integration Partners

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Oracle Cloud: Partners Key ISV Partners

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Join the Oracle Cloud Marketplace Now

http://cloud.oracle.com/marketplace

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Oracle at Cloud Expo 2013 Date Time Session Title Track Room

Monday  Nov  4  

3:00pm  –  3:45pm   Ten  Myths  of  Cloud  Compu8ng  –  General  Session   All  Tracks   Ballroom  A-­‐H  

5:10pm  –  5:55pm   Driving  Recurring  Revenue  Streams  through  Cloud  Billing  

Cloud  Compu8ng  and  Big  Data   M1  

5:10pm  –  5:55pm   An  Introduc8on  to  Oracle’s  Cloud  Applica8on  Marketplace   Cloud  Bootcamp   Great  America  

Room  J  

Tuesday  Nov  5   6:25pm  –  7:05pm   Delivering  Database  as  a  Service  with  Oracle  

Database  12c   Deploying  the  Cloud   Great  America  Room  2  

Wednesday  Nov  6   5:35pm  –  6:20pm   Accelera8ng  Your  Journey  to  Self-­‐Service  IT   Enterprise  Cloud  Compu8ng   B2  

Thursday  Nov  7   1:35pm  –  2:20pm   Oracle’s  Strategy  for  Public  Cloud  PlaUorm  and  

Infrastructure  Services  Infrastructure  Management  

|  Virtualiza8on   M2  

Visit us in Booth #103 to learn more about Oracle Cloud Solutions

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