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Globalpark US December 2009 webinar hosted by Dan Coates
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OPTIMIZE: AUTOMATE & INTEGRATE YOUR PANEL
5 OF 5 // PANEL COMMUNITY “HOW TO” SERIES
PANEL COMMUNITY “HOW TO” SERIESA 5-PART EDUCATIONAL PROGRAM
I. THE PAYOFFS OF PANEL COMMUNITIES: WHAT YOU NEED TO KNOW
II. GET STARTED: 5 STEPS TO BUILDING A CUSTOM PANEL
III. ENGAGE: KEEP YOUR PANEL COMMUNITY ACTIVE
IV. INNOVATE: PANEL COMMUNITIES IN THE SOCIAL MEDIA AGE
V. OPTIMIZE: AUTOMATE AND INTEGRATE YOUR PANEL FOR GREATEST EFFICIENCIES AND IMPACT
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Private online communities engage
{customers, employees, partners}
and capture actionable insights
that drive business improvement
I. THE PAYOFFS OF PANEL COMMUNITIES
INNOVATION LOYALTY REVENUE REACH
4II. GET STARTED: THE 5 STEPS TO BUILDING A CUSTOM PANEL COMMUNITY
1. Panel Site Development
2. Recruitment Plans
3. Registration & Profiling
4. Incentive Plans
5. Panel Lockouts & Hygiene
5III. ENGAGE: : KEEP YOUR PANEL COMMUNITY ACTIVE
“The magic number”
Segmentation & profiling
Motivating response
Multi-method approaches
Web 2.0 survey design
Page fipWhiteboards
Card sorting / shelf test
6IV. INNOVATE: PANEL COMMUNITIES IN THE SOCIAL MEDIA AGE
Use social media to extend dialogues
Fuse quant and qual on one platform
Incorporate Web 2.0 Surveys
Go beyond email for invitations
Consider an advocacy network
7V. OPTIMIZE: AUTOMATE & INTEGRATE
Automation
Workflow / collaboration
Panel hygiene
Integration
Summary
8LET THE ROBOTS DO THE WORK!
Focus on the RESEARCH not the daily tasks and processes
Create community / panel loyalty and engagement via automated communications
Happy birthday
Holiday wishes
Panelist anniversary
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13AGENDA
1. Automation
2. Workflow / collaboration
3. Panel hygiene
4. Integration
5. Summary
14ENCOURAGE TEAMWORK!
Enable multiple contributions to a project (while still maintaining clear ownership of tasks and responsibilities)
Utilize collaborative tools to collect and manage the contributions of others
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23AGENDA
1. Automation
2. Workflow / collaboration
3. Panel hygiene
4. Integration
5. Summary
24HYGIENE MATTERS!
Panels / communities change over time
Panelist attrition
Changes in status
Eligibility for specific projects
Lockouts for pre/post or othermulti-wave projects
Automated hygiene keeps bothresponse and retention rates high
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33AGENDA
1. Automation
2. Workflow / collaboration
3. Panel hygiene
4. Integration
5. Summary
34WHERE DOES PANEL RESEARCH FIT IN THE ORGANIZATIONAL STRUCTURE?
Should be able to use information from CRM databases, call centers or Point of sale systems…
Should be able to push information to direct actions to marketing, customer service, quality assurance…
Should stay synchronized as either/or is updated
35AUTOMATICALLY FEED RESULTS TO OPERATIONAL
Marketing database
CRM systems
Customer Service
Quality Control
HR Management
Etc.
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37SUMMARY
Look for opportunities as to automate & streamline
Create a symphony of collaboration
Don‘t let your panel get out of control – panel hygiene matters!
Interconnect your research panels & communities with other business processes in order to drive maximal business value
PANEL COMMUNITY “HOW TO” SERIESTHIS CONCLUDES THE 5-PART EDUCATIONAL PROGRAM
I. THE PAYOFFS OF PANEL COMMUNITIES: WHAT YOU NEED TO KNOW
II. GET STARTED: 5 STEPS TO BUILDING A CUSTOM PANEL
III. ENGAGE: KEEP YOUR PANEL COMMUNITY ACTIVE
IV. INNOVATE: PANEL COMMUNITIES IN THE SOCIAL MEDIA AGE
V. OPTIMIZE: AUTOMATE AND INTEGRATE YOUR PANEL FOR GREATEST EFFICIENCIES AND IMPACT
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Globalpark AGKalscheurener Str. 19a50354 Cologne/HuerthGermany (Headquarters)Tel.: +49 2233 7933 6
[email protected]/Globalpark
Globalpark Inc.299 Broadway, 19th Floor New York, NY 10007United States of AmericaTel.: +1 888 299 9422
[email protected]/Globalpark_News
Globalpark UK Ltd.5 Archie Street London SE1 3JTGreat BritainTel.: +44 207 403 3900
LOCATIONS
Globalpark Oesterreich GmbHWassergasse 251030 ViennaAustriaTel.: +43 1715 0289 11
ABOUT USGlobalpark provides panel, community and survey software that enables organizations to manage what matters across the enterprise. By capturing feedback and tracking behavior of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach.Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDC, Nintendo, SonyBMG, TNS, Warner Music and Wrigley. Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria.
© 2010 – Globalpark AG, Globalpark UK Ltd., Globalpark Inc., Globalpark Oesterreich GmbH
The information contained in this publication is the property of Globalpark AG and its subsidiaries. Passing on and reproduction of this publication or any parts of it is only permitted with the express written approval of Globalpark AG or its subsidiaries.
This publication is issued without any guarantee whatsoever. Information contained herein can be changed without prior notification. In addition Globalpark accepts no guarantee as to the exactness or completeness of the information, text, graphics, links and other items in this publication. This publication is a preliminary version, which is not subject to any valid licence agreement or other agreements with Globalpark.
The software products offered by Globalpark AG, its subsidiaries and/or its distributors may contain software components of other software manufacturers. All products may show country-specific differences.
Globalpark, Enterprise Feedback Suite, EFS, EFS Survey, EFS Panel, EFS Employee and EFS Leadership, other Globalpark products and services mentioned in the text and their corresponding logos are trademarks and can be registered trademarks of Globalpark AG and/or its subsidiaries in Germany and other countries worldwide. All other names of products and services are trademarks of their respective companies.