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ITC 2011 Octavio Martinez, Qualcomm, OptimalEnterprise at Qualcomm
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PAGE 1 QUALCOMM CONFIDENTIAL AND PROPRIETARY
QUALCOMM CONFIDENTIAL AND PROPRIETARY qctconnect.com
OptimalEnterprise at
Qualcomm
Octavio Martinez September 2011
PAGE 2 QUALCOMM CONFIDENTIAL AND PROPRIETARY
QUALCOMM Incorporated
• NASDAQ symbol: QCOM
• Founded in 1985
• $10.99 billion FY10 revenues
• More than 15,000 employees in 51
worldwide locations
• ~11,600 US Patents (issued &
pending)
• ~54,100 foreign patents (18,500
issued, 35,600 pending)
• Investing ~23% in R&D
• Member of the S&P 500 Index
• "100 Best Managed Companies" -
Industry Week
• "100 Best Companies to Work for in
America" – FORTUNE
• Global leader in developing and delivering innovative digital wireless communications solutions based on CDMA, OFDMA, and other advanced technologies.
• Partners with wireless operators, device manufacturers, independent software vendors, distribution suppliers and Fortune 1000-class corporations to drive adoption mobility solutions
based on third-generation (3G) CDMA and other digital technologies.
#1 Fabless Company
#1 Wireless Company
#1 RF IC Company
# 10 Semiconductor Company FY2010
Execution - Innovation - Partnerships
Qualcomm
PAGE 3 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Note : 3G includes CDMA2000, WCDMA and TD-SCDMA
Source: Wireless Intelligence estimates as of July 19, 2010 for the quarter ending June 30, 2010; number of unique wireless connections.
CDG and Global Mobile Suppliers Association as of April 2010
3G Countries Non 3G Countries
The mobile phone has become the biggest
platform in the history of mankind
5 Billion total Subscribers >1B 3G Subscribers Today
Expected to be ~2.8B by 2014 World Pop ~6.93 B
PAGE 4 QUALCOMM CONFIDENTIAL AND PROPRIETARY
PAGE 5 QUALCOMM CONFIDENTIAL AND PROPRIETARY
A New Mobile Computing Experience More functionality…
Always-On Connectivity
All-Day Battery Life
Instant On (NO standby/sleepstates)
Location Aware
SmartPhone at the center of your life
Communication, Computer, Health monitor, Wallet, Cable Box / Entertainment,
Navigation, Gaming, Camera, Augmented Reality, Remote Control, etc…
PAGE 6 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Connecting the Smart Grid, Smart Home, Smart Device
Networking the Digital Home
Connecting the Home to the Smart Grid
Connectivity solutions that will enable “the internet of things”
PAGE 7 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Semiconductor industry evolution
250 nm
180 nm
130 nm
90 nm
65 nm
45 nm
28 nm
Greater processing speed
Lower power => lower cost and longer standby time
Easy migration for OEMs: design reuse
Providing OEMs with low cost path to smaller footprint
Average phone thickness
drops below 14mm.
Still Following Moore’s Law!
PAGE 8 QUALCOMM CONFIDENTIAL AND PROPRIETARY
PU
SH
PU
LL
FAB & Probe (Multiple Suppliers) Assembly & Test
(Multiple Suppliers)
QCTAP
Singapore
Die Bank
Multi-purpose Die
Finished Goods
QCT’s “Integrated Fabless Manufacturer” Model
Foundries SATs
PAGE 9 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Quarterly MSM Shipments
6568
7985 86 86
6369
9491 92 93
103
111
118 118
0
20
40
60
80
100
120
FY07Q3
FY07Q4
FY08Q1
FY08Q2
FY08Q3
FY08Q4
FY09Q1
FY09Q2
FY09Q3
FY09Q4
FY10Q1
FY10Q2
FY10Q3
FY10Q4
FY11Q1
FY11Q2
Quarterly MSM Shipments (M)CDMA WCDMA LTE 4 Qtr Moving Avg
Quarterly Rate
FY11
118M
FY10
100M
FY09
79M
FY08
84M
FY07
63M
FY06
52M
FY05
38M
FY11 4Q
Guidance:
120M – 125M
FY11
Q3
120
120M
Typical Numbers:
15 MSMs shipped per second…~1.33M per day
45 devices (MSM, RF, PMIC) shipped per sec…~3.8M per day
EVERY MILI-SECOND
COUNTS!!!!!
PAGE 10 QUALCOMM CONFIDENTIAL AND PROPRIETARY
What did Qualcomm need?
Better way to manage our complex supply chain
Better visibility of the virtual factory
Better tools to improve yields
Better tool to improve operational efficiency
Better tools to drive down test time
Next Generation TTR (adaptive test)
Traditional TTR
Better tool to help manage our scalable supply chain.
PAGE 11 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Goals for the OT solution
Desired End Result ( ROI Justification)
Higher Yield
Faster Yield Learning and NPI Ramp
Lower Cost of Test
Better Quality
Clearer Supply Chain Visibility
Goals
Receiving timely and actionable data
Ensuring data accuracy and consistency across suppliers and platforms
Finding the needle in the haystack too much data to analyze manually
Reducing test time and costs
Managing a widely distributed supply chain
Focusing on core competence prefer to buy rather than build
Scalable and robust data management solution
PAGE 12 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Deployment History…
Three-month pilot in late 2008
Deployment of all final test sites – H2/2010
Deployment of all wafer sort sites – H1/2011
OptimalEnterprise has been deployed at Qualcomm for:
• Early detection
• Test time reduction (TTR)
Milestones:
PAGE 13 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Deployed Solutions
Central Database
Early Detection
Supply Chain Management
Test Time Reduction (TTR)
Qualcomm Engineers
Data Collection
PAGE 14 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Data Collection – Challenges
Multiple suppliers in different locations
Huge data volumes (4 TB per quarter)
Inconsistent environments
Tester application models
Mode of operation
Connectivity to Manufacturing Execution Systems (MES), other systems
Data security requirements
Data consistency – field mapping across products, OSATs
Wafer sort data routed via foundries
PAGE 15 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Data Collection – Achievements
Final Test suppliers fully deployed
Wafer Sort suppliers deployed this year
High level of data quality and consistency
Actionable data available fast (within minutes)
Software and methodology mature and reliable – new OSAT deployments completed in a short time
Deployment scale
Dozens of OSAT sites around the world
Hundreds of testers
Multiple testing platforms and versions
The Qualcomm / OptimalTest partnership helped Qualcomm bring
our vision of a Semiconductor Information Highway into a reality
PAGE 16 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Lessons Learned
IT Involvement
Having IT involved from day one created a robust solution
Data Quality
Data Quality was achieved not just by collecting good data from testers – augmentation of data from other existing sources greatly improved the tools
Work out secure data path mechanism right from start. Specially as you deal w/ more than 1 party to get data. (SAT Foundry QCOM)
Management Commitment
Managerial exposure to the tools and the derived ROI is driving adoption throughout the organization
Managers have access to dashboards measuring their organization’s success vis-à-vis Key Performance Indicators (KPI’s)
Subcon Deployments
Subcon deployments required considerable effort and upfront planning. While early deployments took a long time to complete, current deployments are quick and efficient
PAGE 17 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Who is Using It?
Product and Test Engineers
Yield Engineers
Operations
Management & Planning
PAGE 18 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Who is Using It? Product and Test Engineers
Analyze
Data
Create Rules
Receive Alerts
PAGE 19 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Who is Using It? Product and Test Engineers
OT-Portal highlighted a situation where test conditions needed to be changed to increase yield
Wafers from one foundry showing much higher fallout of a specific test than wafers from another foundry (though testing was performed at the same test house)
Issue was addressed. Yield was optimized.
BEFORE:
Failure rate is over 1.1%
at one foundry and less
than 0.5% at the other
AFTER:
Failure rate down to just
over 0.6% at second
foundry
PAGE 20 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Who is Using It? Product and Test Engineers
OT-Portal highlights poor test time performance
Easy to track how configuration changes or upgrades to testers impact test time
Example 1: Test time impacted by BIOS configuration after tester workstation upgrades. Resolved by changing settings.
Example 2: Test time slower on testers running older instruments (to support older parts). Resolved by moving parts to other testers.
PAGE 21 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Who is Using It? Product and Test Engineers – TTR
Advanced analysis algorithms and simulation tools
Preparing rules for adaptive TTR
Finding opportunities for “classical” TTR
Full-loop infrastructure for rule publication
Automated targeted publication to OSAT
Automatic acknowledgement when rules are activated / deactivated
TTR results feedback loaded into database and available in reports
Same methodology used to sample longer-running tests such as FMAX or IDDQ
Well defined Standard Operating Procedures (SOP) defined and implemented
Correlation / Validation
Papers from Teradyne and Verigy User Group meetings on TTR available on the TUG and VOICE web sites
PAGE 22 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Who is Using It? Yield Engineers
Wafermap visualization
Cumulative yield maps (yield across multiple wafers and lots)
Composite bin maps (retest data overlaid on first pass data for online or offline retest)
Hard Bin / Soft Bin distributions
Parametric tests
PAGE 23 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Who is Using It? Yield Engineers
Data Feed Backward
When Unit Level Traceability (ULT) is available, OT-Portal enables engineers to see material or process issues based solely on final test data
Process issue identified
by placing cumulative
FT yield on a wafer map
PAGE 24 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Who is Using It? Operations
OT-Portal used for supply chain management
Customized dashboard views compare supplier performance
“OT-Portal software enabled
near-real time monitoring of
yields, test times, volumes,
and re-test rates of high
volume products at various
suppliers.”
PAGE 25 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Who is Using It? Operations
Test Program Checksum validation – prevent accidental TP changes in production
Checksum calculated before and after testing
Any change in the checksum forces an alert
Alerts also displayed in OT-Control Room
PAGE 26 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Who is Using It? Management & Planning
System interfaces with corporate Key Performance Indicators (KPI’s)
Monthly KPI data loaded automatically from a Qualcomm business intelligence database
Dashboard view provides managers with detailed performance data
Engineers also use this system to drill down to root causes
“[OptimalTest tools] lead to
rapid identification of non-
conforming lots, malfunctioning
test equipment, opportunities for
test and yield optimization and
facilitated performance
comparison between vendors.”
PAGE 27 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Ecosystem – Equipment Suppliers
Shared roadmaps and vision
Early validation of new tester platforms
PAGE 28 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Summary:
The fabless industry is a volatile and growing business
Yield , cost and production efficiency are critical to successful business development.
Production efficiency and Production optimization via automated tools such as OT are critical to optimize margins
Yield improvements can be found in probe test, sockets, wafers, etc …if the information is easily available