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OPPORTUNITIESOPPORTUNITIESFOR VIETNAMESE MOBILE DEVELOPERSFOR VIETNAMESE MOBILE DEVELOPERS
By AppstoreVN
5 billion cell phones around the World
Also, a big and fierce WAR
Huge opportunities for ALL
Name Compatible devices
Content Downloads
Apple Store 204,000,000 500,000 14,000,000,000 totally
Android Market 100,000,000 400,000 5,070,000,000 totally
Mobile 9 ~2,000,000,000 1,500,000 12,000,000,000 totally
Getjar ~2,000,000,000 75,000 1,500,000,000 totally
BlackBerry World 150,000,000 n/a 1,500,000/day
Nokia Ovi 825,000,000 50,000 5,000,000/day
Source: Newest report from GFK, AC Nielsen and above companies itself
Mobile appstore BATTLE
Choose the best suitable distribution channel
International mobile appstores
Design for their own devices
Inconvenient payment methods
Content uncontrollable under Vietnamese law
Unfriendly to common Vietnamese end-users
APPSTORE.vn
Domestic mobile appstores
Design for their own devices
Poor payment methods
Unfriendly to common Vietnamese end-users
FEATURES Multi platform supported: iOS, Android, Java, Win Mobile 7 and RIM Integrated payment portal: SMS, Pre-paid card, Paypal, e-money, bank transfer and Game card Easy to control content under Vietnamese law Easy-to-use design for common Vietnamese users
An online store for downloading iPhone, iPod touch and iPad applications, films, e-books, games from third-party developers as well as AppstoreVN itself.
APPSTORE.vn
iOS Appstore.vn’s Google Analytics in May, 2011
User usage and experienceJune, 2011 +505.000 users 98% iOS, 2% Android 6.500.000 downloads 245.000 Gigabytes of data/month
End of 2011 (Prediction) +750.000 users 73% iOS, 20% Android, 7% Java) 13.000.000 downloads 600.000 Gigabytes of data/month
