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12/15/2014– strictly confidential, confidential, internal, public – 1
REAL-WORLD CHALLENGES FOR AN OPERATORSEBASTIAN SCHUMANN, SLOVAK TELEKOM16. December 2014. Paris, France
SCOPE
Operator Insights: Thoughts, Experiences, Real-World Challenges Around WebRTC
Misconceptions around WebRTC related to operator-thinking
How is WebRTC perceived within different operator units
Lessons learned from internal development
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 2
@s_schumann
Feedback is welcome! Get in touch during/after the event.
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 3
2014
OUR JOURNEY THROUGHOUT 2014
Our journey with WebRTC
Frame of reference
Various experiences
No repetition
… and some numbers
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 4
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 5
THIS IS US AND IN SHORT OUR WEBRTC INVOLVEMENT
Information, Evangelization, Clarification, Interruption, Disruption, Innovation
Think, Draft, Organize, Discuss
Develop & Understand
Demonstrate & Inspire
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 6
IN THE BEGINNING IT WAS MORE OF A MISSION…(AND WE DECIDED TO ACCEPT IT )
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 7
MISSION
PREMISES IN THE BEGINNING OF THIS YEAR
Live up to our name with regard to WebRTC
Yes, Innovation within a Telco
Make WebRTC paradigm tangible for all
It is better to see something once than to hear about it a thousand times
Eat our own dog food
And make colleagues eat it, too
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 8
Misconceptions around WebRTC related to operator-thinking
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 9
I HAVE SPOKEN ENOUGH ABOUT THAT IN THE LAST MONTHS
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 10
https://ww
w.flickr.com
/photos/vladimirkostka/9561848826/
How is WebRTC perceived within different operator units
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 11
TECHNOLOGY & MARKETING
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 12
WHAT WE FOUND OUT
Indirectly involved units more likely to come with great use cases
E.g. call center, CRM, IT, HR
Have not heard details about it and are not biased
Why? To solve their problems.
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 13
IT IS BETTER TO SEE SOMETHING…
Classic 1:1 audio/video
P2P conference audio/video
Screen share
Trials/PoCs (no RfPs yet)
Many independent, a few supported
+ focus on one service
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 14
TELEKOM ‘CLICK TO COMMUNICATE’ SIGNATURE
Aims adapted
Complete in-house development as side project
High level presentations
Gradually involved (and excited) more people
“Spread the word” from many different angles
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 15
C-PEAK
Unique links built from mail address
Audio/video/messaging
No telephony or other legacy elements
No passwords
No one-size-fits-all: Many features consciously omitted (directory, collaboration, conferencing, PSTN)
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 16
This is not our real logo
Lessons learned from internal development
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 17
TECHNICAL AND OPERATIONAL DEPLOYMENT
Corporate network environment
Media traversal
Internal APIs
Processes
Policies
Default browser
Some questions still open (e.g. LI, security)
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 18
CULTURAL
NT + IT belong together
Business/Marketing + Technology
Why?
We have alternatives?!
Only non-supported browsers?!
Acceptance for unusual activities
Communication services is a sensitive area
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 19
PERSONAL
Prototyping = learning
Showing things important to convince
Reflecting outside company very important
Conferences, Twitter, etc.
Events like this one!
Patience
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 20
WHERE WE ARE!
Internal trial runs, several lab PoCs in active usage
Important journey not only about WebRTC, but new paradigms, educating people, and invoking change
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 21
LIES, DAMNED LIES, AND STATISTICS
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 22
C-PEAK STATISTICS
INITIAL TRIAL
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 23
Employees
Others Target Group
TRIAL ENGAGEMENT
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 24
Target Group
Not Signed Up Signed Up
COMPANY WIDE LAUNCH AFTER 1 WEEK
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 25
Reach
Others Article View
CONVERSION RATE
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 26
Total users of informed audience (incl. trial)
Not signed up Signed up
REGISTERED USERS AFTER 1 WEEK
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 27
Total Users in ST
Not signed up Signed up
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 28
REACHABLE BY NON-TELEPHONY MEANS
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 29
E-mail signature
Mail users
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 30
2014
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 31
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 32
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 33
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 34
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 35
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 36
2015
THANK YOU.Sebastian Schumann
Application & Platform Innovation | Slovak Telekom, a.s.
@s_schumann
+421 903 419 345
