1. The OpenCalais Web Service & Open APIKrista Thomas

2. Introducing OpenCalais A Thomson Reuters initiative to connect all the worlds business-relevant content. A free service that brings new efficiencies and productivity to publishers and content curators. The fastest, easiest way to categorize your content, and tag the entities, facts and events therein. Progress since Feb., 2008: 18,000 developers 20+ publishers using OpenCalais 50+ cool new apps and services created 4+ million documents per day processed 3. Free Metadata Generation1. You feed your content into our extraction engine2. It categorizes the stories; finds the people, places, companies, facts and events, and then returns that metadata to you3. Along with the metadata, it returns links to free data on the open Web (i.e. Wikipedia, CIA World Fact book, IMDB, etc.)4. You use the metadata to streamline content ops, enhance your content, create topic hubs on the fly, improve search, etc. 4. Live Demo:http://viewer.opencalais.com 1. Cut and paste a business news story into the viewer,and hit submit. 2. View the semantic markup (hover over underlineditems to see relevance, for instance). 3. Expand the extracted entities, facts and events onthe left hand rail. 4. Click on one of the companies in the list on the left,to view the OpenCalais / Thomson Reuters asset onthat company in the Linked Data cloud. 5. Click the SameAs links at the bottom to find moredata on the Linked Data cloud. 5. How Metadata Connects You to the Open WebNEW! NEW! The Linked Data Cloud December, 2008 6. Linked Data Cloud as of July, 2009 7. Your Content & The OpenCalais Process 5 Metadata 3Which provides information and 1returned tothe user other LinkedUnstructur with keys Data pointers ed Text Keys provide 4access tothe Calais Calais 2 LinkedData cloudextractsentities,To a range of open6 facts and and partner Linked events data assets,including Thomson Reuters 8. OpenCalais mainstream adoption8 9. OpenCalais mainstream adoption9 10. Early Adopters Aggregate & organize content in new ways. Automatically produce topic-based sites. Improve search functionality. Generate better content recommendations. Publish reviews, articles & blog posts for programmatic use on the open Web Content Triage Hyper-local news Contextual Ad Placement 11. New Publishers to tap OpenCalais include The New Republic: The new TNR.com uses OpenPublish, anOpenCalais-enabled Drupal-powered CMS to increase editorial productivity& drive reader engagement. Al Jazeera Englishs new blogging network: usesOpenCalais for content operations & tagging; features Al Jazeeracorrespondents from around the world. Slate Magazines News Dots Network: visualizes themost recent topics in the news as a concise network of related topics. I *heart* Sea: a hyper-local news aggregation site that collects someof the best blogs in Seattle, especially those serving the Capitol Hill area. 12. Media Monitoring and Intelligence Tools Meltwater: a rapidly growing SaaS-based provider in the Corporate IR& PR Services Tattler (app): an open source topic monitoring tool for today's Web.Tattler finds and aggregates content from the Web on topics users ask it tomonitor. Interceder: a social media monitoring tool that makes it easy to tracktrending topics and search the latest content from major news Web sites,blogs, Twitter and YouTube. AskJot: a tool for analyzing web pages for keywords, and displayingthem as links to search results from services around the Web. 13. New Content Experiences / Open Research Feedly: a Firefox plug-in that brings user-selected inputs from GoogleReader, Twitter, RSS feeds, etc. in an easy-to-read magazine-style format. OpenPublish: a new CMS based on Drupal that integratesOpenCalais from the ground up, OpenPublish is tailored to the needs oftoday's online publishers & media providers. DocumentCloud: founded by reporters from The NYT andProPublica, and funded by the Knight Foundation, DocumentCloud will offerpublic access to news reporters original source materials. MediaCloud:an open research tool from Harvards Berkman Centerthat aggregates mainstream media and blogs to enable researchers toidentify how and where news coverage starts, what were missing, etc. 14. Why Thomson Reuters Cares Its mission is to connect all the worlds business- relevant content to provide professionals with intelligent information. The days of surviving as a walled garden of content are over. Crowdsourcing Q&A creates faster, better, stronger software.