www.sti-innsbruck.at © Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at

Iune 26th, 2012

www.sti-innsbruck.at

Overview

1. Short Introduction ( What is Open Web Analytics?)

2. Functionality

3. More functionality

4. Technology

5. Questions

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What is Open Web Analytics?

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• Is a open source web analytics software that allows you to track and analyze how people use your websites.

• You have 100% control of your own code, your own server setup and your own data

• Provides developer access through an API

• Built-in support for tracking websites made with popular CMS such as Wordpress and MediaWiki.

• Plug-in for Drupal 6.x and 7.x available

www.sti-innsbruck.at

Functionality

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• The standard statistics reports

• Top keywords and search engines

• Country information

• Providers, operating systems

• Time on site, pages per visit, repeated visits

• Real time statistical data

• Historical Reports

• E-commerce statistics

• Goal conversion tracking

• Campaign tracking

• Conversion tracking

• Action tracking.

• Visitor Geo-location

• etc

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Screenshots – Main Dashboard

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Screenshots – Main Dashboard

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Screenshots – Page detail

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• Next page viewed

• Prior pages viewed

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Screenshots – geo-location

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• Google map showing the geo-location of site visitors.

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More Functionality

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• “In-page” Tracking

• Click Heatmaps shows where clicks are occurring on a web page.

• Mouse Movements (recording and playback). Recording the mouse movements – domstreams.

• Click Tracking Tracking of clicks on all Individual visitor level click-stream report.

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More Functionality – Click Streams

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• View the actual click-stream of each visitor

• Individual visitor level click-stream report.

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More Functionality – Click Heatmaps

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• Click Heatmaps - shows where clicks are

occurring on a web page.

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Technology

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• Open source web analytics software created by Peter Adams

• Written in PHP

• Uses a MySQL database

• Provides a REST based APIs

• Developer documentation for extending OWA

• CMS Integrations: MediaWiki, WordPress and Drupal.

• Offers Javascript and PHP trackers

A side-by-side comparison between OWA and Google Analytics.http://www.openwebanalytics.com/?page_id=158

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Other possible tools

1. Piwik

2. AWStats

3. Yahoo! Web Analytics

4. Twitalyzer

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Open source: Products:

1. Coremetrics(IBM)

2. Omniture(Adobe)

3. WebTrends

4. Optimizely

5. Compete

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Thank you!

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Questions?