Upload
andrea-gioia
View
2.863
Download
1
Tags:
Embed Size (px)
DESCRIPTION
The webinar intends to show the location intelligence functionalities provided by SpagoBI, the Open Source Business Intelligence suite backed by Engineering Group. It will focus in particular on GeoReport, the new cartographic OGC compliant analytical engine, recently added to the suite. GeoReport Engine capabilities in terms of business data and spatial data linkage, GIS interaction, map thematization and geolocalization of analysis will be described in details. The location intelligence roadmap of SpagoBI will be presented in the end.
Citation preview
www.eng.it www.spagobi.org
Open Source Business Intelligence
www.eng.it www.spagobi.org
Location Intelligencewhen Business Intelligence
meets Cartography
Andrea Gioia ([email protected])
www.eng.it www.spagobi.org
Agenda
Location Intelligence
• What is LI?
• Internal & external barriers
• Internal & external drivers
• Who is it for?
Location Intelligence in SpagoBI
• What we want
• What we do
• Where we are going
DEMO
www.eng.it www.spagobi.org
Definition
Location Intelligence is the capacity to combining spatial data with other business data in order to gain critical insights, make better decisions and optimize important processes and applications
Source: http://en.wikipedia.org/wiki/Thematic_map
www.eng.it www.spagobi.org
Thematic maps
Thematic maps are maps that tell a story about a place more than merely describe where something is located in space
Source: From Place to Space: The Psychological Achievement in Thematic Mapping, Barbara Petchenik. 1979 - American Cartographer 1 Barbara Petchenik
(1979).
www.eng.it www.spagobi.org
An old idea (1) …
Dr. John Snow, Physician
1852Cholera Map
www.eng.it www.spagobi.org
An old idea (2) …
Charles Joseph Minard, Engineer
1869Napoleon’s Russian Campaign 1812
www.eng.it www.spagobi.org
… in a new context
Location Intelligence
GISvisualization
spatial analysis
workflow management
information dissemination
data management
BIvisualization & distribution
data analysis
OLAP
metadata management
data integration
Spatial Datavector data
raster data
Business DataDWH
ODS
www.eng.it www.spagobi.org
Two worlds coming together
Location Intelligence
GISvisualization
spatial analysis
workflow management
information dissemination
data management
BIvisualization & distribution
data analysis
OLAP
metadata management
data integration
Spatial Datavector data
raster data
Business DataDWH
ODS
?
www.eng.it www.spagobi.org
Internal Integration barriers
www.eng.it www.spagobi.org
Strategic barriers: cooperation vs competition
It’s not easy to balancecooperation at the technology level
and
competition at the market level
www.eng.it www.spagobi.org
Cultural barriers: ignorance & misperceptions
BI folks usually overestimate complexity of GIS
GIS folks usually underestimate complexity of BI
www.eng.it www.spagobi.org
External adoption barriers
www.eng.it www.spagobi.org
Perception barriers: tactical vs strategic buying
• High perceived TCO
• No dedicated budget
• Other analytical priorities
• Difficult change management
• Internal skills shortage
www.eng.it www.spagobi.org
External drivers
Growing awareness of location-enabled services
The availability of high-quality, current and complete data
The rise of web services as a better-faster-cheaper deployment model
www.eng.it www.spagobi.org
Internal drivers
Better business decisions
“Everything is related to everything else, but near things are more related
than distant things”
First law of geography - Waldo Tobler
Spatial data are pervasive
“80% of all data stored in corporate databases have a spatial component”
An introduction to GIS: linking maps to databases -
Franklin&Al.
Valorize a dormient asset
www.eng.it www.spagobi.org
Technical architectures
Geo DWH
Bridge
Cataloguein
tegratio
n
costs
www.eng.it www.spagobi.org
Catalogue
BI Only GIS Only
DWH
GIS
Static map catalogue
DWH
GIS
load
load
www.eng.it www.spagobi.org
Bridge
DWH GIS
www.eng.it www.spagobi.org
GeoDWH
Geo DWH
www.eng.it www.spagobi.org
Who is it for?
?
Communications &
Media
Insurance&
Finance
Government&
Services
Marketing micro-marketing
assessing penetration levels
identifying competitive threats
Portfolio Analysis predictive analytics
pricing and loss reserving
assessing policy saturation
Address Management address validation
data cleansing
data maintenance
Customer Service pre-sales qualification
dispatch efficiencies
multi-product eligibility
Marketing Services property-level campaigns
neighborhood context
repeat marketing tracking
Information Integration improved data integrity
a “one client view”
reducing cascading errors
Operations customer serviceability
cost avoidance
network planning
Sustainable Compliance risk assessment
improved monitoring
compliance auditing & reporting
Entity Authentication fraud detection
risk profiling and scoring
advanced analytics
And much more: industry, retailer, real estate, utility, transportation …
Who is it not for?
www.eng.it www.spagobi.org
… even for mass market?
www.eng.it www.spagobi.org
Yes, but …
… there’s no a killer app. yet
www.eng.it www.spagobi.org
Examples (1)
Source: http://www.zoocasa.com/
www.eng.it www.spagobi.org
Examples (2)
Source: http://sanfrancisco.crimespotting.org/
www.eng.it www.spagobi.org
Examples (3)
Source: http://www.istat.it/popolazione/graficidinamici/census/index.html
I’m here :)
www.eng.it www.spagobi.org
What we want: SpagoBI LI strategy
Improve the coordination effort in the Location Intelligence area
Disseminate BI knowledge in GIS world and vice-versa
Promote a standard based integration between Business Intelligence Suites and Geographical Systems
Strengthen connections between OSBI & OS-GIS communities
Foster OS Location intelligence enterprise adoption
Break internal and external LI adoption barriers
through
integration & evangelization
www.eng.it www.spagobi.org
What we do: SpagoBI LI Engines
GeoEngineArchitecture: Catalogue
Main functionalities
map’s internal repository
map thematization (choropleth)
layers management
multi KPI management
on-the-fly KPI re-aggregation
inline chart
data detail view
cross navigation
map navigation controls
map print & exportation
save map analysis state
Geo Report EngineArchitecture: Bridge, GeoDWH
Main Functionalities:
integration with external GIS (WMF & WFS)
map thematization (choropleth & proportional)
advanced layers management
multi KPI management
on-the-fly KPI re-aggregation
inline cross navigation (popup)
data detail view
standard cross navigation (new win)
advanced map navigation controls
map print & exportation
save map analysis state
www.eng.it www.spagobi.org
GeoEngine
SVG Map Catalogue
DWH
GeoEngine
SQL, MDX
Custom WS
www.eng.it www.spagobi.org
GeoReportEngine
DWH
GeoReportEngine
GIS
SQL, MDX
WMS, WFS
www.eng.it www.spagobi.org
Where we are going: SpagoBI LI roadmap
New functionalities:
• Geo dashboards
• Inline filters
• Spatial OLAP
• New thematizations
• Multivariate Geo analysis
• 4D Geo analysis (space + time)
• …
New initiatives:
• Blog
• GeoBI
www.eng.it www.spagobi.org
GeoBI Inititative
What? Open community focused on Open Source LI
When? First half of June
Why? To foster the pervasive adoption of Location Intelligence through open sourcesoftware.
Who? SpagoWorld, INOVA, …
How?
Creating a new value proposition
Respecting the separation of concerns
Making incremental growth easy
Lowering TCO
www.eng.it www.spagobi.org
With whom: the partnership with INOVA
INOVA is an Italian IT enterprise, focused on the realization of on-line and off-line information systems
INOVA have strong knowledge in the BI and GIS domains.
INOVA manages the OS project GeoReport, which is the heart of the new SpagoBI GeoReportEngine
INOVA and SpagoBI work together to accelerate the enterprise adoption of Location Intelligence solutions
Links http://www.inovaos.ithttp://www.geobi.org
www.eng.it www.spagobi.org
Online DEMO
http://spagobi.eng.it/SpagoBI
www.eng.it www.spagobi.org
Offline DEMO
www.eng.it www.spagobi.org
DEMO: Sales Director
Sales Director
Login
www.eng.it www.spagobi.org
DEMO: Sales Director
Sales Director
Analytical documents
www.eng.it www.spagobi.org
DEMO: Sales Director
Sales Director
Analytical documents“Sales by area”
NOTE: Sales Director. Thanks to his role, he can freely decide on which area the analysis has to be focused.
www.eng.it www.spagobi.org
DEMO: Sales Director
Sales Director
Analytical documents“Sales by area”
www.eng.it www.spagobi.org
DEMO: Sales Director
Sales Director
Analytical documents“Sales by area”
www.eng.it www.spagobi.org
DEMO: Sales Director
Sales Director
Analytical documents“Sales by area”
www.eng.it www.spagobi.org
DEMO: Sales Managers
Sales Managers
Login
www.eng.it www.spagobi.org
DEMO: Sales Managers
Sales Managers
Analytical documents“Sales by city”
NOTA: Sales Manager with responsibility for the North area. Because of his role, he cannot freely decide on which area the analysis has to be focused.
www.eng.it www.spagobi.org
DEMO: Sales Managers
Sales Managers
Analytical documents“Sales by city”
www.eng.it www.spagobi.org
DEMO: Sales Managers
Sales Managers
Analytical documents“Sales by city”
www.eng.it www.spagobi.org
DEMO: Sales Managers
Sales Managers
Analytical documents“Sales by city”
www.eng.it www.spagobi.org
Q&A
www.eng.it www.spagobi.org
Thanks
www.eng.it www.spagobi.org
Links
www.slideshare.net/spagoworld
www.spagobi.org
www.spagoworld.org/blog
www.eng.it
www.eng.it www.spagobi.org
Licence
Attribution-NonCommercial-ShareAlikeSource: http://creativecommons.org/licenses/by-nc-sa/3.0/