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Agile Network Infrastructure
SDN as a Disruptive Innovation
Being Transformed
Current Network
Infrastructure
$100B+(?) Industry
Early Adopters
Now
Main Stream
Time
Ad
op
tio
n
Many opportunities &
challenges
Showcase projects that are leading this transformation
Help you prepare for and lead this transformation
SDN as a Disruptive Innovation
6
Time
Perf
orm
ance/
Fe
atu
res
Sustained
Innovation
Disruptive
Innovation
OF Switch
Network OS
Apps
SDN Compelling Value Prop
• Choices/customization
• Reduced capex, opex
• Accelerate new services SDN
Legacy
Image Source: http://amazon.com/
Maturing of SDN Building Blocks
White boxes
OF Optimized
Network OS
Network Control
& Management
Applications
ONOS
Network virtualization, automation, provisioning, trouble shooting, access control, NFV control, …
ODM
Vendors Corsa
How would network operators consume SDN?
Select Cloud/Networ
k Operators
Solution Providers
Other Cloud/Network
Operators
Domains of Use:
Data Center, Enterprise, Service Provider Networks
Learnings What can we do to help solution providers and
other operators to adopt SDN?
Disruptive Innovation and Incumbents • Incumbents do “marginal cost analysis”
with the result:
“leverage what they have put in place to succeed in the past, instead of guiding them to
create the capabilities they’ll need in the future”
• SDN and networking incumbents?
11 Image Source: http://amazon.com/
12
Incumbents’ (Legacy Preserving) Approach
Start with Closed Proprietary Vertically Integrated Complex Boxes Controller
OF Vendor X
Provisioning Orchestration
A result of “marginal cost analysis”?
Is this a bridge to the future?
Or an attempt to preserve legacy?
Add OF support to SDK
Equipment Vendor
Chip Vendor
Result of Marginal Cost Analysis
“So often this [marginal cost analysis] is what
causes successful companies to keep from investing in their future and, ultimately, to fail.”
13
"Those who don't know history are doomed to repeat it.” Edmund Burke
How would network operators consume SDN?
Select Cloud/Networ
k Operators
Solution Providers
Other Cloud/Network
Operators
Domains of Use:
Data Center, Enterprise, Service Provider Networks
Learnings I am sure some combination of incumbents and
challengers will deliver solutions to help get over the chasm!
15
Keynote
Vinod Khosla Khosla Ventures
SDN as a Disruptive Innovation &
Role of Disruptive Innovation in High Tech Industry
Vinod and Disruptive Innovation
Brought merchant silicon + open source to workstations; challenged traditional computer vendors
Brought ASIC based solutions to IP routers; challenged Cisco in core networks
Transformed the SONET infrastructure; challenged telco vendors
Brought best of CISC + RISC to processors; challenged Intel
18
Keynote
Vinod Khosla Khosla Ventures
SDN as a Disruptive Innovation &
Role of Disruptive Innovation in High Tech Industry
20
Keynote
John Donovan, AT&T
How SDN enabled innovations will impact AT&T's plans to transform it's infrastructure
John Donovan
Responsible for almost all aspects of AT&T’s IT and network infrastructure: vision, strategy, planning, implementation, operation, …
Responsible for inCode strategic direction for wireless network operators
Boxing Champion! Avid Cyclist! Passionate Hockey Player and Fan!
Responsible for Verisign product sales, marketing, operations