Open Hack NYC Boss Oct-09-09

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BOSS overview and announcement of Sponsored Search Ads for #openhacknyc event.

Text of Open Hack NYC Boss Oct-09-09

  • 1. BOSS Open Hack Day October 9, 2009 Bill Michels Ashim Chhabra
  • 2. HACK: a four letter word
    • Merriam Webster
    • to cut or sever with repeated irregular or unskillful blows b : to cut or shape by or as if by crude or ruthless strokes
  • 3. HACK: a four letter word
    • Merriam Webster
    • To cut or sever with repeated irregular or unskillful blows b : to cut or shape by or as if by crude or ruthless strokes
    • Dictionary.com
    • Computers: to devise or modify (a computer program), usually skillfully .
  • 4. HACK: a four letter word
    • Merriam Webster
    • To cut or sever with repeated irregular or unskillful blows b : to cut or shape by or as if by crude or ruthless strokes
    • Dictionary.com
    • Computers: to devise or modify (a computer program), usually skillfully .
    • Urban Dictionary
    • To program a computer in a clever , virtuosic , and wizardly manner.
  • 5. BOSS: (not just) another four letter word
    • A rich set of Search APIs and tools that developers and entrepreneurs can use to build next generation search experiences.
    • A four letter word like HACK that captures the same essence, empowerment, and same irresistibly to manipulate technology.
  • 6. BOSS Background
    • Three players dominate the market, giving users limited choice
    • Becoming a serious Search principal requires a massive capital investment and access to top technical talent
      • Approximately $300M in cap-ex commitment
      • People, knowledge, experience
      • Hardware, operations, and infrastructure
      • Data, relevance and ranking models
  • 7. Why BOSS?
      • Comprehensive
      • UNLIMITED Queries
      • NO branding attribution required
      • Rerank/blend results FREELY
      • ADVANCED features like Microformat (Searchmonkey) and Delicious data
      • RICH Developer Community
      • RESULT: Thousands of developers and tens of millions of queries served each day
  • 8. Timeline
      • July 2008 BOSS API v1 Launch: Web, News, Image, and Spelling
      • September 2008 BOSS Academic Summit at Y!
      • November 2008 v1.2 - Keyterms
      • November 2008 Tech Crunch on Vertical Lens
      • Feb 2009 v1.3 Long Abstracts, Site Explorer, Search Monkey
      • April 2009 v1.4 Delicious, Advanced Language, News Features
      • Fall 2009 NYC Hack Day, Yahoo! Sponsored Search Ads
  • 9. BOSS Tools of the Trade
    • API: A powerful yet simple self-service, web services model to access Yahoos various indexes
    • User Contributed code libraries exist providing a fast track to get more common tasks complete
    • Extensibility and support for YQL
  • 10. BOSS Example Query
    • http://boss.yahooapis.com/ysearch/web/v1/obama?appid=xyz
    • &format=xml
    • &sites=linkedin.com
    • &view=searchmonkey_feed,
    • delicious_saves,delicious_toptags
    • &abstract=long
    • &count=1
  • 11. BOSS XML Output title, url, long abstract
    • Barack Obama - LinkedIn
    • http://www.linkedin.com/in/barackobama
    • View Barack Obama's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Barack Obama discover inside connections to recommended job candidates, industry experts, and business partners.
  • 12. BOSS XML Output Search Monkey data
    • ..
    • .
    • Columbia University in the City of New York
    • .
  • 13. BOSS XML Output Delicious data
    • 32
    • obama14
    • linkedin12
    • politics10
  • 14. BOSS Use Cases
    • BOSS API usage and its wide spectrum of use cases
      • Traditional search products
      • Federated search products
      • Browsing based experiences
      • Semantic based experiences
      • Browser plug-ins
      • Visual search products
      • Social search products
      • Research
  • 15. BOSS: People Search
  • 16. BOSS: Search Semantics
  • 17. BOSS: An option for your next startup
  • 18. BOSS: Visual Experiences
  • 19. BOSS: Comprehensive and Fresh
  • 20. BOSS: Browser Plug-ins
  • 21. YSM Sponsored Search Ads for BOSS
      • Available through an approved Yahoo Syndication Partner - DDC
      • Developers must qualify
        • Proper implementation of ads
      • Contract and Revenue share negotiated with DDC
      • DDC provides
        • Reporting and payments
        • Code for ad feed
      • To apply: http://www.ddc.com
  • 22. Q/A GET STARTED NOW! BOSS DOCUMENTATION: http://developer.yahoo.com/search/boss/ READ HANDOUT SHEET for Starter APPID and instructions