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Justin Boeckman
Director of Internet Marketingwww.elementfusion.com
Maximizing organic results with your online presence
Choosing a name
Pick a name with meaning
Choosing a name
Include keywords if possible
Choosing a name
Use a service to help you in the process www.domainsbot.com
Define your AudienceThink of your app as a service. What problem does your app solve.
Define your AudienceHow are people searching for your service online:
• www.wordtracker.com • www.keyworddiscovery.com• www.wordze.com
Develop Content
Establish yourself as an expert through blogging and helpful articles.
Research competitorshttp://www.webconfs.com/keyword-density-checker.php http://www.gorank.com/analyze.php
Develop Content
On Page Optimization Page Titles
Keyword Density
On Page Optimization
Heading Tags
On Page Optimization
Internal Linking
On Page Optimization
Off Page Optimization
Building Links via:Directories, Press Distribution www.prweb.com & Link Partners
Research Competitors linkshttp://siteexplorer.search.yahoo.comhttp://www.linkhounds.com/link-harvester/backlinks.php
Off Page Optimization
Register with Engines
Check for search engine accessibility issueswww.google.com/webmasters/tools/dashboard https://siteexplorer.search.yahoo.comhttp://webmaster.live.com/
Get InvolvedBecome a part of the community:
Forums
Blogs
Get InvolvedBecome a part of the community:
Get InvolvedBecome a part of the community:
Social NetworksTwitter, plurk, facebook, myspace etc.
Track Results Get to know your visitors
www.google.com/analytics www.getclicky.com
Optimize Page Layout www.crazyegg.comwww.labsmedia.com/clickheat/index.html
Track Results
Outside the BoxThere are many variations to optimizing a site depending on your needs and your competition. Do your research and you’ll do great!
Justin Boeckman, Director of Internet Marketinghttp://www.elementfusion.comhttp://twitter.com/jboeckman