March 6, 2010

Online Strategy Brainstorm

Online Strategy Overview

Objectives

3. Content

5. News

7. Community

Medium

Website

Blog

Social Media

Online Strategy Details

Key objectives of content, news, and community can be supported by various web and social media technologies. Usage should align with purpose.

Objective Purpose Medium Sample Technologies

Content Main web presence for business. Show product/concept info, company info, contacts.

Website WordpressMovableTypeNingDrupal

News Communications – news, events, PR, promotions, thought leadership.

Blog WordpressMovableTypeNing

Community Engage and connect with customers, partners, and investors through communities (internal and external). Provide customer service. Converse, participate, reward, and energize customers.

Social Media

FacebookTwitterLinked InFlickrYouTubeGoogle Buzz

Hub & Spoke Model for Social Media

Hub

Outpostsfacebook

•Largest social network•Converse with customers•Build awareness, loyalty

twitter•Share news, promo•Real-time conversation•Customer service•Crisis management•See trends

flickr•Share photos (events, products, people)

linked in•Build business network of partners, investors

Social media (SM) universe is vast. Prioritize on key platforms that support objectives. Operate using a hub and use SM outposts to drive traffic to the hub.

wordpress (Hub)•Website and blogging platform•Serves as central hub for business and content

youtube•Share videos (events, promos, ads, products, people)

Social Interaction Flow

People

Tourists

Customers

Partners

Investors

Charities

Beneficiaries

Social Network

Conversations

Connections

Partnerships

Drive traffic back to the hub.

Hub

Interactions on social networks can drive traffic back to the hub site.

Short News Communications

Twitter can be used to push short news updates and links from the hub to other social networks, simplifying communications.

•Facebook•Linkedin•Google Buzz•Blogs•Delicious (bookmarks)•Digg (social news)•Others