Online Reputation Management:

The Tools to Help You Protect Your Name

Kerry Rego Consulting

What Happens in Vegas…

…doesn’t stay there, thanks to social media.

In a 2010 study by Microsoft & Cross Tab Market Research, 70% of U.S. recruiters have rejected candidates based on their online reputation though only 7% of Americans believe their online reputation affects their job search.

First Page of Search Results

Data byCompete, Jacob Nielsen, OptifyImage courtesyInternetReputationManagement.com

85% never get off the first page!

Internet Reputation Management

Consumers changed their minds about a recommended purchase based solely on negative information they found online.- 2011 Cone Online Influence Trend Tracker

4 out of 5

Have you ever Google’d yourself?

•Your photo

•Spelling

•Damaging info

•Duplicate names

Web Items That Can Be Damaging

Monitoring Tools• Google Alerts• Social Mention• Klout• Hootsuite• Grader• Twitter Search• Hyper Alerts

Own Your Name

www.yourname.com.net

misspellings

with a middle initial, if necessary

Own a Business? Map It

http://bit.ly/MasterListDirectories

Negative Posts•How do you deal with it normally?•Listen, respond, react•Provide customer service & survey•Collect reviews on the spot•Don’t erase negative posts!•Control is an illusion

83% of companies will face a crisis that will negatively impact their share price between 20 and 30%, during the next five years. (Oxford-Metrica)

Set up a Crisis Plan

•Plan procedure•Document•Mock exercise•Train

Update Communication Policy

•Add internet tools•Communicate with staff•Train for best practices•Update legal wording

High Ranking Social Media• Facebook Pages• LinkedIn Personal

Profiles• Twitter• Google Local/Places• Manta (directories)• Blogs• Pinterest• Slideshare• YouTube

Early Nov 2012

THANK YOU!Kerry Rego Consulting

707.520.4572www.KerryRegoConsulting.c

omKerry@KerryRegoConsulting.

com