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An overview about what Internet Marketing is all about
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Carlos SartiAccount Manager
DotFront.com
Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved
Carlos SartiAccount Manager
Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved
TRADITIONAL BUSINESS MY COMPANY LLC E-BUSINESS
FICTITIOUS NAME DOMAIN NAME
OFFICE/WAREHOUSE RENTAL WEB SITE HOSTING
FURNITURE, PC, TOOLS CUSTOM WEBSITE DESIGN,
FRONT & BACK OFFICE TOOLS (SOFTWARE APPLICATION)
STORE DECORATION FLASH ANIMATION, VIDEO
INVENTORY TO SHELVES PRODUCT UPLOAD ( WEB MANANGEMENT )
OCCUPATIONAL LICENSE
HIRING HELP
By obtaining an occupational license only the city will know that your business exists. By submitting your website to search engines only search engines will be aware your website is deployed.
SEARCH ENGINE SUBMISSION
HIRING HELP
ADVERTISING This process will provide traffic to the store and to the website.
DOTvertising (Organic & Inorganic )
$In order to have a productive on-line business, a company must consider its website a separate business of the traditional business. 90% of business executives do not take this into consideration. $
Carlos SartiAccount Manager
DotFront.com
Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved
DotFront.com
Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved
Carlos SartiAccount Manager
1) WEB BUYERS – AND THEIR EXPECTATIONS – GROW UP March 11, 2008 Forrester.com2) US Ecommerce 2005 to 2010 September 14, 2005 Forrester.com3) BIGresearch, Jan 20074) The Keysey Group’s User view Feb 2007
89% of consumers making in-store purchases in key categories have conducted online research prior to purchase (4) .
The online shoppers are maturing: Only one in 10 Web buyers has less than one Year online shopping experience (1) .
Online retail sales, which we define as B2C sales of goods including auctions and travel, will grow from $172 Billion in 2005 to $329 Billion in2010. Both Consumers & Sellers continue to stoke the e-Commerce fire (2) .
93% of online Users now use the internet as an information source when shopping locally for products and services (3) . “YELLOW PAGES, PHONE BOOKS ARE PART OF THE PAST”
Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved
Carlos SartiAccount Manager
Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved
Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved
DOTvertising
Carlos SartiAccount Manager
• CUSTOM DESIGN TRANSLATOR LANDING SITES Informational Website - E-commerce Stores with “Front-end” and “Back-end” tools
• WEB VIDEO ADS
• MULTI LANGUAGE
• WEBSITE OPTIMIZATION for organic inclusion - Monthly site updates - Meta Tags Optimization - Graphic Design - HTML coding
Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved
Carlos SartiAccount Manager
-
FE
AT
UR
ES
• PRESS RELEASE SUBMISSIONS
• INORGANIC OPTIMIZATION – Includes Pay Per Click (PPC) on the most popular search engines.
Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved
AMONG OTHERS …
Carlos SartiAccount Manager
FE
AT
UR
ES
• ORGANIC SEACH ENGINE SUBMISSION
Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved
AMONG OTHERS …
• DOTvertising: Designed to deliver TARGETED Local Regional, Nationwide online advertising LEADS with customers looking for your products and services.
Carlos SartiAccount Manager
FE
AT
UR
ES
Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved
• PERFORMANCE TRACKING
- ON-LINE TRAFFIC reporting - PHONE calls tracking - FAX calls tracking - FORMS submission Tracking - EMAIL to a Friend tracking
• LISTING DISTRIBUTED TO MAJOR SEARCH ENGINES
AMONG OTHERS …
Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved
How Does It Work?
Informational Sites
E-Commerce Sites
Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved
Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved
WHERE WILL YOUR LISTINGS APPEAR?
• Major Search Engines - Yahoo.com , Google.com - MSN.com, Ask.com among others …
• Local Directories• Vertical Sites (RentalCar.com, Businessweek.com, etc)
• Vertical Sites
• Mobile search engines
• Local Search Sites
Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved
Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved
DOTvertising Reports
Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved
Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved
Enhanced Reports - Overview
Complete Reporting of all connections and conversion
Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved
Printing Media
Copy Rights 2009 DotFront.com Intellectual Property All Rights Reserved
Number of CALLS RECEIVED ~: 15
SUCCESS RATE FOR CLOSING: 40% = 6 contracts AVERAGE INVOICE AMOUNT: $300.00 = $1800.00
Cost: ONE-RUN AD on a community magazine TheFlyer.com 2” x 1.5 “ -$296.00/Week
Gross Revenue/week: $1504.00
A 2” x 1.5” Ad on a Community Newspaper delivered to 150,000 households approximately.
Cost on an average $296 per run.
Shotgun advertising: You shoot the ad and HOPE to getsomeone to react to it.
DOTvertising will increase your ROI