Steve Dickson Phil Gee Goldberg & Nick Rees

Who are we?Online GuruBased in Formby6 staff

What do we do?WebsitesMobile websitesE-commerce websites

Anything Else?Google rankingsSet up, train and manage Social MediaEmail marketingMobile apps

Aims of this session

To give you an overall insight into the main Social Media players

To show you best practice and etiquette

To motivate you to give it a go To alert you to features To give you a headache!!

First Things First See your online presence as one large

marketing campaign

Run them all in sync for an effective R.O.I

What is Social Media?

WIKPEDIA SAYS…. Social Media Marketing refers to

the process of gaining website traffic or attention through social media sites.

Increased communication for organisations fosters brand awareness and often, improved customer service.

Social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

Fail to plan, plan to fail!!

P for PLATFORMWhere are my people hanging out?

O for OBJECTIVEWhat do I hope to achieve? Leads, sales, brand awareness etc?

S for STRATEGYWhat shall I talk about? How often? Who will do this?

T for TECHNOLOGYWhat software/gadgets/analytics shall I use?

Which Platform Should I Use ?

Social media etiquette

Act as you would at a cocktail party/networking event!

77% of the UK population have an active profile

Best For Sharing and Connecting

Profile, Page or Group?Daily posts - topical interesting relevant

Facebook favours images/videos/questionsRespond quickly

No more than 25% sales messagesAbout us keywords

Like suppliers pagesUse @ in posts for shares

Sponsored postsProof read before posting!!

FACEBOOK PAGE

Facebook Features

Check-InReviewsOffersEventsTabs

Lets Check

In!!

Facebook Advertising

Perfect way to reach your markets precisely.

Your business can advertise to your exact audiences based on specific social and geographical information.

Age, gender, location, personal interests, job functions etc can all refine targeting.

Set your own budgets. From 25p per click.

QUESTIONS?

TWITTERBest For Sharing and Customer Intelligence

32% of 15 million UK users use Twitter daily

TwitterDo’s and Don’ts

Don’t link to Facebook

Use keywords in biography

Add your website/location

Add background

Tweet regularly

Use trending topics

Be generous

Use # to group topic or message

Use @ to include person in message

RT target market to schmooze

Don’t RT praise

Twitter Features

Brand awarenessDrive traffic to website

Drive traffic to FacebookBreaking news (9-11)

Build momentum & excitementMobile friendlyFollow followers

Sponsored Tweets

Twitter Profile

Twitter Connect

Promoted Tweets

t

*Only pay per click/follow*Set daily budget*Target region*Target demographic*Promote a tweet or your account

Questions??

Linked InBest for Networking and Finding Leads

11 Million Profiles In The UK – 23% of Workers

Linked In Features

Post from profile or page

Great for search pre meeting

LION-Add everyone and anyone

LAMB-Add people they know

Add recommendations widget to website

Linked InDo’s and Don’ts

Current picture

Use keywords in Biography (120)

Add contact details

List landing pages for websites

List schools and hobbies

Get recommendations

Answer questions / become an expert

Join groups where targets are

Get introduced to 2nd/3rd level

Card Munch app

Create tags to send up to 50 emails

Respond to people who viewed profile

Linked In Profile

Linked In Business Page

QUESTIONS??

Google +Best for SEO & Segmentation

Globally No.2 Social Media site. Are you ready??

Google +

Business Pages and Personal Profiles Post to circles

Less competition Follow market influencers

Integrate with other Google products Hangouts may see the demise of Skype

Helps with your Google ranking Encourage +1 sharing

Send posts to email addresses

Google + Hangout

Google+ Circles

Google +

Questions??

Pinterest – Best for Mobile / Visual

29% of UK users (2.2m) are in the highest income bracket

Pinterest

Set up a person or a business Set up pin boards Add pins to boards

Add hyperlinks to site Use blog page to land on

Use Pin-It button on Chrome New analytics

Add button to website Follow people

Pinterest Features

It’s a Fun ExperienceIt’s Easy to use

It’s About Discovery,Not Search

Less junk to distractMainly women (63%)

It’s About Interests, NotFriends

It Creates PersistentContent

Pinterest Search

Other Platforms (or Tactics!)

The Power Of Blogging

Set up a blog on your website

Eg: www.yourdomain.com/blog Post weekly news Link to and from Social Media Each page to have unique URL

A Blog is like a diary. Post from here and share to your social media sites. SEO - New activity or info on an otherwise static website etc..

Analytics

Which platform or platforms are the right ones for you?

Thanks for listening

We look forward to interacting on

Social Media with you