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The role and importance of community management.
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Online Community Management
Introduction
Tinyiko Irene Ndlala
Online CommunityManager
Love African Literature, veggies and Stand up comedy.
Contents
1. Defining Online Management
2. My Communities
3. Types of Communities
4. Why we need Community Management
5. Managers Role beyond Community Management
6. Many Hats a Community Manager wears
7. Value of Community Management
8. What it Takes
9. My Experience
What is online Community Management?
An online community is a group of people interacting, sharing and working toward a common goal.
• Teach • Entertain• Beautify • Share• Discuss• Assist• Patrol
Types of Social NetworksWhich ones do you belong to?
My Communities
Types of Communities
Blogs
No longer personal journals
• Many business and individuals use blogs to make money and bring in business.
• Likes and Shares
• Blogs tend to be more content heavy and are more likely to catch the attention of search engines like Google or Bing.
Social Networks
Twitter , YouTube, Facebook, LinkedIn, etc.
Facebook PagesBusinesses also use Facebook fan pages to invite customers in order to create a community of participants.
Why we need online community Management
TWO key people that need to be made happy: the Customer and the Client.
You need to ensure that everything runs smoothly and also understand how people socialize in communities to ensure success!
Managers Role Beyond Moderation
Keep Communication Channels Open
Join a business or brand’s community.
Help to discover customers opinions, concerns, etc
Convey feedback to both channels
Attract New Members
Share news and events on social networks
Offers perks and discounts
Attend conferences and meet-ups
Focus on goals and policiesNot Just Tweets and Updates!!
Community management falls within larger part of a strategy.
Content need to be in line with goals and objectives of the client.
CHALLENGE: Achieving these goals while following company policies and guidelines
Create contentAlso forms part of the strategy.
Content needs to satisfy both the client and the customer.
Most important objective: Ensure that customers engage with the brand/business actively.
5 Hats a Community Managers Wears
Leader“Community managers aren’t necessarily appointed because of their sparkling wit….the best community managers are leaders ”
Content Developer
Blogs Newsletters Webinars Website articles Updates to the social networks Forum entries Videos
Moderator and Community Advocate
Direct the conversation and keep people in check.
You can hide comments , block people or give warnings
AnalystYou need to know understand the trends on your online communities!Is it growing? How are your people interacting, PTAT?
Value of Online Community Management
People have a place to belong
Meet with like minded people
Promote a product or serviceCreating Brand or personal awareness
Mentoring
TOOLS
The tools help with daily community management
What it takes to be an online community Manager
Must haves!
Qualification in the Communications field
People Skills
A Way with Words
Networking Skills
Communication Skills
Multitasking Ability
END