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OneDesk is social software that connects employees, partners and customers to the product or service development process. It consists of a suite of applications including social media monitoring, feedback management, innovation and ideas management, customer service, requirements management, project portfolio management, product roadmapping and issue tracking. With OneDesk, you will build the right product or service faster and more efficiently.
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Bridging the Gaps with
a Unified Product
PlatformSpring 2012
Webinar Overview
The Problem: Gaps between product teams lead to lost data, inefficiency and poor market alignmentMeet ‘The Silos’: extended product team roles
Current Solutions: overly simple vs. overly complex
The Collaborative Gaps: The pain points
The Solution: A Unified Product Platform (Demo)
Page 2
The ProblemThe most critical value contributor for product companies…
THE PRODUCT…is still managed by disconnected, non-integrated silos
Page 3
Meet ‘The Silos’Enginee
ring
Helpdesk
Project Manage
ment
Product Manage
ment
Sales &Marketi
ng
Idea &InnovationManagement
Why the Dysfunction?Product Lifecycle Management (PLM) has been slow to the plate in creating, easy, integrated, Web 2.0 type solutions. CRM is moving in.
A widening array of point solutions exist covering all the bases (helpdesk, issues, ideation, requirements, projects etc.) but they aren’t integrated.
Enterprise solutions that do exist generally don’t mirror the 2.0 standard of simplicity, ease of use and integration
Enterprise buyers use social media and expect that simplicity
Page 5
The Result?
“Buyers have the choice between overly simple point solutions that are easy to use
but aren’t integrated or custom solutions that are overly complex, costly and
don’t take advantage of new social and collaborative
capabilities”
Page 6
Gap 1: Innovation Team Problem
“ I need to gather all of the ideas for new products and
enhancements, analyze, vet and score them, and turn that into a set of recommendations for executive
management”TYPICAL PROCESS:
Activity Tools Team data gathering Notes, Spreadsheets, EmailsVetting, Running Polls Surveys, Speadsheets, emailsRun Analysis SpeadsheetsPrepare Proposal for Exec PowerPoint, Word doc
Page 7
Product Management Problem(s)
“ I need to translate the selected ideas from customers, partners, sales, marketing, innovation and
execs, and propose requirements for the next release … and
somehow maintain ownership.”
Activity Tools
Idea inventory/gathering Notes, Spreadsheets, Emails
Vetting, Running Polls Survey app, Speadsheets, emails
Analyze results Survey app, Speadsheets
Prepare & present proposal PowerPoint, Spreadsheet
TYPICAL PROCESS:
Gap 2:
Page 8
Gap 3: Engineering Management Problem
“ I need to ensure that I have all of the necessary requirements, plan and
assign tasks to my team and ensure that all
defects/tickets are tracked”TYPICAL PROCESS:
Activity Tools
Technical review of requirements Requirements App, Excel
Planning & assigning tasks PM app
Import tickets into Issue Tracker Spreadsheets, project app
Deliver user stories Project app
Page 9
Gap 4: Helpdesk Team Problem
“ The latest release has produced a wave of tickets and I need to communicate
priorities to engineering asap, and I need to know as soon as they are resolved”
TYPICAL PROCESS:Activity Tools
Gather all related tickets (HD) Helpdesk app
Export tickets (HD) Speadsheets, Emails
Import to issue tracker (Eng.) Issue Tracker app
Follow up with Eng. Emails
Page 10
Gap 5: Project Management Problem
“ I’m over time and over budget on my project due to unforeseen issues and scope creep, and I need to account for the discrepancies to the
executive”
TYPICAL PROCESS:Activity Tools
Review all requirements Product Management app
Validate assignments Emails, interviews
Run forecast Spreadsheet
Prepare & Submit report PowerPoint, Spreadsheet
Page 11
The Opportunity
To bring siloed teams together through a user experience that reflects the simplicity, ease of use and social connectedness of consumer apps, with the depth and integration of an enterprise suite.
Page 12
The Solution: A Unified Product Platform
Page 12
Thank-you
Brendan WalshMarketing Manager
[email protected] ext. 112
Catherine ConstantinidesMarketing Specialist
[email protected] ext. 151
