Embed Size (px)
DESCRIPTION
Multi - channel retail provides consumers with a variety of platforms or channels to facilitate the sale of products including mobile, eCommerce and wholesale. These platforms operate as separate entities which can cause issues in the retail environment of the 21st century. As the retail industry evolved in line with technology, multi-channel retailing evolved into Omni channel retailing. The concepts are both very similar, but in the Omni channel strategy all of the retail channels that exist in multi - channel, work together simultaneously to create an engaging customer experience. The multi – channel retailing strategy is that where each retail channel is siloed, acting as separate entities. This many times causes information to be disjointed across channels which degrades company branding. When information is shared and branded consistently across all channels, an omni channel strategy appears. Consistent information sharing across channels make the shopping experience easier for consumers and can significantly increase brand loyalty in turn. Consumers are now performing extensive research before making a buying decision and are doing this via mobile, online and in store channels. To effectively manage the customer experience, retailers and their vendors now need to be able to integrate these retail channels to ensure a consistent branding experience regardless of what channels are utilized by the customers. Datex is an industry leading supply chain software provider, voted one of the Top 100 Logistics IT Provider of 2014 by Inbound Logistics. To learn more about this topic or Datex, contact me at [email protected], 800.933.2839 ext. 243 or visit our website www.datexcorp.com.
Citation preview
Omni Channel Retail vs
Multi-Channel Retail
By Angela Cox
What is a Retail Channel?
These are the online and offline points of contact in which the consumer experiences your brand: Examples include: • Website • Brick and mortar store • E-commerce site • Social media • Mobile site • Catalog • Print media ad • Television or radio ad
What is Multi-Channel Retail?
What is the difference between Multi-Channel and Omni Channel Retail?
Multi-channel retail provides consumers with a variety of platforms or channels to facilitate the sale of products. Multi-Channel retail came first. Omni channel retail involves integrating the various retail channels to provide the customer with a consistent brand experience
How are they different?
Multi-Channel
“Multi” = Many
• Channels are siloed
• Information across channels
may be disjointed
• Typical Channels Available
• Voice
• Web
• In store
Omni-Channel
“Omni” = All
• Channels are fully integrated
• Information across channels
connects seamlessly
• Typical Channels Available
• Voice
• Web
• In store
• Social Media
• Mobile
How are they similar?
Omni-channel retailing is the more advanced, evolved version of multi-channel retailing
• Multiple channels exist simultaneously
• Intended to make consumer shopping experience easier
• Omni-channel contains same retail channels as multi-channel with
some newer additions
The Evolution of Omni-Channel Retailing
Store and Catalog
E-Commerce Social Media Mobile
Multi-channel Omni-channel
Contact Us
800.933.2839
Online demonstration
Web chat
Datex Corporation
@Datexcorp
www.DatexCorp.com
