olloclip Advances iPhone Camera Capabilities With 3D Printing

Sponsored By:

Before We StartBefore We Start

This webinar will be available afterwards at designworldonline.com & email

Q&A at the end of the presentation

Hashtag for this webinar: #DWwebinar

ModeratorModerator

Leslie LangnauDesign World

PresentePresentersrs

Chong Pakolloclip

Susan YorkObjet

Product development through the use of 3D

printing

Introduction:

Chong Pak – Director of Design

•Graduate of the Art Center College of Design in Pasadena, CA

•In the past have worked with clients including Steelcase, HON, Whirlpool, and Johnson Controls designing products as a consultant.

•Currently leading a small group of designers and engineers to bring to fruition new products and ideas that our team or CEO has.

olloclip, what is it? (shameless plug):

•3-in-One lens system for the iPhone 5/4S/4

•Lenses include: Fisheye, Wide-Angle, and Macro.

•Switching between lenses involve simply flipping the olloclip to the other side.

•Voted best photo lens accessory by Wired magazine.

olloclip History:

•CEO/Inventor: Patrick O’Neill

•The product was in development over a year before we launched on Kickstarter.com

•Utilized 3D printing during that development time as well

•Successfully funded well above our goal, and at the time we were one of the more successful projects to be featured.

•Proved to be a great way of marketing and getting exposure all over the world.

olloclip History:

•For many months we were a very small team consisting of Patrick and I along with his family and friends assembling and fulfilling orders.

•We’ve grown enough to have moved twice to consecutively larger offices in less than 2 years.

•Small, agile team of designers and engineers.

•Rapid prototyping was extensively used to validate concepts and changes in design.

•We were outsourcing printing with a service bureau. Over time it lead us to want to have a printer in-house for additional time savings and IP protection.

olloclip Process:

1. Brainstorming, concept generation.

2. Sketching of ideas.3. Modeling chosen

concepts in the computer.

4. Printing the concepts on the Objet printer.

5. Evaluate the prototype for functionality, proportions, aesthetics.

6. Make changes if needed and reprint.

7. Re-evaluate.8. If concept is approved

and everything looks good, move forward to mass production.

Idea sketching

Computer modeling

Prototype

olloclip Development Process:

Prototype Prototype with lens

Production version

Final product

olloclip and Objet:

After many months of research, sample parts from various manufacturers we ended up on the Objet as our printer of choice. The reasons consisted of:

• Resolution of printed parts.• Robustness of parts to

function as we needed them to.

• Ability to print multiple materials.

• Material handling and disposal.

Why Objet?

Future of 3D printing with olloclip:

olloclip will continue to utilize 3D printing to aid in developing our products and validating design. As the sophistication of the printers become better, we can’t imagine why we wouldn’t make it even more integral into our process.

We’re always looking at what opportunities and advantages are to be had when incorporating these technologies, more so in this highly competitive market that we’re in.

We’re confident that 3D printing will allow us to continue to shrink the gap between development and production.

Reconstruction scene from the motion picture, “The Fifth Element” – Columbia Pictures / Sony Entertainment

Objet. From Design to Reality.

Susan YorkNational Field Manager - Consumables

So Who is Objet?

A leading provider of 3D printing solutions for rapid prototyping

Some Quick Facts

• Thousands of customers worldwide

• Large share of the relevant Fortune 500

• Offices in the US, Europe, Japan, China, Hong Kong and India

• Global network of distribution partners

• Award-winning technology (12 awards in 5 years)

• Over 110 patents and patent pending inventions

• Industry’s biggest per capita R&D

• Over 400 employees

North AmericaGermany

Israel ChinaHong Kong Japan

~100 Distributors Worldwide

India

What Makes Us Stand Apart?

• There are many RP technologies out there…

• Objet uses inkjet-based 3D printing technology

– Prints liquid polymer and the print table moves down in the Z direction

– Most scalable technology in the additive manufacturing arena

Plastics: Cost - Performance Pyramid

Thermal Resistance

ToughnessChemical andFlame

Resistance

MoistureResistance

00C

3000C

1000C

1500C

Rapid Prototyping

• Rapid Prototyping is all about successful

simulation of the final product– Form– Fit– The 3rd F: Function

• Material Properties

Objet in 2010: Standard Plastics Simulation

Objet Technology

Support Material Model Material

Instant UV Curing

Printing Head

Objet Materials in 2010 – 13 Modeling Materials

TransparentRigid

DurusPP Like

Vero (Opaque) Rigid

Tango Rubber like

MedicalHearing Aids

General PurposeFullCure720

DurusWhiteFullCure430

VeroWhite FullCure830

TangoPlus FullCure930

ClearFullCure630

VeroBlue FullCure840

TangoGray FullCure950

RoseClear FullCure655

VeroGray FullCure850

TangoBlack FullCure970

SkinTone FullCure680

VeroBlack FullCure870

TangoBlackPlus FullCure980

FullCure705 SupportFullCure705 Support

RigidRigid Flexible

Flexible

MedicalMedical

Objet Multi Material Technology

Print Heads

Build Tray

UV Light

Material A

Material BDM_9885 DM_9885 Shore85Shore85VeroWhitePlusVeroWhitePlus

DM_8520

Digital Materials in 2010 (48)

Objet in 2011: Approaching Engineering Plastics

• 52%* of additive manufacturing processes today are of Fit and Form

• Fit and Form applications require– Dimensional Stability– Visualization

*Wholers report 2012

Fit and Form

Objet VeroClear, Clear Material

• True transparency with

great dimensional stability

• Visual simulation of PMMA

Objet parts are used for lighting assessment

From Design to Reality….

With Objet:

Maximilian Loezel, Managing Director,

Schroeter, (Service Bureau), Germany

“Objet’s new clear transparent material has arrived just in time for the

automotive lighting revolution, enabling us to simulate PlexiGlass final

parts, including light guides, lamps, display panels

and more.”

• 38%* of additive manufacturing processes today are Functional and RM

• Functional processes require– High Temperature– High Toughness (resistance to breakage)

*Wholers report 2012

From Fit and Form to Function

Objet RGD525, High Temp

• Simulating thermal performance of engineering

plastics

• Temperature resistance of 149°F out of the

printer, 176°F after thermal post treatment

• Thermal testing of static parts

• Simulating high temperature over-molded parts

- Connex

• Great Surface Smoothness

Objet High Temp: From Design to Reality

Approaching Engineering Plastics | Temperature

Objet ABS - like Material

• First-generation Objet ABS-like Material simulates engineering plastics, combining high part quality with true functional testing

• Thermal resistance of 149°F out of the printer, 194°F after thermal post treatment in an oven

• High impact resistance of 65-75J/m

Objet ABS-like in Practice in Several Industries

Approaching Engineering Plastics

Paradigm Shift with Connex

Objet ABS-like material is a

Digital Material: RGD5160-DM

High Temperature

Objet RGD535

High Toughness

Objet RGD515

Objet ABS-like

RGD5160-DM

Objet Medical Family

• The Medical family includes:

• Hearing aids

• Dental solutions

• New Biocompatible material

Objet MED610, Biocompatible

• A rigid, transparent clear, bio-compatible material

• Simulating PMMA, great dimensional stability

• Suitable for applications requiring prolonged skin contact of over 30 days and short term mucosal-membranecontact of up to 24 hours.

• The material has five medical approvals according to the harmonized standard ISO 10993-1: Cytotoxicity, Genotoxicity, Delayed Type Hypersensitivity, Irritation and USP Plastic Class VI.*

Objet Material Trajectory

FullCure720 Support

VeroWhite VeroBlue TangoBlack TangoGray

Heading Aid Materials

TangoPlus and 21 Digital Materials (DMs)

DurusWhite

VeroGray, TangoBlackPlus and 48 Digital Materials (DMs)

Launching ABS-like, High Temp, MED610, VeroWhitePlus and VeroClear, 17 base materials and 51 Digital Materials (DMs)

VeroBlack 2012 - 107 Materials!!

39 New DMs made of VeroClear and High Temp with rubber like materials

Objet. From Design to Reality.

Thank you

Questions?

Design WorldLeslie LangnauLLangnau@wtwhmedia.com

Phone: 440.234.4531Twitter: @DW_RapidMFG olloclip

Chong PakChong@olloclip.com

ObjetSusan YorkSusan.York@objet.com

Thank YouThank YouThis webinar will be available at

designworldonline.com & email

Tweet with hashtag #DWwebinar

Connect with

Discuss this on EngineeringExchange.com