In honor of the annual celebration of Oktoberfest, we have put together an infographic that looks at the growing trend of online beer, wine, and liquor sales

Biggest Oktoberfest Celebrations Around the World

The online beer, wine and liquor industry has flourished over the past five years, as consumers have increased their reliance on online shopping and e-commerce In general.

Munich, Germany

In 2013, 6.4 million people attended

Goes for 17 days | Starting Sept 20

6.7 million litres of beer drank 700,000 people attend

Starting Oct 7Starting Oct 8

#1 Bavarian festival in Canada

grow by an average annual rate of

over the five years through 201312.7% Th

e ind

ustr

y is

expe

cted

to

Over the next five years through 2018, per capita consumption of alcohol is not expected to change significantly

Industry revenue is forcasted to grow a slightly slower 9.5% in 2013 to $2.7 billion due to per capita disposable income only growing an anticipated 0.3%

#1 #2 #3

Blumenau, Brazil Kitchener-Waterloo Ontario

World’s Biggest Beer Festival

year over year 16%

for the months of November and December 2013

grewOnline sales of beer, wine and spirits

Chinese consumers are expected to spend

In 2

014

on alcohol online$2 billion

Due to rising data capacity and new online offerings, the percentage of services conducted online is expected to increase an average 2.0 percentage points over the next five years

This will help boost industry revenue an annualized 9.0% to $4.2 billion over the five years through 2018

to reach 11.8%

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Sources:http://www.skyscanner.net/news/top-10-oktoberfest-s-around-worldhttp://www.ibisworld.com/media/2013/11/25/online-beer-wine-liquor-sales/http://www.clavistechnology.com/online-alcohol-sales-are-growing/http://www.techinasia.com/china-b2c-ecommerce-alcohol-sales/