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ZingMe Mobile Platform

OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

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Presentation in OGDC 2013 organized by VNG Corp

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Page 1: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

ZingMe Mobile Platform

Page 2: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

Speaker

Nguyễn Minh Tú

Platform ManagerEmail : [email protected] Page : http://me.zing.vn/fortinet

Page 3: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu
Page 4: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

Contents

Challenges For Developers

ZingMe Mobile Platform – Mobile SDK

ZingMe Mobile Platform - Distribution

Mobile – Potential platform for Developers

Page 5: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

MOBILE Potential platform for

Developers

Mobile Platform

Challenges

ZingMe Mobile SDK

Distribution

Page 6: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

ZingMe Web Open Platform:

• ZingMe: published in

08/2009

• Web Open Platform: 2010

• Cross-language : PHP,

JAVA, C#, C++

• A30 : 8M - A1 : 2M

• App/Game : 400+

• Tranx volume: 100B /

month

Based on Zing Me Web Platform

Page 7: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

What are mobile’s potentials?

Mobile potential :

• Spend time more and more on mobile

• Smartphone user: 8M• Smartphone’s price is cheap.

• OS platforms : Android, iOS, Windows Phone,

BlackBerry

• Mobile user can approach new app/game

easily. Mobile

FiRST

Page 8: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

Challenges for Developers

Mobile Platfor

m

Challenges

ZingMe Mobile SDK

Distribution

Page 9: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

Challenges

User Authen

ti-cation

Challenges for mobile app/game developers

Social/Viral

Distribu-tion

Payment

Page 10: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

Challenges – User Authentication

Keep User Data

Payment

SocialFeatur

es

Cross platfor

m

Authentication

(Identify user)

Page 11: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

What will you think about this user authentication style?Login

Don’t have account

Complicated Hard to remember

Register

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Page 13: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

Most popular accounts in Vietnam

Page 14: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

ChallengesSocial / Viral

features

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Integrate Social/Viral feature help

Easy expand SNS feature

Get new user with 0$ cost

Improve retention rate

Keep user more closer

Some game integrate SNS features but not enough

Integrate Social Platform help

Page 16: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

Challenges - Monetization

MONETIZATION

Charge by download: not suitable in Vietnam

• SMS + telco : difficult to connect to telco & get low negotiation’s success rate.• More effor to connect different payment system

• In-App purchase Apple, Google wallet: don’t allow in Vietnam

Page 17: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

NEED AN ALL-IN-ONE

PAYMENT SOLUTION

Page 18: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

Challenges – Distribution

How to distribute mobile application with “0 $” cost

-> “BIG PROBLEM”?

• Official place, make safe for user.

• Isn’t useful for new app.

• ZingMe

• Facebook

Through Playstore/Appstore (free)

Through Social Platform (free) : good way to viral

Page 19: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

Through mobile advertising network

(high cost)ad-mob

click-mobamobi

Online advertisingFacebook advertiserFacebook fanpageZingMe fanpage

Through appstore (free or share

revenue)Zing Appstore (free)

ChoappAppota

Through cross promotion tapjoy

(free or pay)MetapsTapjoy

DISTRIBUTION

Page 20: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

ZingMe Mobile SDK

Mobile Platfor

m

Challenges

ZingMe Mobile

SDK

Distribution

Page 21: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

Introduction - ZingMe Mobile SDK

ZingMe Mobile Platform include :

ZingMe Mobile SDK

Software Development Kit for developer.

Support Distributio

n

Help to get new base user.

Page 22: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

Short introduction:

Released 2 months ago.

Address challenges above

Cross Mobile Plaform

Android (2.2+)

iOS (4.3+)

Windows Phone (7.5+)

BB10

Cross Web Platform

Easy to integrate

Page 23: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

ZingMe Mobile SDK – User account/Authentication

ZingMe Mobile SDK support authentication by: - OAuth-2.0 compliant

User can Register / Login by: - Account Zing - Account Facebook - Phone number

In progress: - Account Twitter - Account Google+ - Account Yahoo

Page 24: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

User Authentication

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ZingMe Mobile SDK - Social APIs

ZingMe Mobile SDK support multi Social APIs

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Social APIs - Social.GetFriendListsTips : make friend in game to extend SNS feature

Social APIs - Social.GetFriendLists

Page 27: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

Social APIs - Social.Invite

Tips : invite friends to join app, have reward on success.

Social APIs - Social.Invite

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Tips : for user, to share 1 item or 1 content on post / feed

Social APIs - Social.Share

Page 29: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

Tips: notify when user upgrade new version successfully

Social APIs - Social.Post

Page 30: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

Tips : share an archivement or a photo

Social APIs - Social.uploadPhoto

Page 31: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

Allow user pay through ZingCredits

ZingMe’s User had ZingCredits wallet

already.

Support charging ZingXu into ZingCredits

Support in-app purchase

Show transaction history

Easy to integrate

ZingMe Mobile SDK – Payment APIs

Page 32: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

ZingCard (ready)

SMS (ready)

Telco viettel/mobi/vina card (ready)

Internet Banking (in progress)

Telco wap charging (in progress)

Charging channels

Page 33: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

Charging & Transaction history

Page 34: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

In-app purchase in game/app

Page 35: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

Distribution

Mobile Platfor

m

Challenges

ZingMe Mobile SDK

Distribution

Page 36: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

ZingMe Mobile Platform bring new user to your mobile app

Page 37: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

ZING ME ANDROID

ZING ME iOSZING ME TOUCH

http://touch.me.zing.vnA1 : 50K

A30 : 450KA1 : 150KA30 : 800K

ZingMe Mobile

Page 38: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

Zing AppStore Web: http://appstore.zing.vn

A1 : 700KA30 : 5M

Appstore Webhttp://appstore.zing.vn

Appstore Mobile

http://m.appstore.zing.vnA1 : 20K

A30 : 150K

Page 39: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

ZingMe Web

A1 : 2MA30 : 8M

http://me.zing.vn

Page 40: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

Case study – Thế Giới Phim (ULABS)

Integrated ZingMe Mobile SDK for : Android, iOS, BlackBerry10

Download : 130K after 2.5 month

A1 : 13K

Daily install (new user) ~ 3K

Distribution channel : PlayStore, iOS AppStore,

ZingMeFanpage,ZingMe Appstore .

Social viral on ZingMe : invite, share, postWall, notification, ...

Page 41: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

Case studyApp Game

Thế Giới Sách

Đọc Tin

Tôi Design

Chuồn Chuồn

Xếp Hình

Heo Bắn Bóng

Page 42: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

Highly support for small and medium mobile developer

ZingMe Mobile SDK is

FREE

How to get new base user?

We can help you

How to convert install user to active user?

Don’t let user remember

more accountHow to

viral/extend user base?

Integrate social

features

Support cloud server

Using payment SDK

all-in-one

How to build effective

payment system?Better for small & medium

developerSupport specific

game APIs

Scoring system for

social

Page 43: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

Contact pointTrương Danh Thanh Tú

Marketing ManagerEmail: [email protected] Page: http://me.zing.vn/tutruong.vng

Nguyễn Minh Tú

Platform ManagerEmail : [email protected] Page : http://me.zing.vn/fortinet

Page 44: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu

THANK YOU !