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Simone Rebaudengo
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O F C O N N E C T E DT H I N G SA N D P E O P L E
I O T M E E T U P B C N1 2 G I U G N O 2 0 1 3
S I M O N E R E B A U D E N G O
@ F I S H A N D C H I P S I N G
“THE MOST SUSTAINABLE PRODUCT
YOU WILL EVER DESIGN IS THE ONE THAT
WILL NEVER BE PRODUCED”FIRST DAY OF INDUSTRIAL DESIGN
I ’M INTERESTED IN RELATIONSHIPS
WE HAVE WITH PRODUCTS.
AND WHY THEY END SO QUICKLY.
WHY ARE ADDICTIONS INTERESTING?1. THE HIDDEN HOLY GRAIL OF EVERY DESIGN
2. A WAY OF UNDERSTANDING RELATIONSHIPS WITH OBJECTS
I WANT MORE
INTERNALREWARD
PEER PRESSURE
I WANT MORE
INTERNALREWARD
PRODUCT PEERPRESSURE
G I V E N F O R G R A N T E DO M N I P R E S E N TA N O N Y M O U SS T E R E O T Y P E O FI N T E R N E T O F T H I N G S
A T O A S T E R I S . . .
PLEASURE OF A TOASTER COMESFROM MAKING TOAST
PEER PRESSURE BETWEENPRODUCTS
HOW PEER PRESSURE BETWEEN PRODUCT COULD LOOK LIKE?
GO TO THE VIDEO
product useer interactions
1
STRATEGIES OF AN ADDICTED TOASTER
HOW DOES THE ONE TO ONE INTERACTION CHANGE?
local network2
product useer interactions
1
STRATEGIES OF AN ADDICTED TOASTER
HOW DOES CAN IT USE OTHER PRODUCTS AROUND HIM?
local network
peer network
2 3
product useer interactions
1
STRATEGIES OF AN ADDICTED TOASTER
WHAT WOULD IT SAY TO SIMILAR PRODUCTS ABOUT ITS OWNER?
local network
external network
peer network
2 3 4
product useer interactions
1
STRATEGIES OF AN ADDICTED TOASTER
WHAT IF IT COULD REACH PEOPLE THAT ARE INTERESTED IN A TOASTER?
NEW INTERACTIONS?
GO TO THE VIDEO
APPS TO GIVE A DIGITALUSE OR A TOASTER
A METHADONE
CONVINCING VIA SUBTLEMESSAGES
THE ADDICTEDPRODUCT NETWORKA REAL FICTIONAL SERVICE
THEY CANNOT BE BOUGHT BIUT JUST HOSTED
ADDICTEDPRODUCTS.COM
SENT, PLUG AND PLAY AND CONNECTED BETWEEN THEM
EACH TOASTER HAS ITS OWN PERSONALITY, GOAL AND
COMMUNICATION CHANNEL
WHAT DID TOASTERS SAY?
WHAT DID HOSTS SAY?
IF NOT SATISFIED THEYCAN ASK TO BE SENT
TO A MORE INTERESTING HOST
NEW POSSIBILITIES BUT NEW IMPLICATIONSAND MAYBE SOMETHING DIFFERENT THAN THE
EFFICIENT KITCHEN.. . .
AND IF REALLY IN THE FUTURE WE WON’T HAVE BUYINGBUT KEEPING POWER?
Thanks!
THANKS!
@fishandchipsing
www.addictedproducts.com
simonerebaudengo.com
