OEDN Sponsor Program

2011 Sponsor Presentation

1.0

• Reaching out• Building bridges• Delivering results

OEDN Platinum Sponsors

OEDN In-Kind Sponsors

Mission

Founded in 2007, the mission of the OCAP/EBIF Developer Network (OEDN) community is to drive awareness of and application development efforts using the two primary interactive cable television open standards for middleware: OCAP (known to consumers as tru2way) and EBIF.

Through its partnership with universities, interactive media companies, and its developer community, OEDN aims to broadly socialize the advantages of developing interactive apps for digital cable and to bring a new generation of software development talent to the cable industry.

OEDN has cultivated relationships with cable operators, toolsdevelopers, standards organizations and universities.

Each developer’s objectives and challenges are unique, so OEDN has crafted a dynamic social network environment that lowers the barriers to entry for ITV—in both cost & complexity

Function

BYMaximizing information shared broadly

“How do I learn about ITV/EBIF/T2W-OCAP on digital cable?”Providing access to resources

“Where can I find developer tools and test my app?”Building a framework for learning, interaction & community on oedn.net

Ball State UniversityCenter for Media Design, 2010

OEDN University PartnersAcademic Partnerships

“Our role as an intermediary is to get students excited about the potential of digital cable, show them the paths to development, testing and deployment – and connect them with the resources necessary to build a career path. That has been our charter and remains our focus going forward.”

Will Kreth -Sr. Director of Advanced Video Strategy, Time Warner

NYU ITP TISCH School of the Arts 2009, 2010

OEDN University Partners2010—a major milestone year for our Academic Partnerships

“Unique among the nation’s universities, this capability will allow us to take concepts from whiteboards through authoring and consumer research to a state of market readiness.”

Mike Bloxham, BSU’s Center for Media Design Director

In-Kind Sponsor S&T Installs Initial E2E ITV Headend-Less Configuration at Ball State University, September 2010

Academic ITV Localized Software Development Capability

“We are pleased to contribute the Ensequence Create™ authoring product to the OEDN AISDK for Ball State. By putting our products in the hands of students, we are helping to provide access for up-and-coming interactive television developers.”

-Aslam KhaderChief Product Officer, Ensequence

In-Kind Sponsors

“S&T values the creative research activities of OEDN and its contribution to the cable television industry, and we are pleased that with the donation of our TSBroadcaster and engineering support, we are providing the next generation of technologists with access to the best tools available.”

-David CuttsManaging Director, S&T

Multiple Support Forums & Social

Media Discussion

Groups

Localized Network - Component Vendors

Authoring

Tools

OEDN & In-Kind Sponsor Supported Localized Development Environment

Create & Build:

Run & Test:

Forums - Information & Support:

Apps Development Cycle

Online Presence

OEDN Online

Average Time on site: 5min, 9sec. (via Alexa.com)

5 Sites link into OEDN.net including: Java.net, ITVT and CTAM

EBIF UA SpecsEBIF User Agent Specifications

In 2008, OEDN was the first developer website to publish all theknown specifications for EBIF User Agents (developed for digital cable) in one place

In 2011, OEDN will publish each vendor’s technical details on the cable industry’s newest EBIF specifications—I06.

ITV Applications & Tutorials

Sample ITV Apps

OEDN is proud to host a free Tru2Way / OCAP application—a simple stop watch app. This Java app is a utility for developers.

In addition, OEDN received three EBIF tutorials from Luxoft in 2010. The posted tutorials include sample application code and links to source code downloads.

• Dynamic Content in EBIF Applications Using Two-Way Communications• Complete EBIF Application Example Using Two-Way Communication• Insert Characters Into Text Fields Using the Remote Control in EBIF Application

Academic Quick Start Guide

In May, 2010, OEDN published an academic software kit Quick Start Guide, offered as a free PDF download from oedn.net.

OEDN’s Academic ITV Software Development Kit-(AISDK) is comprised of a framework for EBIF application development & testing against industry standard tools.

Sample ‘Hello World’ EBIF application

Test CasesTest Case Support Critical to Developers

Based on CableLabs’ “Well-Behaved Application Guidelines” and written by ITV experts – OEDN Test Cases can help developers put their applications through a variety of testing scenarios, reducing the chances for finding bugs later.

Social Media Activity> Community Incubation & Development> Marketing, Social Media & Brand Strategy> Content Development & SEO> Metrics, Tracking and Reporting> Video Production and Multi-Platform Distribution> Viewer Engagement and Membership Strategy> Social Network Site Integration

Community Strategy

oedn.net …………..603 registered users

Twitter ……………..979 followers

LinkedIn……………495 members

Facebook ………….367 members

MarketingTargeted Ad Campaigns

Targeted Facebook ad for oedn

2010 Accomplishments

02/2010

NYU Twitter Proof-of-Concept App

03/2010

TVOT (TV of Tomorrow) Show - SF

04/2010 BSU C-SPAN App Prototype - Complete

05/2010 OEDN Academic Software Kit Quick Start Guide Published/ C-SPAN App demo’d at NCTA Cable Show 2010, Los Angeles

09/2010 S&T and additional In-Kind Sponsors’ Components installed in BSU Test Lab for student app development

OEDN, University & Sponsor Partners

Ball State University Installation Accomplishment

BALL STATE INSTALLATION: SUCCESS!

S&T on-site of BSU campus performing installation

S&T & BSU Announce acceptance testing completed

August 2010: EQUIPMENT STAGING

S&T readies & stages equipment for shipping to

Muncie, IN

ADB & Zodiac contribute free developer STB and EBIF UA

July 2010: PLANNING

S&T specifies all critical components

Addresses Requirements to support local EBIF testing

EventsTV of Tomorrow Show 2010

OEDN was a partner sponsor of the TV of Tomorrow Show in March, 2010. 

At the show, we hosted a panel on “Academic Outreach: Planting Seeds for the Future of Interactive TV App Concept and Design.”

Events

We were pleased to host an exhibit at the NCTA Cable Show 2010 in Los Angeles from May 11-13. We had a kiosk in the CableNET pavilion of the show floor.

OEDN was proud to demo the prototype C-SPAN EBIF application from Ball State University at the OEDN kiosk.

NCTA’s The Cable Show 2010

Sponsor Testimonials

“OEDN represents a collaborative effort to broadly socialize what it takes to build applications for ITV. We are pleased to participate in this important endeavor.”

-Rich Neill, SVP of Software Technology, Cablevision Systems

“Greater knowledge about development environments for innovative interactive TV applications is the first step toward ubiquity, and Charter is pleased to be part of this effort to stimulate interactive television app development.”

-Doug Ike, VP of Advanced Video Engineering, Charter Communications

Platinum Sponsors Speak Out

Goals for 2011-2013

2011

Second University installation of localized Dev & Test capability

2012

Additional Universities outfitted by In-Kind Sponsors for localized Dev & Test capabilities

Recruit Graduate Students to work in ETV programs within MSOs

2013

Sponsor Research Projects with top OEDN schools around X-Platform apps, User Experience, Social TV and Advanced Advertising apps

OEDN Three Year Plan