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Presentation given by Paul Golding at O2 Innovation Day to advocate extending the O2 brand to include connecting virtual people and objects, not just real people and real objects. Presentation was by invitation and was part of mock 'Dragon's Den' competition to provoke thought and ideas.
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Mobilizing VirtualWorlds
Paul GoldingWirelesswanders.com
Presentation at O2 Innovation Day16th March 2009
Tuesday, 17 March 2009
Disclaimer
• These slides were produced to present at the O2 Innovation Day (16-Mar-2009) as part of a mock “Dragon’s Den” competition. I was invited to present on this theme and be an advocate for the idea, as if pitching it for serious consideration by the operator. So, consider this more of a thought experiment to provoke thought and discussion. I am a big believer in the future of virtual worlds and virtual technologies, but I am not convinced at all that O2 or any mobile operator has much of a role in the virtual/augmented reality ecosystem at present. Feel free to agree or disagree.
• Credits: K Zero for their virtual worlds radar chart.
Tuesday, 17 March 2009
O2 is in the co!ection busine"
Today:real people
tomo#ow:virtual people(Avatars)
Tuesday, 17 March 2009
Why?
• We connect like this...
• LinkedIn - Facebook - Twitter
Social networks...
Tuesday, 17 March 2009
Virtual networks...
Tuesday, 17 March 2009
Stardoll
Meez
Second Life (33)
15m
Mycosm
FootballSuperstars
Cars
IMVU
30m
vSide
MTV 3DThere
Near
Robot Galaxy
Franktown
sMeet
Vizwoz
Habbo
Gaia
15m
7m
goSupermodel
Whyville3m
Home
Moshi Monsters
Chapatiz
Webkinz
Handipoints
1m
50m
Twinity (36)
2m
Utherverse (32) 2m
Hello Kitty
HiPiHi (30)
GeoSimPhilly (31)
Amazing Worlds
Xivio
Vivaty
Whirled
Chobots
Frenzoo
Woogiworld
Jumpstart
40m
SportsBLOX
My Mini Life
ERepublic
5m
1m
SmallWorlds
Live or open beta
In development/private beta
Copyright KZero 2006-2009Permission required prior to republishing
Launched in
vLES
Onverse
iheartland
Lively
Virtual World
Registered
Accounts
Q1 2009
No data shown for worlds under 1m registered accounts. Includes estimates.
www.kzero.co.uk
2mNeopets
10Vox
Green
Spineworld
MinyanLand
ClubCooee
1m
2mWeblin
26m
WeeWorldTaatu
Muxlim
Rocketon
2009
2008
2007
2006
2005
Yoggurt
Ourworld
Faketown
Closed/closing
Age 20
Age 25 2009 2008 2007 2006 2005
2005
2006
2007
2008
Age 15
2009
Age 13
Age 102005 2006 2007 2008 2009
Dizzywood
Coke Studio
26m
21m
24m
Action Allstars
8m
6m124m
100m
13m
20m
1.5m
LEGO Universe
Digital Dollhouse
3mBuildabearville
2m
Planet Cazmo
Kiwi Heroes
1m
Club PonyPals
22m Club Penguin
Konstruction Zone
VMK
17m Barbie Girls15m
20m Poptropica
Webcarzz
4m
3mKaneva
Activeworlds
2m
17m
Ridemakerz
Audree’s World
Fusion Fall
Ecobuddies
Saddle Club
Freggers
Omnidate
Precious Girls Club
Twinners
Interzone
Black Mamba
Age 5
Age 30+Blue Mars 2150
Age 8
45m
17m
12m
13m
90m
19m12m
1.5m 1.5m
Medikidz
Chuggington
C3L3B
NuNu
Papermint
Roiworld
8m4m
Outspark
WilliNilli
Zoopri
Girl Ambition
SceneCaster
Cyber Town
19m
12m
Coaches Centre
1m
vMTV
NASA
Upper Deck U
ActionJetz
Galactik Football
Webosaurs
Monday, 23 February 2009
Virtualworld
Explosion
300 Mi$ion
Tuesday, 17 March 2009
in-worldmash-ups
Flickr
Youtube ATM
Tuesday, 17 March 2009
Mobile AR mash-ups
Tuesday, 17 March 2009
Mobile out-world mash-ups
Tuesday, 17 March 2009
MetaversePlatform
o2 Metaverse platform
Open MetaversePlatform
MNOmobile 2.0
SearchAPIs
Trust Charge
Tuesday, 17 March 2009
Monetization
• Connectivity
• MicroTransactions
• Search
• Trust
• Storage
• Advertising
Tuesday, 17 March 2009
big $ Busine"!
Co!ection busine"!
...O2 is in the co!ection busine"!
Tuesday, 17 March 2009
“The future is already here – it's just not evenly
distributed.”
—Wi$iam Gibson
Tuesday, 17 March 2009
Thank you
Paul Goldingwirele"wanders.com
Fo$ow:@pgolding
Tuesday, 17 March 2009
