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Crowd sourcing in an attention economy No such thing as a free lunch
Olivier Rovellotti, Julie Chabalier, Amandine Sahl
Natural Solutions, Marseille France
SME Clients
We advise and write code
We need more data , why not “crowd source” it.
Hold on it’s not working for me.
Let’s think about it?
Not enough data Not enough ressources
It’s free Users are everywhere
• Quality is actually not that bad• Users can improve
Its good for outreach and education
ok, let’s crowd source
Different Phases
Design
Promotion Maturity
Loss of interest
1 2 3 4
Different Phases
Design:
Millions
Hundreds
Science
Citizen Science
Complexity:
Just about 10 ?
8 000 Species
Complexity
Numbers
Protocol: good
Complexity
Numbers
Bad:
Complexity
Numbers
Ungly:
Protocol Complexity
Taxonomic Complexity
Keep it simple (You are not dealingwith professional)
Provide training, tutorials or interactive demo
Use expert on training events
Launch
Design
Promotion Maturity
Loss of interest
Peak of inflatedexpectation
JuicerStarck Norman
EmotionsClever
Not 4 juice, 4 conversation
Emotional design
Reflective
Behavioral
Viceral
Co
ntro
l
Appearence
Effectiveness of use
Self image, satisfaction
Viceral
Nature
Reflective
Ecologie Science
Loss of interest
Design
Promotion Maturity
Loss of interest
2h00
Paris –Marseille (3H00)
Some are really good at keeping your attention
1H00
Cherish the average contributor
Concentrate on your segments
Cultivate relationships
Move from Denial to Acceptance
Go global from the start Give ROI for attention
Long term Involvement
Design
Promotion Maturity
Loss of interest
Plateau of productivity
Involvement
Gamify
LeaderboardQuest
Scores/badges
Science
PublicData
Involvement : Give back /ROI
Take home message
• This can probably be applied to your project
• You are probably already applying it
• This is a work in progress
• It needs to be improved and tested
www.natural-solutions.eu
@orovellottiThanks
