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Presentación "Nuevos Retos en Sociedad-Red", de Julio Navío (Nokia Siemens Networks), en la 1ª Jornada Cátedras Telefónica en la UPM "Movilidad y Seguridad en la Sociedad-Red" (10 de Noviembre de 2009)
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1 © Nokia Siemens Networks
Nuevos retos en la Sociedad-Red
Julio NavíoNokia Siemens Networks
2 © Nokia Siemens Networks
2 years ago Nokia Networks and Siemens Communications joined
operations.
Now the consolidation is essentially behind us.
Our integration is a rare success story. All who have made it possible should be
proud.
3 © Nokia Siemens Networks
… with more than 600 Communications Service Provider customers in over 150 countries
4 © Nokia Siemens Networks
What we do
Wireless access
Transport and fixed
broadband
Core networks
Management and charging
Services
3G
Optical
Subscriber data
management
Service management
Care
2G
Microwave
Voice core
Network management
systems
Consulting and systems integration
LTE
Fixed access
Charging solutions
Managed services
Telecom routing
Network implementation
5 © Nokia Siemens Networks “Network of ONE” - September 2009
Global Service Delivery: the right balance of customer proximity and global scale
Global Delivery Center (GDC) -Service specific deliveryLocal project organization -Customer Interface and project specific activities
Lisbon, Portugal
Chennai, India
Noida, India
Global Network Solutions Center (GNSC) -Integrated services
6 © Nokia Siemens Networks “Network of ONE” - September 2009
Challenges & Opportunitiesfor Communication Service Providers
Reducing complexity & controlling cost
Managing the traffic explosion
Keeping today’scustomers & adding value
Establishing sustainable role in the ecosystem
Driving efficiency and environmental sustainability
7 © Nokia Siemens Networks “Network of ONE” - September 2009
-10
-5
0
5
10
15
-10 -9 -8 -7 -6 -5 -4 -3 -2 -1 0 1 2 3 4 5 6 7 8 9 10
VOD D
TEF O2 D
ePlus D
TMO D
SFR FOrange F
Bouygues F
VIPnet Cro
TMO Cro
Base Bel
Mobistar Bel
TMO UK
Swisscom Swz
Orange Swz
VOD SPA
TEF SPA
Subscriber Growth H1/09 YoY
Revenue Growth H1/09 YoY
Proximus Bel
Mobilkom A
TMO AOrange SPA
Optimus POR
TMN POR
Orange PL
TMO NDL
VOD IT
TIM IT
3 IT
TEF O2 Irl
Meteor Irl
VOD UK
TEF O2 UK
Orange UK
Most MNOs in WSE report subscriber growth in H1/09 YoY, but the majority has declining mobile revenues
ARPU growthARPU decline
bold : global CBTs
8 © Nokia Siemens Networks “Network of ONE” - September 2009
Achieving lower cost per bit is mandatory for profitabilityApplying all available measures are crucial for suc cess
Voicedominated
Data dominated
Traffic Volume
Data Revenue
Time
NetworkTCO LTE
NetworkTCO 2G/3G
Profitability
Better utilization and increased efficiency on
assets
Managing existing network complexity better
Transforming your network to
increase efficiency further
9 © Nokia Siemens Networks “Network of ONE” - September 2009
Environmentally sustainable development
Minimize Footprint
We can – make a net positive impact on business and environment
Combine Environmental and Business Benefits
Use of Renewable Energy
Energy Efficient Networks
Expansion & Innovations
Dematerialization & Substitution
Maximize Positive Impact
The ICT industry has the potential to cut CO2 emissions by up to five times its own footprint, totaling 7.8 billion tons of CO2 saved by 2020.
Source: SMART2020 study
Reducing power consumption by up to 70% with our solutions
Over 90% of our Flexi base stations
recyclable
10 © Nokia Siemens Networks “Network of ONE” - September 2009
Brokering of behavioral profile data with Web 2.0 partnersView and act on events as it happens
ContinuousAnalysis
Continuous analysis ofthe Customer’s Behaviour
Real-time
Data available asit happens
Open Access
ApplicationEco-systemEnablement
Atomic Data
Detailed historical datafrom the network
A ConsolidatedCustomer Profile
Unified
Policy Intelligence
IdentityProfile
11 © Nokia Siemens Networks “Network of ONE” - September 2009
Telco Applications remain theMain Revenue Source
Internet Applications with clearOpportunities for Monetization
Internet Applications –Emphasis on customer experience
< 5%
~ 10%
> 85%
CSP revenue split ~2013
Analysis based on NSN research combined with various industry analyst data
Leveraging new revenue potentials are crucial for long-term sustainable business!
CS Voice
Operator IPTVOperator VoIP
PSTN Voice
Traditional TelcoApplications
SMSMMS
Mobile TV
Over The TopInternet Applications
Internet VoIP
User generated content
Social NetworkingInternet file sharing
Browsing & service discovery
Advertising
Premium content
e-Commerce
IM
12 © Nokia Siemens Networks “Network of ONE” - September 2009
Put the customer in the center– evolve to the Network of ONE.
ONE. viewon customer data
ONE. unifiedmanagement & charging
ONE. simplifiednetwork
ONE. business-optimized operation
ONE. convergent service control
Our holistic approach to boostefficiency and experience
ONE. flexibleservice enablement
13 © Nokia Siemens Networks “Network of ONE” - September 2009
Thank you