© 2010 Nokia 11

Next Leve l of Market Ins ights and Res earch Methods

matching Cons umerPreferences

, 7, 2010Petra Söderling June New Product Deve lopment Strategies

, Vienna Aus tria

2 © 2010 Nokia

The Homer: "… power like a gorilla, yet soft and yielding like a nerf ball… " : The Homer Feature s

Large beverage holdersLittle ball on top the aerialBowling mascot on the hoodHorns that play La CucarachaSound-proof bubble for the kidsHuge motorBig Fins

: 82.000 Pric e USD

3

:Agenda

- Des ign bycommunity- Symbian ideas- Traffic Works- Nairobi mus icproject- Nokia Pilots - Awarenet

4 © 2010 Nokia

Design by community

5 © 2010 Nokia

Des ign by Community

•Nokia Conversations, the official Nokia blog•Design by Community run from March to May 2010

•Capture collective thoughts of readers •Define the ultimate concept mobile device•Product specs defined by voting•Nokia’s design team create concept sketches, vote for winner•The winner will be turned into a design concept render

6 © 2010 Nokia

Des ign by Community

•”What makes a great concept device? Nokia Conversations team vox pops”

http://www.youtube.com/watch?v=Q9O9x6Z-sww&feature=player_embedded

7 © 2010 Nokia

Des ign by Community

•”What makes a great concept device? Iain Pottle, Senior Design Manager, Nokia

http://www.youtube.com/watch?v=bOwXe2LatOU&feature=player_embedded#!

8 © 2010 Nokia

Des ign by Community :The s chedule

15March - Display and UI 22March – Size and shape 29March – Materials

5April – Operating system 12April – Connectivity 19April – Camera 26April – Enhancements

May – Design concept sketchesMay – Design render

The Datas he e t

Check back every week to watch the device take shape, with the latest specs added as you vote for them.

Dis play and us e r inte rfac e

Display: 4-inch capacitive 16:9

Power button, camera, zoom and volume button controls

Size and s hape

:Shape Monoblock

: Dimens ions 60 x 110 x 6-10mm

:Extras Auto lens cover

Materials

: Material Aluminium

: Finis h Soft touch

: Colour Single colour

: Durability Super strength

Operating s ys tem

Open source operating system with unlimited multitasking.

The DbC OS 1 sports temperature and location sensors so your device constantly monitors your whereabouts and the local conditions.

Device-based storage is supported.

The majority of OS functionality responds to touch control.

Conne c tivity

Support for 802.11 n/b/g wireless standards.

USB 3 connectivity.

HDMI connectivity.

Cable charger.

Dolby Surround Sound.

Camera

8-megapixel

4X optical zoom

Dual LED and Xenon flash

HD video capture

Instant image capture

Enhancements

Kinetic power booster

Multiple OS support

Surround Sound Speakers

Upgradable Flash memory

Upgradable image sensor

9 © 2010 Nokia

Symbian Ideas

Copyright © 2010 Symbian Foundation. 10

Ideas.Symbian.org

Open website for collecting and voting for new ideas in Symbian devices, applications, or the open source community itself

Copyright © 2010 Symbian Foundation. 11

Ideas.Symbian.org

Copyright © 2010 Symbian Foundation. 12

Ideas.Symbian.org

Copyright © 2010 Symbian Foundation. 13

Ideas.Symbian.org

Copyright © 2010 Symbian Foundation. 14

Ideas.Symbian.org

15 © 2010 Nokia

Nokia Traffic Works

16 © 2010 Nokia

– Nokia Res earch Center Traffic Works Community Enhanced Traffic

http://www.youtube.com/watch?v=kmGcV8-8KDI&feature=player_embedded#!

17 © 2010 Nokia

Nairobi music project

18 © 2010 Nokia

- Nokia Res earch Center Nairobi mus ic project

http://www.youtube.com/watch?v=2HaDM2-_r3I&feature=player_embedded

19 © 2010 Nokia

Pilots

20 © 2010 Nokia

Nokia Pilotsprogram

•Open to anyone•Participate in product and

service testing•Suggest ideas•Give feedback

21 © 2010 Nokia

22 © 2010 Nokia

23 © 2010 Nokia

24 © 2010 Nokia

25 © 2010 Nokia

26 © 2010 Nokia

27 © 2010 Nokia

– , Us e s c e nario at a conce rt c re ating a community and finding conte nt

- Pilot caseAwarene t

Cre ate a que s tion to your- ad hoc community

Your de vic e conne c ts automatic ally to othe r de vic e s

Mes s age s pre ads automatic ally to ne arby de vic e s

They in turn s pre ad it furthe r

It s pre ads automatic ally to a ne twork of de vic e s

Soon you find out that s omeone has the s ong you want

You acce pt and re c e ive it

” Next Leve l of Market Ins ights and Research Methods matching Consumer Prefe rences”

•Engaging customers, consumers, students, and partners in product development has become everyday activity•Engagement happens on all levels from operating system to applications and services•Engagement happens from first idea collection to final true testing