Nox january 2012

News Online Xchangeserves to give up-to-date information on the products and services under the NMS brand, as well as news involving the Web and Mobile industries.

the Go-To company w www.newmediaservices.com.aue [email protected] Media Services

JANUARY 2011 ISSUE JANUARY 2011 BUSINESS NEWSLETTER JANUARY 2012 ISSUE JANUARY 2012 BUSINESS NEWSLETTER

BUZZ ABOUTTHE

ONLINE MODERATION

You can find just about anything in the internet. It is the one resource that is quickly updated, costs less than actual publications and is readily accessible to multiple market targets.

The level of accessibility and ease in updating make it vulnerable to inaccurate informa-

tion, distasteful content, racially charged statements, stolen data and legally sanctions

or regulated files. That is where a system of MODERATION comes into play. Only

professional and serious website service providers will invest on their image and ensure

that they are not just another inaccurate statistic in the sea of dubious online content.

The internet’s greatest advantage is also its pitfall.

Moderation makes the internet’s flaw, your greatest advantage; when you are reliably accurate and conduct yourself

with integrity amid the mass of useless and offensive information, you become the one of the few sources of clean and

correct posts - A “Go To” website for a network of users that are tired of being misled, insulted and unheard.

“Only professional and serious website service providers will invest on their image”“Only professional and serious website service providers will invest on their image”

Designed by: Karlo Adrianne R. Aguilar

ProfessionalCommentator

Moderator

Lurker

GeneralParticipant



Imagine you are an owner of a clothing business. In your website,

here are the published items: offensive expressions from customers

who were not satisfied with your service, pictures of customers

naked in the store, forums cursing your sales executives and a video

showing an old lady wearing clothes in your fitting room and this

video generated comments making fool of the lady. Do you think

you can have more customers? Actually, no one would ever think of

visiting your store after visiting your website.

The benefits of ONLINE ModerationREAD MESSAGE

COMPOSE MESSAGE

SEARCH MESSAGE/ USER

EDITMESSAGE

ADD / DELETEUSERGuarding your business’s image online is the main task of content moderators.

Sometimes, businesses do not realize how important it is to impose modera-

tion until a simple published error ruined the business’s image. Do not wait for

your business to learn its lesson in the hard way. Use moderation now and

enjoy these benefits. To have a website free from the above mentioned things

is what you benefit from content moderation. You protect your business’s

image in front of your customers and future customers.

With content moderation, you are free from any

lawsuit and accusations. Moderators keep you out

from issues like racial and gender discriminations.

Moderators slash pictures that can create legal

battles on ownership.

They will not involve you in libel and moral

defamation cases since items are thoroughly

reviewed before these are published in your

website. Moderation then keeps your public

image law-abiding and innocent from social

injustices.

In moderating blogs, comments, forums, chat

rooms, you are ensuring a good relationship with

your customers. You market your product when

you satisfy their queries.

Most of the time, customers join chat rooms in

your website to ask about a newly-launched

service. While chatting with customers, you are

already inviting them to avail of your service. Thus,

moderating is an effective advertising and public

relations campaign.

Moreover, when you praise your customers in

blogs and forums, they will feel good and they will

always return to your business. When they praise

your service in blogs, millions will read the blogs

and will be interested in availing your service.

When picture and video moderators conduct polls

to know whether the pictures and videos are good

or bad, they are creating recreations to customers.

Remember, rating and answering polls is a leisure

to respondents.

Moderation is part of troubleshooting also. When

customers find a picture or a video very degrading,

content moderation immediately stops the fuel

before it burns the whole business. Small issues

can be magnified into threats that can ruin a

business. It is the same thing with tweets that can

be reposted by others and can create louder noise.

Little opinions can be read by millions of people online and when they agree to them, your business is dead before you could open your office the next day. If you moderate these items, you are trying to extend your business’s life and expand its income.

CONTENT MODERATION VIDEO MODERATION

CHAT MODERATION



The 1, 2, 3 of online moderationOnline Moderation can be simplified in three simple working parts.

Managing new posts and updates for multiple users sounds like a job that is tedious and quite confusing. Like a Cattle-Wrangler in charge of a herd of unruly cattle. How do a set of cattle-wranglers manage to pull-off a feat as difficult as a cattle drive? Through proper management by employing herd dogs to keep the cattle in line, therefore minimizing the need for huge manpower. Any stragglers who move out of line are caught and saved. This metaphor reflects how Online Moderation works.

1. Users with names that include abusive or obscene words. Starbucks faced this problem when a user had included a swastika in their profile picture. Options to tackle this are: block the user outright; or contact them and ask them to change their avatar. If they refuse, or they change it back, block them (sometimes it

2. Obviously off-topic posts. If a user posts something that is

obviously off-topic, it should be considered to be spam

(particularly if it includes a link – this could take the use to a

website that is infected with malware or contains offensive

images, for example). Spam will disengage users and make your

site less relevant and interesting to them. The solution? Don’t

publish the post, or delete it. If necessary, block the user.

3. Non-fans. By non-fans’ we mean people who are leaving

harassing messages (threatening chain mail style messages, for

example) or people who are just trying to sell fans a product.

Options to tackle this are: block the post and if appropriate,

contact the user to explain why; or block the user if this is possible.

Note that in an open group on Facebook, you can‘t delete a user’s

profile, but persistent offenders can be reported to Facebook (and

on other sites, through the relevant „report it channel).

www.wikidforum.com

The Client or Website provides a set of rules and guidelines to be followed

1

The users, guided by the terms and conditions, upload and post as usual, unaware of the underlying system. Any violators are caught and saved from the hassle and repercussions of inappropri-ate content

3

The Moderators follow these rules and provide reports. As well as identify other potential hazards as they filter uploaded or posted content

2

What should a brand look for when moderating content?

OD A GOOD FORUM MODERATORMUST KEEP AN EYE ON POST

KEEP THE POSTS CLEAN & MOVE

POSTS TO APPROPRIATE CATEGORIES

WHEN THERE’S NO NEW THREADS, SPARK

DISCUSSIONS FROM TIME TO TIME

VISIT THE FORUM AT LEAST ONCE PER DAY

TOP TEN MODERATOR SKILLS

scaffolding

presence

communication enthusiasm

cycles PLN

presence socialising

empathy sensitivity


POST MASTER


For the next issue of NOX: Online presence is generally good because it

marks visibility. Learn how to track down your brand's social media reputation.+

WWW MODERATIONWWW MODERATIONWHY CREATE A MODERATION DEPARTMENT

WHEN YOU CAN HIRE EXPERTS WHO ARE ALREADY TRAINED AND WILLING TO WORK FOR YOU?New Media Services’ WWW Moderation is a moderation system offered to clients who want professional service for their website needs. It ranges from text posts to file uploads and adheres to a set of guidelines that are tailor-made for and by any client.

New Media Services has in its employ, a large team of experts to handle client-demands and assist in your company’s goals by shouldering the weight of moderating undesired website threats like SPAM, Flames, Trolling, False Advertising, Outside liking, Illegal Programs/Scripts, Piracy and Censor Bypassing.

ImagesVideosWallpapersRingtones on Music

BlogsCommentsDescriptions

TagsStatusUpdatesUsernamesAvatars

FEATURES:OUR MODERATION SCOPE HANDLES MULTIPLE MEDIUMS OF POSTS AND UPLOADS AND MAY BE MODIFIED TO FIT YOUR NEEDS.

OUR CURRENT FEATURES FILTER:

MEDIA TEXT MISCELLANEOUSWe have in our employ, live operators, reports analysts and quality con trol teams ready and able to serve you 24/7.(This is an excerpt from the official business document of WWW Moderation, NMS’ online moderation services, written by Ian Jason De La Cruz. You can download the full version at www.onlinemoderationservices.com)

TRACK AND MONITOR WEB POSTS WITH EASE, SPEED AND ACCURACY.TRACK AND MONITOR WEB POSTS WITH EASE, SPEED AND ACCURACY.

PRIVILEGES

FEATURES

Admins Full access to the product functionClient View latest post, statistics and own profileOperators Add post, view latest post, view their profiles

Reveals your real time postsLocates the site of each postDefines the channel of your post

Quantifies your post for each channel and each operatorEasy post detection and correction

PostMaster is an invisible watchdog that will track your marketing methods online in terms of blogging and social sites.

All text and images contained in this newsletter is copyright of New Media Services© 2012, unless otherwise stated. All rights reserved. No part of this newsletter may be

used without the express written permission from the owners stated herein.

New Media Services does not claim ownership to text, images, and logos, unless stated. Owners retain copyright and any other rights they already hold.

Technology

Nox january 2012