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novascotia.com 2010 Online Opportunitiesnovascotia.com 2010 Online Opportunities
Itinerary
• Social Media- Facebook - Flickr - Blogs- Twitter - YouTube - Forums
• FREE Travel Packages/Deals• Festivals & Events• Website Redesign/ Operator Listings
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Building Nova Scotia in Social Media
Nova Scotia Tourism on Facebook• 2,286 fans and growing• Over 1200 views/month
Opportunity:-We need stuff to talk about with our fans – tell us about your events!- Contribute to the content or be the conversation starter!
Nova Scotia Tourism on YouTubeOpportunity:- YouTube video player in new website will be used to showcase videos from Nova Scotia Tourism, our partners and YOU!- Have a YouTube video for your business? Connect it to your operator listing on novascotia.com!
Nova Scotia Tourism on FlickrOpportunity:- Flickr photos will feed into the new website starting in late May and will be used to showcase photos from around Nova Scotia that have been added by Nova Scotia Tourism, our partners and YOU!
Nova Scotia Tourism on Twitter-1,136 followers- Letting the world know how great Nova Scotia is… in 140 characters or less.
Opportunity:- Have something to promote or giveaway? Let us know and we can promote it on twitter.
Nova Scotia Tourism Blogs & BloggersPeople writing personal and socially engaging blogs from different areas of the province on a variety of topics.Opportunity:- Our bloggers need things to write about – let us know about your events or special places to explore. - Are you a blogger? Let us know!
Nova Scotia Tourism ForumsOpportunity:- Leaf Watch: Let the world know where the best places to see the autumn colours are while promoting your area. Be sure to add a photo or two! -Favourite Places: Let visitors know where your favourite places are and add pictures to show them why!
Social Media – How to participate• Join the conversation – Join our networks, post comments, photos, videos,
tweet, blog, etc• Flickr - http://www.flickr.com/groups/novascotiatourism/ • Facebook - http://www.facebook.com/NovaScotiaTourism• YouTube – http://www.youtube.com/user/NovaScotiaTourism • Twitter - http://twitter.com/CynatNovaScotia • Blogs - http://novascotiablogs.com/
– Send us your information and we can promote it on your behalf (deals, contests, special events, etc.)
Why offer Travel Packages & Deals? Offers consumers convenience, additional travel
options and activity ideas; The potential to increase room nights and time
spent in your region; Packages receive a larger push on novascotia.com,
through monthly email campaigns and social media channels;
Listing packages/deals on novascotia.com is free for the first time in 2010 – novascotia.com/partners
• What is a package?– A bundle containing at least two tourism products,
services and/or experiences for a single price that can be offered during a specific period of time.
Travel Packages
The Tide’s Inn A “Whale” of a time on the Bay of FundyAnytown, Fundy Shore & Annapolis Valley
Come and experience the Bay of Fundy on land and sea! Enjoy a two night’s stay at the Tide’s Inn and enjoy a three hour whale watching tour where you can visit the gentle giants that call the Bay of Fundy home.Package includes: two night accommodation for two; full, hot breakfast each morning; three hour whale watching tour;
Valid: June 1, 2009 – October 4, 2009 $249 per couple + HST; Subject to conditions.
Example:
Travel Deals
• What is a Travel Deal?– A travel deal provides an incentive for a visitor,
such as:
• Stay two nights and get the third night free!• Free dessert with purchase of an entrée• 10% off your purchase
Travel Packages & Dealswww.novascotia.com/partners
Travel Packages & Deals lures
Festivals & Events lure
Why list Festivals & Events on novascotia.com?
• Consumers are using novascotia.com to research travel and they want to know what to see and do while they are here.
• Content entered is used for seasonal lures, monthly email campaigns, social media channels and our bloggers use it for blog topics.
New look of Festival & Events
Free Operator Listing Opportunities• Photo Program
– maximum 7 photos with short, 9 word captions
• YouTube Video link• PDF Brochure• Extended Description
– 400 character maximum
• Google Map• Travel Packages & Deals
Existing Operator Listing
Optimized title
Photo gallery
YouTube video playerExtended
Description
Contact info
Highlights• Social Media
– Operator participation opportunities
• Travel Packages & Deals
• Festival & Event Listings
• Operator Listings:– Photos– Video link– Extended Descriptions– Maps & Directions
Questions?Michelle Sears
Database Marketing [email protected]: (902) 424-0939
Cynthia BraggDigital Community Liaison
[email protected]: (902) 722-3142
Susan JeffriesFestivals & [email protected]: (902) 424-5486
Tanya JohnsonInternet Marketing Officer
[email protected]: (902) 424-2682
Thank you!
