NOTES TAKEN IN LESSONS

Claire Armitage, Melissa Hall and Danny

Bullock

CONTENTS PAGE

Andrew Goodwin theory

David Buckingham quote

Steve Neale quote

Laura Mulvey -Gaze theory

Narrative

Representation

Uses and gratifications

ANDREW GOODWIN THEORY

There is a relationship between the lyric and visual or they could

contracting (opposite).

Thought beat: Beat gets faster along with the editing pace.

Meat shot

Voyeurism

Close ups of main singer

Intertextual reference

Postmodern e.g. Move like Jagger music video

Genre works on repetition and difference

DAVID BUCKINGHAM

“Genre is not simply given by culture, rather, it is in

a constant process of negotiation and change”

STEVE NEALE

“Genres can be seen as a means of controlling

demand”

LAURA MULVY- GAZE THEORY

“Visual pleasure and narrative cinema”

Semiotic- The concept of something… why ?

Media Language:

Narrative/Performance

Choreographed dance routine

Lip sync

Star image

NARRATIVE

Some videos contain a mixture of narrative and performance.

Performance- Feature the star singing to enthusiastic fans.

Narrative- Any story in linear, cause effect sequencing.

Conceptual- Contain possibility for the multiple meanings as a

metaphor.

Mimetic- Is showing by directing representing an action.

Diegetic- Is the telling of the story by the narrator.

Focalisation- View point or perspective of story been told.

REPRESENTATION

Queer Theory- Judith Butler

Queer theory looks at destabilizing and shifting the

boundries of these cultural constructions.

Example: Lady Gaga

USES AND GRATIFICATIONS

Gratifications- News Gives you information

Stuart Hall- Reception Theory

Encoding/Decoding Encoded by producer,

decoded by reader

Dominate- Meaning the producer intended

Oppositional- For an example they don’t get the

work.