04/18/2023 Footer 1

NOT ALL PARTICIPANTS ARE CREATED EQUAL!

Presented by Andy Welkley

Product Marketing Manager – Peer to Peer

AKA: Cap’t Andy

04/18/2023 Footer 2

• Recognize the differences between participants

• Understand the fundraising capability of these groups

• Learn strategies to segment communications to these groups

• Maximize the performance and retention of participants

TODAY’S OBJECTIVES

04/18/2023 Footer 3

OVERALL: EVENT PARTICIPANTS ARE INCREASING

2010 – 2011 Median Change

04/18/2023 Footer 4

OVERALL: ONLINE REVENUE IS INCREASING

2010 – 2011 Median Change

04/18/2023 Footer 5

04/18/2023 Footer 6

WHO ARE THE MAJOR GROUPS?

• Returning Participants

• Top Fundraisers

• Team Captains

• First Timers

5K today!

04/18/2023 Footer 7

KEY FINDING: RETURNING VS. NEW PARTICIPANTS

04/18/2023 Footer 8

PROBLEM: RETAINED PARTICIPANTS ARE ENDANGERED SPECIES!

04/18/2023 Footer 9

HOW DO WE BRING THEM BACK?

04/18/2023 Footer 10

MAKE IT MEMORABLE! MAKE IT ALIGN WITH YOUR MISSION…

04/18/2023 Footer 11

BEGIN WITH THE END IN MIND

04/18/2023 Footer 12

SURVEY SAYS!

04/18/2023 Footer 13

STAY IN TOUCH!

Thank you notes

Stories of how donations helped your organization

Reminders of the upcoming event date & registration

04/18/2023 Footer 14

TOP FUNDRAISERS!!!

04/18/2023 Footer 15

• Passionate about your cause!

• Productive Network

• Active communicators / influencers – email, social media

WHAT MAKES THEM SPECIAL?

04/18/2023 Footer 16

YOUR HELP MAKES A DIFFERENCE!

04/18/2023 Footer 17

TELL STORIES FOR DEEPER IMPACT

YOUR STORY

THEIR STORIES

04/18/2023 Footer 18

04/18/2023 Footer 19

04/18/2023 Footer 20

04/18/2023 Footer 21

IDEAS TO RECOGNIZE THEM

04/18/2023 Footer 22

04/18/2023 Footer 23

ONLINE: CULTIVATION & MILESTONES

04/18/2023 Footer 24

DAY OF THE EVENT

04/18/2023 Footer 25

TEAM CAPTAINS – KEY TO RAISING MORE $$

04/18/2023 Footer 26

KEY FINDING: TEAM CAPTAINS OUTPERFORM IN EVERY CATEGORY

04/18/2023 Footer 27

TEAM CAPTAIN FOCUSED STRATEGIES

04/18/2023 Footer 28

These social fundraisers have been known to increase fundraising results by 40%!

04/18/2023 Footer 29

•Stories

•Statistics

•Support

GIVE THEM THE 3 S’S

04/18/2023 Footer 30

04/18/2023 Footer 31

Make it easy…

Give them a platform…

Thank them!

04/18/2023 Footer 32

04/18/2023 Footer 33

FIRST TIME PARTICIPANTS

04/18/2023 Footer 34

Communicate, Coach

and Motivate

• ‘Personal Trainer’ coaching emails,

tips and instructions • Automatically send emails based on activities• News feeds for event updates• Prompt participants with action items in HQ• “Badging” – Reinforce successes and milestones

COMMUNICATION TO THE NEWBIE

04/18/2023 Footer 35

04/18/2023 Footer 36

04/18/2023 Footer 37

QUESTIONS