Making sense of our non-linear world @ Midem

@alansmlxl

Amazon link: http://ht.ly/8CJGm

This presentation is based upon the book available at Amazon

| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

‘Anyone worried about where business is going in today’s chaotic world – and everyone concerned with where it should be going – must engage with No Straight Lines. Alan Moore has captured what is happening, but more importantly provides prescriptions for what individuals, companies, and society should do about it to create a better world’. – B Joseph Pine II, Co-author, The experience Economy and Infinite Possibility

‘Alan Moore is a visionary, someone who takes concepts from many sources and detects the previously hidden relationship between them. He has a firm grasp of the changes which are reshaping our world, always pointing towards a more participatory, cooperative, reciprocal model of what our society might look like’. – Henry Jenkins, Author Convergence Culture: Where Old and New Media Collide.

De Florz Chair of the Comparative Media Studies Program MIT. Provost Professor of Communication, Journalism, and Cinematic Arts, USC Annenberg School for Communication

Traditional notions of what constitutes an organisation, how a company or organisation markets itself and the business models under which they operate no longer apply.

We face a more complex world.

| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

Social Organisation

Economic

complexity

complexity complexity

Organisational, Social,

Economic evolution

| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

New models are emerging that clearly demonstrate there is a migration to a world where the only thing that counts is meaningful human connection.

| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

Communication? | www.no-straight-lines.com | making sense of our non-linear world | 2011 |

Communion | www.no-straight-lines.com | making sense of our non-linear world | 2011 |

Folk culture

| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

[Communion]

Communities of interest and Communities of passion are being daily 24/7 enabled through networked communication technologies. Where people can be producers, co-creators, consumers and EVANGELISTS – all at the same time.

| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

org+ values

passions needs

Communities of interest & the economics of sharing

| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

Producer, co-creator consumer evangelist

We see a new model emerging which is called the 4C’s: [1] Commerce: a commercial model relevant to a socially networked world

[2] Culture: Culturally relevant – agency and behaviour

[3] Community: with all you interact with - they are your community

[4] Connectivity: Communication flows online and off - everywhere

| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

Business foundations

connectivity

commerce

culture

community

| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

The company: as a community. The company as a media platform. Markets are conversations, Mutuality is a business strategy.

| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

Want to thrive in a non-linear world? Give us a sign either by phone, mail, tweet or use the web booking form.

Phone: +44 (0)7768 364 538 email: info@smlxtralarge.com twitter: alansmlxl web: no-straight-lines.com/induction-days/#

Published under a CC

license: Attribution: W

ith A Laptop By A

Wall – G

arry Knight

Link: http://ww

w.flickr.com

/photos/garryknight/4945365870/

| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

www.no-straight-lines.com

@alansmlxl

Thank you