Night Bites Aravind, Diane, Matt, Melanie, Pratham, Mark

There’s no way to get good, hot and healthy

food on campus before or during night

classes

Problem

Our SolutionBy partnering with local restaurants, we offer

affordable and convenient campus food

delivery for evening students at UW, with

later expansion plans near universities in

other urban areas.

You:

Busy

Frugal

Hungry

Target User

As a student attending UW classes at night,

you want to order convenient, affordable,

warm food and have it delivered to campus

so that you can enjoy a quality meal during

your short break from class.

User Story

Quality food

Reliable delivery

Fair price

Success

Create a profitable delivery channel

Build partnerships with local restaurants

Increase market share

Promote customer satisfaction and retention

Business Goals

Old Canvas

New Canvas

Wireframes

First round Second round Final

Feature List

Feature List

One restaurant daily

4 menu choices

Why?

Simplifies ordering and delivery process

Build partnerships with local restaurants

Local Menu

Pre-order

Campus Delivery

Pick-Up Food

Local Menu

Pre-order

Campus Delivery

Pick-Up Food

Navigation Menu

Reminder to order

Credit card on file

One tap to pre-order meal

Choose delivery time and location

Why?

Supports primary business model

Local Menu

Pre-order

Campus Delivery

Pick-Up Food

Local Menu

Pre-order

Campus Delivery

Pick-Up Food

OrderDescription

Features1. Quality foods2. Reliable delivery3. Fair prices

Bicycle delivery

3 central dropoff locations on campus

3 delivery time-slots

Why? Profitable delivery channel (No delivery or service fees)

Local Menu

Pre-order

Campus Delivery

Pick-Up Food

Delivery statusConfirmation

Local Menu

Pre-order

Campus Delivery

Pick-Up Food

View order status in application

SMS pick up delivery notifications

Brief meal rating

Why? Customer satisfaction and retention

Local Menu

Pre-order

Campus Delivery

Pick-Up Food

Rate your mealPick up now

Local Menu

Pre-order

Campus Delivery

Pick-Up Food

Partner Feedback

No service fees Condensed order flow Delivery logistics

Night BitesBetter Fed Higher Ed