Nick jr deck_courtney_and_sophie

Welcome

Monday, December 17, 12

AgendaAbout Us

Research & Strategy

Vision

Design

Ad Strategy

QA


Why You’re Here


Bring the “Smart Place to Play” to life through an innovative, immersive and accessible experience that invites kids 2 to 6 into the world of their favorite Nick Jr characters and shows.

Magical experience around our full episodes and the devices they’re on.

The Ask


“MAGIC is something that doesn’t happen in the natural world. It puts the emphasis on the child’s power rather than the phone’s power.”

-Allison Zell

What is Magic?


About Us


Sophie Courtney


Research


What’s Out There


Observation

Action

Create an innovative and immersive experience that goes above and beyond streaming video and sets Nick Jr. apart from the competition.

In the absence of a true leader in kids video apps, parents direct their kids to apps they are most familiar with - Netflix and YouTube.


Kids naturally interact (talk, sing, dance, touch) with TV shows, but the shows don’t interact back.

Observation

ActionTake advantage of iOS device capabilities to introduce interactive elements that directly respond to the child.


Observation

Action

The multitude of interactive elements in gaming apps naturally supports kids desire to interact in a more free-form manner.

Create a more free-form, exploratory experience for kids that goes beyond the traditional video-player.


Action

Observation

Sponsorship over Advertising

Parents actively avoid exposing their kids to ads.


Our Vision


A world where children are the heroes - they play, learn, create, and discover at

their own pace.


IN THIS APP:kids actively shape the world

they play and watch in.

HEROES: change the world and make

it better.


IN THIS APP:kids solve problems to

help their Nick Jr. friends

HEROES:solve problems for their

friends and “save the day”


IN THIS APP:kids unlock magical hidden

content - the more they play, the more there is to discover!

HEROES:have magical powers, explore the world, find hidden treasures, and

solve mysteries.


ResearchDesign


Meet Luke
















Meet Leah































Age-specific games

Age-specific “Worlds”

Live Streaming TV

Avenues for Continued Growth


How We Get The Word Out


Prelaunch Launch Post-Launch

Word of mouth, Blogger outreach, website promotion

What we want to doBlogger outreach program

What we want to doLive event at Toys”R”Us and shopping centers to kick start the campaign

What we want to doLeverage app users and generate more WOM

Where we want to do it Social MediaPress releases Video reviews on youtube

Where we want to do it Promotion on Nick jr digital properties (broadcast)

Press releases Interactive

Where we want to do it Mobile Ads Facebook ads Promotion on Toys”R”Us digital properties


Why this is right for you

Build the Nick Jr. brand and enhance the value of every episode by being the first to offer a truly immersive and interactive viewing experience on iOS devices.

Increase the value you deliver to MSOs and their subscribers through easy, kid-friendly authentication.

Drive kids back to the app day after day to discover more magical hidden content within the playroom.


Questions?


Additional Screens


Authentication Process









Technology

Nick jr deck_courtney_and_sophie