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*Hastily* prepared by @stevebridger on 12 November 2009
What makes a good Twitter stream?
What is the overall experience of ‘following’?The tone: is there a balance between ‘blowing your own trumpet’ and amplifying the voice of others? Does it embrace the values of the web: transparency, collaboration & participation?Does it seek to build community?Is there a quick response to questions & is there reciprocity?How is it integrated with the charity’s overall online footprint... and does it mesh well with offline activity?
What I’m looking for from a charity’s presence on
@DiabetesUK @DiabetesMyLife
Twitter is a platform for you to earn TRUST through sharing (stories, impact...), and the right to ‘Ask’
http://www.flickr.com/photos/robotography/3303184985/
http://www.flickr.com/photos/paulgi/280789933/
Shower praise on your advocatesFocus on one-to-one, highly personal approaches
http://www.flickr.com/photos/christianpayne/3524847040/
985,933 ‘followers’
@stephenfry
find your own influencers
message amplifiers
marketers role changing from broadcaster to aggregator - e.g. conversations around your appealsrespond as quickly as possible & show reciprocitymultiple ‘light touches’ (is this the future of digital marketing?)don’t make Twitter another silo - make resources go further by encouraging staff to embrace & develop their personal brandsthink about how your programmes & communications can be articulated through others’ networks to deliver on your mission make the experience better when shared
Some Takeaways...
http://www.flickr.com/photos/54295416@N00/3064305720
Thank you :-)
@stevebridger