#NewRules Steven Wolfe Pereira Executive Vice President, MediaVest @wolfepereira

Platform Summit "July 13, 2013 @PlatformOrg

Who Is Writing !The New Rules?

Music Sports Marketing

The Great

Convergence

THIS WILL BE "DISRUPTIVE

TO EVERYTHING

Industries

Brands

You

Why Now?

IP Cloud Screens Apps Content

Always "On

Always There

Always"Where

Always"Aware

Everywhere

We Finally Have All The Tools

The Big Bang of Innovation

Where !Do We !See It?

Industries

Brands

You

Products Services Data + +

Products Services Data + +

Everything That Can Be Digitized Will Be

What About Retail?

Food Can’t Be Digitized, !But It Can Be Delivered

+ +

What Happens When Your Home Becomes The Store?

Industries

Brands

You

Riddle Me This:!Why Do We Love To Buy, But Hate Being Sold To?

What Does A World !Look Like With No Ads?

But These Folks !Really Like Ads

$67 BILLION !TV ADVERTISING

WHAT ARE WE REALLY WATCHING?

Do We Watch !A Network?

Or Do We !Watch A Show?

We Are Connected To The Content

Content

Network

Distribution

Access

No Ads !in iTunes

In An All App World, !How Do You Advertise?

Content Marketing

Industries

Brands

You

Where’s Our !Smart Future?

Why Are Only Smartphones “Smart”?

Why Is Everything Else Still “Dumb”?

Hardware

Software Everyware

Ubiquitous Computing

“Internet of Things” IP Sensors Cloud Screens Apps Content

2020 2010 2015

6.8 7.2 7.6

50 Billion

25 12.5

Billion

Conn

ecte

d D

evic

es

World

P

opul

atio

n

1.8 Connected Devices "

per Person

6.6 Connected Devices "

per Person

3.5 Connected Devices "

per Person

Sour

ce:

Cis

co

Can We !See It?

Smart Home

Smart Car

What’s Missing?

Smart You

Information

Communication

Navigation

Camera + Video + Sharing

A Whole !New World !of Ideas

Mash-Ups

Convergence

Everything is Connected

“We need to write the !new rules.” 

#NewRules

@wolfepereira