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How to market your business using social media and mobile including social networks, mobile applications and even QR codes. Tips on reaching the savvy consumer with a smartphone. (SheKnowsSocial.com)
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New Social and Mobile Ways to Market Your Business
@alizasherman
Presenter: Aliza Sherman
Why Social Media? Why Mobile? Using Social Media Going Mobile Apps & QR Codes
Letʼs Talk Social & Mobile"
@alizasherman
Over 80% of Americans "use social networks"
Source: Nielsen 2011
Why Social?"
Most access social networks and blogs when theyʼre online."
Why Social?"
@alizasherman
Why Mobile?"
Why Mobile?"
How do you reach customers?"
Using Social Media"
Brand awareness
Customer loyalty
Customer service
Customer community
Customer conversion
@alizasherman
Using Social Media"
@alizasherman
A Blog: A social-powered hub of current content.
LinkedIn: Business presence and networking tools for professionals and companies.
Facebook: Public Pages, social advertising tools, multimedia features, sharing functions.
Twitter: Information feed, conversation monitoring, brand builder, traffic driver.
Flickr: Showcase photographs, build community, leverage images.
YouTube: Leverage video, attract attention, provide value, enhance sites and channels.
Using Social Media"
@alizasherman
Using Social Media"
SlideShare: Showcase expertise, leverage slide presentations, enhance social sites.
Tumblr: Like a blog but considered more of a “life stream,” pulls in feeds from your social channels.
Google+: Fast moving feed like Twitter and multimedia like Facebook, community-oriented.
@alizasherman
2 of 5 social media users access via mobile devices."
Source: Pew 2011
Using Mobile"
“Checking In”"
Using Mobile"
Photo Community"
Using Mobile"
Sharing “things”"
Using Mobile"
Hybrid Photo Video"
Using Mobile"
Sharing Dishes"
Using Mobile"
Exploring, Discovering"
Using Mobile"
Foursquare: Gives businesses access to candid customer comments, builds loyalty, provide perks. Instagram: Brand building through photographs, community building, outreach, image enhancing. Pinterest: Build brand personality, show affinities, showcase company or your likes through images.
Foodspotting: Food businesses can share dishes, access images, comments from customers.
GMLPS: Unique photographs with embedded video, shareable on social channels.
Trover: Showcase most interesting things about specific locations, exploration and discovery.
Have a smartphone?Get social for business."
Using Mobile"
QR Codes = quick response codes"
QR Codes lead somewhere"
…or trigger actions."
Custom QR Codes"
QR Code Collateral"
Using Mobile"
QR Code Coupons"
Whe
re a
re w
e he
aded
?"
Augmented Reality"
Viewing Digital Data Through Our Smartphones"
Always remember…"
Your Goals Your Target The Actions Measurement Resources
Aliza SheKnowsSocial.com @alizasherman