The Dynamic Duo:

Online and Offline

Networking

The Dynamic Duo: Online and Offline Networking

• The Google Gods – Dene• Claim Yourself - Dene• Have Your Own Website - Judi • Traditional Communication Tools -

Margo

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The Google Gods

Self or Ego Surfing

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The Google Gods

• Anyone can say anything online• Find your skeletons

– If it’s inaccurate or slanderous, contact the site to remove it

– If it’s a matter of public record, do damage control• Address it• Fight the bad with the good

• What if you find nothing or social only ?• Online presence needs to reflect your Professional

Identify / Brand

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Stake Your Claim on the Internets

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Claim Yourself – Vanity URLsLinked in - http://www.linkedin.com/in/deneshepherd

instead of http://www.linkedin.com/pub/n/nnn/nnn

Twitter - http://twitter.com/deneshepherd

instead of http://twitter.com/crowndiva

Facebook - http:// facebook.com/dene.shepherd

instead of http://facebook.com/profile.php?id=123456789

Flickr - http://www.flickr.com/photos/deneshepherd

instead of http://www.flickr.com/photos/30987315@N05/299774119/

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Claim Your Site or Yourself

• If you have a Website– Add URL - http://www.google.com/addurl/– Webmaster tools - submit site map / view search -

https://www.google.com/webmasters– Analytics – see visitors on map, etc.. -

http://www.google.com/analytics/

• Even if you don’t have a Website yet – – Alerts – lets you know what people are writing about you -

http://www.google.com/alerts – Business Center – google search displays map -

http://www.google.com/local/add/ – Google Profile – onsite hub – lets you connect all of your sites -

http://www.google.com/profiles/

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Claim Your Site These tools are all F-R-E-E !

Yahoo - site submit - http://search.yahoo.com/info/submit.html

DMOZ – Open Directory Project - http://www.dmoz.org/

Technorati – http://technorati.com/ - Technorati’s tagging mechanism is SEO friendly – but you gotta claim your site & feed it

Website Grader - http://websitegrader.com/site - free seo tool - It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective.

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Claim Yourself - Google Profile• ‘Social Hub’ - displays your name and links to all your

sites• If you have an account with Google, including Gmail, you

already have a profile. Type in ‘me’ • Google profile – http://www.google.com/profiles/ • Enable profile to be searchable• Displays profile badge at the bottom of the first page of

your search results• Allows people to send you a message without displaying

your email address

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On-line Makeover

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Know Your Avatar•Who are you?

•Casual•Professional•Alternative•Spiritual•Sexy•Old/Young •Male Female

•Who are your Clients?•Small Business•Corporate Types•Escapees from Cubicles•Weight loss•Health Issues•Marriage/Dating•Retirement

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With Your Avatar in Mind…•Seek advise about the proper outfit •Choose the right setting. •Engage a Photographer with experience.

Your Brand: Meet Annie

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From International Coach Federation

Alternative Healthcare ProviderHospital AdministratorBusiness OwnerNon-Profit Experience

Your Brand: Meet Annie

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Healthcare Provider?Hospital Administrator?Business Owner?Non-Profit Experience?

Purple & Orange? Water Lilly? Candles?Hmmmmm......

Your Brand: Which Annie???

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Healthcare ProviderHospital AdministratorBusiness OwnerNon-Profit Experience

Purple & Orange? Water Lilly? Candles?Hmmmmm......

Your Brand: Which Annie???

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Your Brand

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• A Consistent On-line Presence• Print our a copy of your Website,

Your On-line Profiles, Coach Federation, Linked-In, Facebook

• Examine them and Seek Feedback from Friends and Mentors.

Today’s Market is Tough

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Why not have the best web presence?

•But I don’t know how!•It’s the best I can do.•I found a free template.•I am not technical.•It will be expensive.

You are in Luck!

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Out with the Old Brochure Style Websites• Must mock up completely before beginning to code in html and css.• Once coded they hard to change the style. • The content remains, once someone visits they don’t come back.• And search engines do not come back either.• There are templates out there easy to set up – They look like it.• Even web designers don’t go back to their static sites to update.

You are in Luck!

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In with the New! Content Management Style Websites• Built on a Data Base. • Iterative Design Process.• Once completed easy to change. • The content changes, people come back and even subscribe.• Search engines love the visits and linking.• There are templates out there, easy to set up – They look like it.• You need a professional to set it up then YOU maintain it.

Content Management Site

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Header

Text goes here

More Text goes here

Footer

Themes

Categorized for the Archive

Static Brochure Websites

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Header

Text goes here

More Text goes here

Footer

Static Brochure Websites

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Header

Text goes here

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NO ARCHIVE

Content Management Websites

Typical “Blog”Format.

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Header

Sidebar

Most Recent Post

Second Most Recent Post

Third Most Recent Post

Footer

Content Management Websites

But CMS sitesDon’t have to Look like Blog sites. They Can look liketraditional brochure stylestatic sites.

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Content Management Websites

Or they canhave static Front pages withdynamic sidebar info.

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Content Management Websites

Or they can have Blog front pages and dynamic sidebar info.

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Get Yourself a Blog/Website • Even Dogs have blogs, so why not you?

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Get Yourself a Blog/Website

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Static Brochure SiteNice Professional lookGood clear content.Consistent to client profileArticles are only pdf file linksSearch Engine not so goodCan’t update it herselfDoesn’t say what she does

Get Yourself a Blog/Website

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•Static front page & sidebarsArticles are now in database and can be added to. •Search Engine will be good•Margo can update it herself.

•She can post her articles to Facebook, Linked-In, Twitterwith one click.

•Since she had good graphics and content and design, it took less than two hours to port her site over to the WordPress format!

Getting Your Social Groove On

1. Publish2. Contribute3. Promote4. Comment5. Network

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Get Yourself a Blog/Website Integrated Blog-Content Management SiteOr it may have a Blog Style Front Page or a combination.

For examples see: www.newtricks.me www.wordpress.org/showcase

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Getting Your Social Groove On

Publish

Worthy Content Post regularly Don’t give up

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